Английский язык вариант №1

I. Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишитеглаголыиукажитеихвидовременнуюформу.

One bright summer morning a well-dressed young man who (to look) like gentleman (to come) to see a well-known dentist in Piccadilly street. He (to show) into the waiting- room by the nurse and she (to tell) him that the dentist (to be) ready to see him in a few minutes.

The dentist (to attend) to another case at that time but he (to happen) to look through me door which only partially (to shut). He (to see) that the man (toput) various silver things into his pockets.

The dentist requested him to come into his dentistry and to be seated. On finishing me examination he said: “If you (not to empty) your pockets two of your front teeth (to pull out) right now”.

II. Вставьте артикль, где необходимо.

1. Everybody in ... office except ... boss comes to ... work on ... foot.

2. Port of London is to ... east of ... City. This is ... East End of London, unattractive in ... appearance, but very important to... country's commerce.

III. Вставьте правильный предлог или послелог, где необходимо.

1. The doctor asked me if I could take care ... my friend as there was nobody else but me who could look... him while his parents were... holiday.

2. The passengers were standing ... a queue, waiting ... their turn to get... board ... the plane.

IV. Составьте предложения, расположив слова в нужном порядке.

1. waiting/she/phone/was/me/sitting/ring/to/there/for.

2. when/in/lived/since/London/she/has?

3. not/the/smoke/you/to/are/allowed/corridors/in.

V. Прочитайте текст и письменно переведите 2-й абзац.

Marketing management

Management is a function of planning, organizing, coordinating, directing and controlling. Any managerial system, at any managerial level, is characterized in terms of these general functions.

Management is a variety of specific activities. Marketing management refers to a broad concept covering organizations of production and sales of products, which is based on consumer requirements research. All companies try to look beyond their present situation and develop a long-term strategy to meet changing conditions in their industry. Marketing management, therefore, consists of evaluating market opportunities, selecting markets, developing market strategies, planning marketing tactics and controlling marketing results.

Strategic planning includes defining the company's long-term objectives as well as specific objectives, such as sales volume, market share, profitability and innovation, and deciding on financial, material and other resources necessary to achieve those objectives.

In problems of market selection and product planning one of the key concepts is that of the Product Life Cycle. That product pass through various stages between life and death (introduction - growth - maturity - decline) is hard to deny. Equally accepted is the understanding that a company should have a -mix- of products with representation in each of these stages. Companies can make far more effective marketing decisions if they take time to find out where each of their products stands in its life cycle.

However, the concept of the product life cycle seems frequently forgotten in marketing planning, which leads to wrong decision-making.