4. Translate into English using the active vocabulary.

1. Вам слід досягти згоди, яка задовольняє інтереси обох сторін.

2. Бути вмілим учасником переговорів/перемовин – велике мистецтво.

3. Негайна вигода не означає, що переговори були успішними для вас.

4. Ми вже домовилися стосовно ціни, знижок та форми оплати.

5. Готуючись до переговорів, треба чітко визначити цілі, які ви хочете досягти.

6. Ти любиш торгуватися?

7. Було нелегко отримати 25% знижку на наше перше замовлення.

8. Ви здатні добитися значної знижки.

9. Яким чином ви збираєтеся доправити першу партію вантажу ?

10.Домовленість треба підтверджувати.

Unit 5

BUSINESS COMMUNICATION

PRESENTATION

Learn the active vocabulary of the Unit and be ready to use it in your further work.

retail workshop expertise sales clerk to hire requirement preferable to accompany to make conclusions above mentioned to vary the speed/ volume to undertake action

target to master board to distribute significant shipping costs to fulfill to reward essential a title of a subject to be relevant font

to exaggerate to participate delivery of speech limitation to soar to fluctuate to gain to level off decimals pie chart slice impact

Pre-reading tasks:

1. Translate into Ukrainian the phrases from the text.

actions caused by your speech, 2) can be divided, 3) the target is to be formulated, 4) a supervisor explaining new forms, 5) the key point, 6) to undertake certain actions, 7) make a presentation on teamwork, 8) in order to motivate employees, 9) you are worth rewarding

2. Translate into English the phrases. Use the vocabulary from the text.

1) думки, спричинені його діями, 2) можна найняти, можна супроводжувати, 3) презентація має вміщати, 4) вона має бути короткою, 5) нові продавці, які відвідують презентацію…, 6) ключова проблема, ключові слова, 7) зробити певні кроки, прийняти певні заходи, 8) зробити презентацію про рекламу, 9) для того, щоб зробити презентацію, для того, щоб переконати працівників, 10)це варто запитати, це варто робити, про неї варто говорити, правила варто вчити

3. Read and translate the text. Pay attention to the way the highlighted model (to be to) is translated. Use the model in some sentences of your own. Text a Types of Presentations

Presentations come in nearly as many forms as there are life situations.All variety of presentations can be divided into 3 types:

Information Presentation

Idea Presentation

Review Presentation

To identify the type of future presentation the target of your speech is to be formulated. You have to think over the following questions: the reason of your speech, the result of it, thoughts and actions of the audience caused by your speech.

Typically information presentations are divided into two distinct categories - reporting and explaining. Information presentations include talks, seminars, proposals, workshops, conferences, and meetings where the presenter or presenters share their expertise, and information is exchanged. In a business format, it might be a supervisor explaining new forms, products, regulations to employees or newly hired sales clerks may attend a presentation on selling techniques or loss prevention.

Information presentation is the simplest one so the requirements to such presentation are minimal: it is to contain the introduction, the main part and the conclusion. The introduction consists of the greeting, the topic and probably the target of the speech, the name of the speaker and the organization presented by him. This part of a speech is often accompanied or changed by the visual components. The key point of the main part of information presentation is logic of speech and preferable speech segmentation. The conclusion is to be extremely short: the resume of the above mentioned and gratitude for the attention. Mastering the skills of professional speech can be started with information presentation.

Idea Presentation or persuasive presentation is most commonly used and the creation of such presentation requires special presentation skills and knowledge. The target of such presentation is an idea to change the audience attitude and persuade them to undertake certain actions connected with the topic. Sales presentations are referred to this type. Here you attempt to convince the audience to buy your product or service. Persuasive presentations, are often motivational.

In a business context, a supervisor may make a presentation on teamwork in order to motivate employees to support new cooperative efforts within the company structure. It may be a situation in which the board is asking the shareholders to support changes in the way dividends are distributed. It could be that the distribution arm of an organization is making suggestions about packaging changes that would reduce shipping costs. Or perhaps the marketing department is trying to persuade top management to spend more money on a new promotional campaign.

Review presentation is a report of the work done. Review experience is necessary first of all for the managers. One can even judge about manager's professionalism by his or her review presentation. Actually the purpose of such presentations is to persuade the audience in your professional competence. You have successfully fulfiled your work and you are worth rewarding.

Presentations, however, usually have more than one purpose. They can be called multipurpose presentations. A presentation to employees may be announced as an informative session on new regulations, but in fact may also be an effort to persuade workers to believe in the new rules.

Two essentials for success in any presentation are knowing and understanding your audience, and building rapport.

Notes: loss prevention – запобігання втратам

gratitude for the attention -вдячність за увагу

review presentation – презентація-огляд (результатів)

4.Answer the questions provided below and ask some questions of your own. Answer your questions.

1. What 3 types are presentations divided into?

2. Why do you have to think over the reason of your speech and the result of it?

3. What presentation do you make when you share your expertise and exchange information?

4. When are the requirements to the presentation minimal?

5. What is information presentation to start with?

6. Why is it advisable to start mastering skills of professional speech with information presentation?

7.

8.

9.

10.

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