Раздел 2.

Business Etiquette. Telephoning. Business Letters.

1. 2.1. (7 x 1 points) Business etiquette. Complete the telephone talk with the appropriate telephone phrases. Write your answers in the boxes.

Secretary: Petrov: Secretary: Petrov: Secretary: Petrov: Secretary: Petrov:

Hello, Mr. Green’s secretary. What ___(1)___ ? Could ___(2)___ ? Who ___(3)___ ? This is Mr. Petrov from the Russian Trade Delegation. Just ___(4)___ . Sorry ___(5)___ can you hold on? Yes, ___(6)___ . Hello, you can ___(7)___ . Thank you.

1.
2.
3.
4.
5.
6.
7.

2.2. (4 points) Supply the correct order of the telephone conversation. Write your answers in the boxes.

1. Fine. Good bye, Mr. Stanley.

2. Glad to meet you, Mr. Black. Take a sit, please. Did you have a good trip?

3. Good bye, Mr. Black.

4. Good morning! I’m Black. Here is my card.

5. Let’s meet in two days’ time.

6. We would like to make an order for 150 units. And we require them for immediate shipment.

7. Well, let’s get down to business now. I know you’d like to place an order with us.

8. Well, we can accept your delivery terms. When shall we meet to discuss the price and terms of payment?

9. Well, you see, we are heavy with orders at the moment and can offer you only 50 units for now.

10. Yes, it was quite nice, thank you.

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2.3. (5 points) Rearrange the parts of the letter into the correct order. Write your answers in the boxes. Then rewrite it according to the rules of letter writing.

1. Amy Watson

2. Dear Mr. Cambell,

3. Our plant has started producing new motors. The goods are of high quality.

4. Sincerely yours,

5. Subject: new motors

6. The other day the company received an enquiry for the motors from Johnson & Co. They want to buy 50 motors from our company. We are going to have talks with Mr. Johnson.

7. They also meet requirements of the customers. A lot of foreign companies are interested in buying the motors.

8. To: Jack Cambell

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Раздел 3.

Reading and comprehension.

3.1. (6 x 1 points) The organization is in trouble. Match the problems with the correct departments. Write your answers in the boxes.

1. I’m very sorry, sir. I’ve tried to reach his secretary several times but there is no reply.

2. If this doesn’t work, I’ll send an engineer to you this afternoon.

3. If we don't start producing some more useful ideas soon, they'll close down the laboratory

4. I'm very sorry, madam. We certainly asked the taxi to be here at three o'clock.

5. Last month, there were problems with 0.31% of the bottles. This month I want that figure to be zero

6. The latest survey shows that the majority of 18- to 25-year-old women think our perfume smells terrible.

7. The unions have just asked for another10%

Marketing
Quality
Reception
Research
Switchboard
Telephone After-sales

3.2. (8 x 1 points) Complete the text with the words from the list. Write your answers in the boxes.

In addition to famous (1) … ’ brands, there are also (2) … ’ and retailers’ brands. Furthermore, most large supermarket (3) … now offer their "own-label" brands, many оf which are made bу one оf the (4) … manufacturers.

Brand names should bе easy to recognize and remember. They should also bе easy to pronounce and, especially for international brands, should not mean something (5) … in а foreign language!

Besides а name and а (6) … , many brands also have easily recognizable packaging. Of course packaging should also bе (7) … : in other words, the container or wrapper should protect the product inside, bе informative, convenient to open, inexpensive to produce, and (8) … (preferably biodegradable).

better-known chains ecological functional

logo manufacturers wholesalers еmbarrаssing

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3.3. (10 points) Translate the following text into Russian.

Inflation

Inflation is overall increase in prices over a certain period of time. The rate of inflation is often in the headlines of newspapers. However, inflation isn’t really news.

There are lots of ways to measure inflation. One of the most popular ways is the “retail price index”. Some of the goods are weighted more heavily than others because they are more important. For example, the cost of food will be weighted more than the cost of a cinema ticket, because a 5% increase in food is more important than a 10% increase in the cost of seeing a film. Inflation is worked out from an average of all the price increases in the basket.

Inflation can happen for a number of reasons. The first is the one in which the demand for goods and services is greater than the supply available. This is “demand-pull inflation”. Demand-pull inflation can happen when the economy is growing fast. When customers want to spend money on goods and services but there are not enough of them to satisfy the demand, the prices rise accordingly. “Cost-push inflation” happens when production costs – the cost of raw materials, energy and wages – are rising. Producers then pass these increases on to consumers by rising prices.

Inflation has several consequences, all of which are bad. First, because the real value of money tends to decline, lenders of money, such as banks, lend money at a higher interest rate. This makes borrowing more expensive, and thus may cause prices to rise even further. Second, there are many groups of people whose incomes are fixed or rise slowly. Old age pensioners are examples of one of these groups. In a period of inflation, the living standards of these people fall, and, as a result, they suffer hardships.