2. Ethics in Research

Ethical issues are always important to consider when handling with human’s opinions and feelings. Research is based on evaluation of student knowledge and experience, which is always subjective. Ethics should be applied on all stages of research, such as planning, conducting and evaluating a research project. (Experiment-resources 2009.) In order to avoid uncomfortable situations basic principles of research ethic should be followed. For our work we need to avoid any risk of considerably harming people, preserve privacy and confidentiality whenever possible, be critical and reduce errors.

6. Questionnaire and questions

A questionnaire is a research tools for the purpose of gathering information from the respondents. It could be in terms of data comparable or engaging questions. (Businessdictionnary 2011.)

Since the research is based on exploratory objectives, the sufficient information is expected to be collected during the research. Survey is a useful tool to gather information from the target respondents as they will clarify information and contribute personal ideas toward the problem.

For this project, we will create the questionnaire to ask our target group. We will combine the questionnaire and question from the each team and come up with the final questionnaire. We will have one questionnaire that we have to ask the target group. We will discuss and formulate the questionnaire later base on the project objective and goal.

1. Questionnaire

Questionnaires can be divided into 2 main groups: interviewer-administered and self-administered questionnaires. (Bowling 2012.)

In an interviewer-administrated questionnaire, the interviewer plays a critical role in the perceptual process. Usually this method use face-to-face communication or phone communication. (Jenkins & Dillman 1995.)

In self-administered questionnaire, respondents are entitled to express their personal opinions toward the given questions. In order to have control over the perception process, it is important to understand graphic language. (Madden 2010.)

1. Graphic Language

Graphic language can be configured in several ways: pure linear, liner interrupted, list, matrix, non-liner directed viewing and etc. Questionnaires usually use more than one configuration. For instance it can include linear interrupted – for questions themselves, list – for the answer options and matrix – for answer tables. (Jenkins & Dillman 1995.)

2. Visual Perception

Pattern recognition is complex arrangement of sensory stimuli. In order to make sense of the information presented on the questionnaire, respondents must be able to see patterns. Pattern recognition is accomplished through two sub-processes: bottom-up and top-down processing. In bottom-up processing, pattern recognition begins with the arrival of stimulus. In contrast, top down processing emphasizes the role of context and expectations in identifying a pattern. Both preattentive processing and attention are necessary for visual perception and both suggest that we must pay attention how visual information is presented. Respondents should be able to glance at a questionnaire and a s a result of preattentive processing be able to quickly understand where to start, and generally where they are expected to go (Dillman 1995.)