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  1. Should the companies in the modern world, becoming culturally homogenized through the spread of the internet, understand subtleties of different cultures if they want to be successful internationally? Discuss the problem.

  2. What should the management do to adapt the company culture to changes in the business world? Brainstorm the ideas.

WORD LIST FOR UNIT 2

Look through the list of words carefully. Translate all the terms and be ready to explain them in English. Learn the terms and be sure you know how to use them.

Page/

source

Terms and expressions

Translation or explanation

p. 14

Corporation (n), corporate (adj.)

Cultivate(v)

Alliance (n)

Viable (adj.)

Vigour (n)

Resistance (n)

p.15

Cultured(adj.)

Cumulate (v), cumulative (adj.)

Cutting-edge (adj.)

Courtesy (n)

p.16

Work environment

Ethnic culture

Senior management

Definition (n)

Peculiar (adj.)

Assignment (n)

p.17

Pre-existing culture

Value (n)

National boundaries

Belief (n)

Common behaviour

World-renowned guru

Research spanning decades

Assumption (n)

Take for granted

Naturally occurring (ex. phenomenon)

Affirm (v)

Artefact (n)

Entrepreneurialism (n)

Restructuring (n)

Assert (v)

(Un)Conscious (adj.) (ex. of the cultures)

Visible (adj.)

Ibidem (Latin) (ibid.)

p.19

Carbon-neutral product

Quality assurance

Make smb redundant

Legislation (n)

Impose (v) (ex. biting taxes on smb)

Product life cycle

Keep one step ahead of the competition

Associated training

Disseminate (v)

Performance-related pay

Piecemeal (adj.) (ex. initiatives)

Outsourcing (n)

Pay incentives

Et al (Latin)

Rumours and misinformation

Embrace (v) (ex. change)

Evidence (n) (ex. Real world…)

Distinctive (adj.) (ex. company culture)

Inevitable (adj.)

p. 20

Bold (adj.) (ex. words)

Substantial (adj.)

Plagiarism (n)

Text 1

Diversity

Prejudice

Adverse

Dimension

Heterogeneous (ex. group)

Awareness

Nurture, v

Flourish

Prevailing

Text 2

Go bust

Obsolete

Three-pronged (ex.strategy)

Acquisition (ex. spree)

Complacency

Text 3

Immerse, v

Leverage, v

Joint venture

Subtlety

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