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Communication skills development group interview

One of you is the author of the text. All the group interviews you on the press in Great Britain.

Problem solving Newspapers

The newspapers in Britain are proud of the fact that they are different from each other – each tries to have a different profile. The following is a witty, but at least partly accurate, description of the people who read the different papers.

The Times is read by the people who run the country.

The Mirror is read by the people who think they run the country.

The Guardian is read by the people who think about running the country.

The Morning Star is read by the people who think they ought to run the country.

The Mail is read by the wives of the people who run the country.

The Telegraph is read by the people who think the country ought to be run as it

used to be.

The Express is read by the people who think it still is run as it used to be.

The Sun is read by the people who don’t care who runs the country as long as the

girl on page three is attractive.

Bearing in mind the readerships described above which of the following adjectives do you think fit the different papers?

1. controversial 5. reactionary 9. reliable

2. liberal 6. progressive 10. dependable

3. sensational 7. objective 11. responsible

4. intellectual 8. informed 12. reasonable

The following is an advert for the Guardian. The advert tells you about the sort of people the Guardian is trying to attract as readers. Who do you think the advert is aimed at?

You don’t have to be brilliant to read the Guardian but it does help to have a bit of common sense. The Guardian treats its readers as equals. Because that’s just what they are. It gives them the news straight and leaves them to make up their own mind about controversial issues.

It keeps to the point and doesn’t try to impress when all it should be doing is giving information. The trick of never using one word when four will do is foreign to the pages of the Guardian.

If you have the common sense needed to make the best use of the Guardian’s sober, unslanted (объективный) reporting – you should be reading it.

1. Does this advert remind you of any newspaper in Russia? What is it?

2. Make up an advert for some newspaper in Russia using lexical units of the advert and any other suitable for the purpose. Try to be very persuasive as you are a journalist from this newspaper.

3. Imagine the stories that might go with these headlines:

Oldest sailor goes round the world.

Miracle cure for car crash victim.

From a million pounds to nothing - in 6 months!

Influenza epidemics caused by UFOs?

Rock star arrested at airport.

Record robbery rocks Rochester.

Whatever happened to the summer?

Write the stories as very brief reports. For example:

Oldest sailor goes round the world.

Jack Daniels, an 80-year-old yachting enthusiast, today left Portsmouth. He plans to sail around the world. He set off towards Canada, and expects to arrive in mid-March.

Newspaper Parts Below are 18 typical extracts from different parts of a newspaper. Identify each one with one of the following words or phrases.

obituary football report television preview

headline horoscope crossword clues

gossip column auction report weather forecast

recipe new car report readers' advice column

caption court circular parliamentary report

editorial gardening tips travel and holidays

(a) Starting overcast with intermittent rain, followed by sunny spells. Max. temp. 21°

(b) The word is that Clinton Ross, 32, playboy son of US steel billionaire Dwight

Ross, has left his girlfriend, actress Lee-Ann Van Post, 26, and is now in Europe.

(c) Prince Edward (left) enjoys a joke with actor Sam Cool (centre).

(d) PREMIER TO PROBE RIDDLE OF 'SPIES IN MINISTRY'

(e) He received a number of international literary awards, culminating in the Nobel

Prize for Literature in 1986. He leaves a widow and two sons.

(f) Today is a good day to do business but a bad one for romance. Don't take mem-

bers of the opposite sex too seriously today.

(g) Our front page today gives details of the government's new economic proposals.

Our readers may think, as we do, that these measures are too little and too late. We

say to the government, not for the first time, it is time...

(h) Mix two egg yolks with butter in a frying-pan over a low gas. Add sugar and

then...

(i) A pair of silver George II candlesticks fetched £17,000. Bidding was

slow for Victorian oil paintings but a landscape by Somers went for £55,000.

(j) Yesterday at 7 p.m. Her Majesty gave a dinner-party at Windsor Castle for mem-

bers of the Spanish Royal Family. At noon today Her Majesty will receive the new

Ambassador of the Republic of Venezuela at Buckingham Palace.

(k) Robson equalised with a header from five yards just before the half-time whistle. (l) The cheapest bucket-shop air-return to Hong Kong is now about £480 and Hong

Kong is a good base to visit Macao, China and Taiwan. The best season is. . .

(m) ACROSS 1 kind of tree (5), 2 child (3), 4 performed (5).. .

(n) Mr Richard Caulder (West Hull, Labour) asked if the Minister of Transport could

inform MPs of train-fare concessions for pensioners. However, the Speaker de-

clared that.. .

(o) Now is the time to plant roses. Put trees in at least 2' apart, and cover roots with

6" of soil.

(p) ... but I don't know if I can ever forgive him. What can I do?

Desperately Unhappy, London N.W.

Dear Desperately Unhappy, I think you should see a marriage-guidance counsel-

lor...

(q) A hard-hitting documentary series starts tonight at 10 p.m. Viewers might be

shocked at scenes of. ..

(r) Road holding and fuel consumption are good but otherwise the performance lacks

zip.