Unit 1 My Future Profession (Management of Public Catering)

1. Read and learn the following words and word combinations:

to train – готувати, навчати;

expert – фахівець:

e.g. An expert is one who is very skillful or well-informed in some special field.

accounting – облік; бухгалтерський облік; звітність;

audit– перевірка, ревізія бухгалтерських книг;

cybernetics – кібернетика:

e.g. Cybernetics is the comparative study of electronic calculating machines and the human nervous system.

to major in – спеціалізуватись;

catering establishment – харчовий заклад;

e.g. Lviv’s “kavyarnya” is a kind of catering establishment which is famous not only in Ukraine but in the world as well.

food and beverage industry – харчова промисловість;

to comply with– виконувати;

demands of the time – вимоги часу;

people’s living standard – життєвий рівень населення;

e.g. Rising people’s living standards in Ukraine is the demands of the time.

to master – вдосконалювати;

monitoring – контроль, перевірка;

e.g. Managers are generally responsible for all of the administrative and human resource functions, of running the business including recruiting new employees and monitoringemployee performance and training.

globalization – глобалізація;

innovation– інновація;

e.g. Innovation can mean a new method, custom, device or something new.

to be responsible for –відповідати за;

e.g. Food service managers are responsible for the daily operations of restaurants and other catering establishments.

to serve meals and beverages – подавати їжу та напої;

customer – клієнт;

to coordinate – координувати;

dining room – їдальня; syn: canteen;

banquet – банкет; званий обід;

to ensure – забезпечувати;

to oversee(past oversaw; p. p. overseen) – наглядати;

inventory – інвентар; опис майна; товари;

human-resources - людські ресурси;

to run a business– мати бізнес, керувати фірмою, справою, бізнесом;

e.g. A lot of my school-mates run their own business.

to enhance efficiency and productivity – збільшувати/підвищувати ефективність та продуктивність;

to track orders, etc.– слідкувати за замовленнями і т.і.;

e.g. Many restaurants use computers to track orders, inventory and the seating of patrons.

patron – клієнт; syn: client, customer;

to recruit – наймати, брати на роботу; syn: to hire, to employ;

emergency – крайність; непередбачений випадок;

e.g. Emergency is a sudden, generally unexpected occurrence demanding immediate action.

on short notice – в короткий термін, одразу;

to be liable for – відповідати за; syn: to be responsible for;

e.g. Chefs de cuisine are liable for all operations at the kitchen and the work of the personnel.

to be liable (to) duty – обкладатись митом: Being at customs one must know that cigarettes, alcoholic beverages, precious metals and gold are liable to duty.

discovery – відкриття;

e.g. The discovery of a new dish does more for human happiness than the discovery of a new star.

diverse – різний;

unambiguous – чіткий; ant: ambiguous.

2. Read and translate the text: My Future Profession (Management of Public Catering)

I am a student of Chernivtsi Trade and Economics Institute. Our Institute trains experts in many specialities: international economics, accounting and auditing, finance and crediting, management and marketing, economic cybernetics. I study at the Faculty of Economics and Management majoring in management of catering establishments. To comply with the demand of the time, we, the students of Chernivtsi Trade and Economics Institute must do our best to master our future profession.

My future profession is management of catering establishments. Famous British writer Virginia Woolf said that one cannot think well, love well, sleep well, if one has not dined well. Nowadays the standards of food and beverage industry services are rather high. The reasons are the process of globalization that affects all spheres of human society, new level of people’s living standard, and innovations brought to cookery by new technologies. Any work is becoming more and more demanding, and it means that a manager is now responsible for more duties than before. Food service managers are responsible for the daily operations of restaurants and other establishments that prepare and serve meals and beverages to customers. Besides coordinating activities among various departments, such as kitchen, dining room, and banquet operations, food service managers ensure that customers are satisfied with their dining experience. In addition, they oversee the inventory and ordering of food, equipment, and supplies and arrange for the routine maintenance and upkeep of the restaurant, its equipment, and facilities. Managers are generally responsible for all of the administrative and human-resource functions of running the business, including recruiting new employees and monitoring employee performance and training.

Technology influences the jobs of food service managers in many ways, enhancing efficiency and productivity. Many restaurants use computers to track orders, inventory, and the seating of patrons. Food service managers use the Internet to track industry news, find recipes, conduct market research, purchase supplies or equipment, recruit employees, and train staff. Internet access also makes service to customers more efficient. At many restaurants managers are liable for Web sites that include menus and online promotions, provide information about the restaurant location, and offer patrons the option to make a reservation.

Managers should be calm, flexible, and able to work through emergencies in order to ensure everyone’s safety. Managers also should be able to fill in for absent workers on short notice and perform duties of other staff of the restaurant. Many people nowadays travel in order to get acquainted with new cultures and they say that the discovery of a new dish does more for human happiness than the discovery of a new star. That is why managers must be good communicators. They need to speak well several languages with diverse clients and staff from different countries. Managers also must ensure that written supply orders are clear and unambiguous. That is why their knowledge of foreign languages must be perfect.

Most employers emphasize personal qualities when hiring managers. For example, self-discipline, initiative, and leadership ability are essential. But training and knowledge in different spheres are not less important. That is why we must study hard to achieve goals set up by the requirements of our future profession.