16. Особливості етикету ділової телефонної розмови.

The technique of telephoning are very much the same in all countries . Only remembers your good telephoning manners .

1.When talking on the telephone - speak clearly . Do not shout and your cigarette out of your mounth .

2.Make sure that your conversation with a busy person is as brief as possible .

3.When calling a friend who does not recognize your voice-don't play "Cuesse who?" . Announce yourself promtly.

4.When you get a wrong number don't ask:" what number is this?" It is a good manner to ask:"Is this two-three-four-five-six?" If not-apologize.

5. If a wrong number call comes through don't lose your temper.Simply say:"Sorry,wrong number"-and hang up.

6.Always identify yourself when making a call,especially if you are calling on businuese"This is Mr Vovk of the Ukrainian Trade Mission. Could I speak to Mr Jones?"

7. If you have a visitor do not carry on a long chate while your visitor tried hard to avoid listening to your conversation.The best thing to do is to say" you are busy at the moment and...""may i call you back in a little while?" But don't forget to do so.

17.Розкрийте значення туризму в сучасному світі.

Tourism - a temporary leave people with permanent residence in health, cognitive, professional and business or other purposes without take up paid employment at your location. Tourism is one of the most important sectors of the economy. According to experts UN WTO, international tourism industry has been and continues to be dominant and thriving sector of the economy of most of the subjects of international law. Honorary top leader of the international tourism business in the reception of tourists is still the European continent - the world's biggest crossroads of tourist flows. Most tourist travel motivation is pure habitat, unusual landscapes, nature, that are carefully and constantly guarded, and the unique cultural heritage of the world. In the first place there is the "active tourism, educational tourism, cultural tourism. Role of national and international tourism for each of the countries of the international community shows its value and high economic efficiency and, above all, provide:

- The creation of a significant number of new jobs for the economically active population is looking for work;

- The deployment of new, unused recreation, a wide network of tourist infrastructure facilities that meets the requirements of national and international tourists to various free and paid services;

- To strengthen political and economic relations states - members of the world community to a whole new positions, based on the principles laid UN and human values.

18. Оформлення туристичних брошур.

To be effective your brochure will need to:

-grab attention

-appeal to the readers self-interest;

-arouse to desire to buy;

-urge the reader to take action.

For brochure producers this means that the promotional message will depend on several key factors:

1)the target market.

2)channel of distribution-for example, different messages may be necessary for tour operators, members of the public and tourist information centers.

3)The type of response you need to evoke-these usually divide into rational and emotional appeals.

4)Promotional method-for example, you need a stronger and shorter message for radio advertisements than you do for a direct sales campaign when a salesperson can explain in more detail.

5) You should always be aware of the reasons why people by specific products. Sometimes people appear to be buying for reasons different to their motivations. By understanding the reasons people know that you are more likely to appear to them.

Brochures demonstrate the benefits which an organization has to offer. Many tourism products are not tangible. By describing them in print, brochures became the only "evidence" of the product so it is important that the feel and quality of the experience are conveged by the brochure.

Destination and tours are particulary difficult to promote without print material which explains what in on offer.

Why do you need brochure-what is it for?

for example, it could be to:

-inform people about your facilities.

-encourage them to make a booking.

-encourage them to stay longer in your area or hotel.

In many cases it will be for a combination of purposes-ensure you jot these down as part of your brochure brief.