Вариант №8

I. Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишитеглаголыиукажитеихвидовременнуюформу.

An interesting thing (to happen) tome last night.I (to sit) in my room reading, when the phone (to ring).Usually I (not to run) to the phone so quickly. But this time I (to know) it was something important.

The voice on the phone (to belong) to an old friend of mine, from whom I (not to ear) for ten years. I said, «Let’s meet tomorrow after (to finish) work. I can't wait to see what you (to look) like now. I wonder if you (to change) ». But suddenly our talk (to interrupt). In vain I hoped he (to ring) back.

II. Вставьтеартикль, гденеобходимо.

1. ... recent newspaper article on ... British teenagers' use of ... pocket money proves what ... most parents already know. ... teenager these days spends nearly all ... pocket money given by … parents on ... computer games.

2. ... vase is a kind of pot for holding ... flowers.

III. Вставьте правильный предлог или послелог, где необходимо.

1. I tried ... several dresses but ... my friend's opinion none of them suited ... me all right.

2. Jill starts her new job ... Monday morning but she is not sure she'll be good ... programming.

3. We are angry ... our neighbours ... their making so much noise last night.

IV. Составьте предложения, расположив слова в нужном порядке.

1. start/no/meeting/before/there/the/to/o'clock/is/more/need/nine.

2. interested/countries/other/are/reading/you/in/cultures/about/and?

3. Rita/new/every/tries/learn/day/to/words/twenty-five.

V. Прочитайте текст и письменно переведите 5 и 6-й абзац.

More about «the marketing mix» at the «4 p's»

Product - the goods or service that you are marketing. The product is not just a collection of components, but includes its design, quality and reliability.

Products have a life-cycle, and forward-thinking companies are continually developing new products to replace products whose sales are declining and coming to the end of their lives. A «total product» includes the image of the product as well as its features and benefits.

Place — getting the product to the customer. Decisions have to be made about the channels of distribution and delivery arrangements. Retail products may go through various channels of distribution:

• Producer sells directly to end users via own sales force.

• Producer - retailers - end users (and some other variants).

Each stage must add «value» to the product to justify the costs: the middle-man is not normally someone who «just takes his cut» but someone whose own sales force and delivery system can make the product more easily and cost-effectively available to the largest number of customers.

5. Price - making it easy for the customer to buy. The marketing view of pricing takes account of the value of a product. Its quality, the ability of the customer to pay, the volume of sales required the level of market saturation and the prices charged by the competition. Too low a price can reduce the number of sales just as significantly as too high a price. A low price may increase sales but not as profitably as fixing a high, yet still popular, price.

6. Promotion - presenting the product to the customer. Promotion involves considering the packaging and presentation of the product, its image, the product name, advertising and slogans, brochures, literature, price lists, after-sales service and training, trade exhibitions or fairs, public relations, publicity, and personal selling, where the seller develops a relationship with the customer. Every product must possess a «unique selling proposition» - features and benefits that make it unlike any other product in its market.

7. In promoting a product, the attention of potential customers is attracted and an interest in the product aroused, creating a desire for the product and encouraging customers to take prompt action.