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X I. Complete each sentence with one of the words given. Use each word once only.

broadcast bulletin coverage forecast media

brochure campaign edition manual novel

1. Read the instruction...............before using your new word-processor.

2. David Copperfield is an autobiographical................

3. What did it say on the weather...............?

4. This is a party political...............on behalf of the Always Right Party.

5. What time is the next news...............?

6. This channel doesn't have very good sports................

7. A first...............of this book is worth a fortune.

8. The mass...............in most countries are dominated by advertising.

9. When does our new advertising...............begin?

10. I spent all of yesterday evening looking at this holiday................

XII. Choose the odd one out. There may be more than one answer. Give your reasons.

A B C

1. a broad sheet a journal a tabloid

2. cable satellite terrestrial

3. a channel a station a wavelength

4. advertising revenue the licence fee road tax

5. to screen to stage to broadcast

6. circulation readership audience rating

7. to censor to curb to regulate

8. a business tycoon a media mogul a press baron

Communication skills development

1. Did you like the news? Can you do the same work for one of our Russian publications

2. Prince Charles said that newspapers always print the bad news. Is that true?

3. Why do you think newspapers might concentrate on “bad” news?

4. Would you buy a newspaper which only reported 'good' news? Why? Why not?

5. Did you hear the news yesterday? What was it? Was it all bad?

Keeping up to date

1. Work in pairs. Think of the big news stories of the past seven days. Make a chart showing: the main news event each day, the country where it happened and your comment on it.

2. Join another pair. Compare your charts.

What happened?

I. Work in pairs. Look at the photographs below and decide what's happening in each one. What happened before and what is likely to happen next?

1. Choose one of the pictures and imagine that you are one of the people in it. Work out a short story which either starts or ends with the event in the picture. Then do the same with a different picture.

II. Work in groups. What do you think the story is behind these headlines?

1. Woman left 'granny' in part-exchange for car.

2. Teenager's flat stripped bare after message misunderstood.

3. Wash-day kitten comes out clean.

Giving your opinions

1. Read these two quotations and then note down your own views on whether it's best to get your news from television or a newspaper.

"The whole problem with news on television comes down to this: all the words uttered in an hour of news coverage could be printed on one page of a newspaper. And the world cannot be understood in one page. Of course there is a compensation: television offers pictures, and the pictures move.

Neil Postman (American writer)

A newspaper can easily afford to print an item of possible interest to only a fraction of its readers. A television news programme must be put together with the assumption that each item will be of some interest to everyone that watches. Every time a newspaper includes a feature which will attract a specialised group it can assume it is adding at least a little bit to its circulation. If a television news programme includes an item of this sort, it must assume that its audience will diminish.

Reuven Frank (NBC News Executive)