- •Г. Д. Малик
- •Information Challenges
- •Contents
- •Information Age Text 1 understanding data, information, knowledge and their interrelationships
- •Text 2 how to build wisdom and prosper in an ‘information age’
- •5 Myths About the 'Information Age'
- •Brief Overview of Document Management
- •Introduction
- •Text 5 Understanding documents and documentation
- •Typical digital and traditional libraries compared
- •Text 6 The Transformation of Document Storage into Records Management
- •Text 7 problems and challenges of the information age
- •Industrial vs. Information Age
- •Text 8 Hidden-Information Agency
- •Introduction
- •Information Professionals Text 1 The Role of Information Professionals in Global Economic Crisis
- •Introduction: the causes and evolution of the global economic crisis
- •Information Professionals in the Information Age:
- •Vital Skills and Competencies
- •Intellectual Capital And Intangible Assets
- •Text 3 Entrepreneurship Education and Information Professionals
- •Text 4 The Information Professional facing the impact of Search Technology
- •Information Professional in news organizations
- •Knowledge Experts in the Intelligent Organization
- •Text 5 The Changing Role of the Information Professional
- •Implications for Education
- •Text 6 Challenges in Educating 21st-Century Information Professionals
- •Information Professionals in the Corporate World
- •Text 8 The Future of the Information Professional
- •Text 1 The Freedom of Expression and Information
- •Text 2 mass media and its influence on society
- •Text 3 pros and cons of mass media
- •Pros and Cons of Different Types of Media
- •Text 4 seven myths about media effects
- •Classification of Media
- •Text 5 children and the media
- •Print Materials
- •Television
- •Text 6 Ten Reasons to Advertise in a Newspaper
- •Immediate
- •Pros and Cons of Advertising in Newspapers
- •Text 7
- •Interactive elements and customization
- •Text 8 are newspapers dying? yes or no?
- •Newspapers Are Dead
- •No They Aren’t – Not Yet, Anyway
- •Internet Text 1
- •Internet as an important element of the information society and e-business development
- •Text 2 The Internet Revolution: It came. It went. It's here.
- •Text 3 Consumer Benefit from Use of the Internet
- •Text 4 The Educational Advantages of Using Internet
- •Text 5 From media literacy to digital skills
- •Text 6 Social Network Sites
- •Text 7 History of e-books
- •Text 8 The future of the Internet is wired into the human brain
- •It’s all in your head
- •Text 1 Censorship, Violence & Press Freedom
- •Text 2 Censoring and Destroying Information in the Information Age
- •Text 3 Pros and Cons of CenSorship
- •Text 4 Media Censorship: Why is Censorship Good
- •Internet / Magazines
- •Text 5 Censorship and the Arts
- •Text 6 Data driven futures - censorship takes new forms
- •Freedom of speech and censorship - project
- •Surveillance and censorship intertwined
- •Who controls the internet?
- •Paradoxes of democracy
- •Big media - concentration, globalization and user data
- •Media redefined
- •Big data
- •Information regime and respect for the user
- •Text 7 Kids' Book Censorship: The Who and Why
- •Challenges Are Ongoing
- •Why Do People Want to Ban Books?
- •The First Amendment to the u.S. Constitution
- •Kids Fight Book Banning Through kidSpeak
- •Parents Against Bad Books in Schools
- •What Do You Think?
- •Why do people want to ban books?
- •Text 8 Why Not Censor?
- •Text 1 a brief history of pr
- •Text 2 the important role of public relations
- •10 Principles of Public Relations
- •Text 4 ethical public relations: not an oxymoron
- •Text 5 public relations across cultures: building international communication bridges
- •Text 6 pr and blogging – how to think about it?
- •Text 7 how to choose between pr and advertising
- •Text 8 how to run ethically sound pr campaigns
- •Text 1 deal or no deal? resolving conflict through negotiation
- •Importance of good communication skills in negotiation
- •Text 3 a Buyers’ and Sellers’ Guide to Multiple Offer Negotiations
- •Information for Buyers
- •Information for Sellers
- •Information for Buyers and Sellers
- •Text 4 Deception in Negotiations: The Role of Emotions
- •Text 5 Differences in Business Negotiations between Different Cultures
- •Text 6 negotiation conflict styles
- •When to use?
- •What's the Danger?
- •Self Defense
- •When to use?
- •What's the Danger?
- •Self Defense
- •Avoid (I Lose - You Lose)
- •When to use?
- •What's the Danger?
- •Self Defense
- •Compromise (I Lose / Win Some - You Lose / Win Some)
- •When to use?
- •What's the Danger?
- •Self Defense
- •When to use?
- •What's the Danger?
- •Self Defense
- •Text 7
- •Text 8 ten tips for negotiating in 2013
- •Information Challenges
- •38 Karhula p. Data driven futures - censorship takes new forms / p. Kashula. – Available at: http://www.Ifla.Org/publications/data-driven-futures-censorship-takes-new-forms.
Text 2 mass media and its influence on society
By M. A.Mughal18
In the last five decades or so, the media and its influence on the societies, has grown exponentially with the advance of technology. First there was the telegraph and the post offices, then the radio, the newspaper, magazines, television and now the internet and the new media including palmtops, cell phones etc. There are positive and negative influences of mass media, which we must understand as a responsible person of a society.
Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information, entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses, that is why the present era is some time termed as the information age as well. People need news/information for various reasons, on one hand it can be used to socialize and on the other to make decisions and formulate opinions. Entertainment would be the other function of the mass media where it is mostly used by the masses to amuse them in present day hectic environment. Educating the masses about their rights, moral, social and religious obligations is another important function of mass media, which needs no emphasis.
In present era of globalization, majority of people in the society depends on information and communication to remain connected with the world and do our daily activities like work, entertainment, health care, education, socialization, travelling and anything else that we have to do. A common urban person usually wakes up in the morning checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family or peers when possible and makes his decisions based on the information that he has either from their co workers, tv news, friends, family, financial reports, etc. we need to be conscious of the reality that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do, based on our experience and studies, however on our routine life and house hold chores we mostly rely on the mass media to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. The media makes billions of dollars with the advertising they sell and that we are exposed to, every single moment. We buy what we are told to buy by the media. After seeing thousands of advertisings we make our buying decisions based on what we saw on Tv, newspapers or magazines. These are the effects of mass media especially in teenagers, they buy what they see on Tv, what their favourite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed on them.
There are some positive and negative influences in young people of our society due to these ad campaigns in the media. Here is a positive influence example, if there is a quiz show on education that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to actively participate and watch these quiz shows. These activities are good for the society and will promote literary activities in the youth. However a negative influence in teenagers is the use of guns and ammunition by celebrity movie stars, the constant exposure of which would seduce the teen to replicate the same behaviour in the real life. When we watch tv or a action movie we usually see many images of violence and people hurting others. The problem with this is that it can become traumatic especially in our children as they see it more and more. Our kids that are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of distinction between reality and fiction. Another problem is that real war is used as a form of entertainment by the media, we should make our kids and teen aware that war is not a form of entertainment and that there is no win or lose like in video games, in real war everyone lose.
Teens, youngsters are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of beautiful men and women with all the ingredients of a successful person, you can see it in movies and tv. It’s a subliminal way to persuade the masses that if you want to be successful and look like them then you have to buy that particular brand or product. Another negative influence in teenagers, especially in the USA, that has grown over the last years is obesity. There are millions of adolescents fighting obesity, but at the same time they are exposed to thousands of advertisements of junk food, while the ideal image of a successful person is told to be thin and wealthy.
The media has a huge impact on society in shaping the public opinion of the masses. They can form or modify the public opinion in different ways depending of what is the objective. For example, Pakistani media influenced the public opinion against the Taliban in Swat by repeated telecast of a video clip showing whipping of a woman by a Taliban. Before that the public opinion over the military action against the Taliban in Swat was divided, but repeated telecast of this short video clip changed the public opinion over night in the favour of the government to take action. Other ways to influence are with polls and trends, especially in political campaigns. The candidates that can pay for more tv and media exposure have more influence on public opinion and thus can receive more votes.
Assignments
What are the main functions of mass media?
Do you agree that basic functions of mass media can be divided into three broad classes: informing, persuading and entertaining? Explain.
Which of the following three functions of the media is the most important: (1) the knowledge gap, (2) agenda setting, and (3) cultivation of shared public perceptions?
Why do most people in the society depend on information and communication in present era of globalization?
Why do we put our trust on the media as an authority to give us news, entertainment and education?
What is a positive influence of ad campaigns?
Comment the following statement: “The media has a huge impact on society in shaping the public opinion of the masses”.
How can media make billions of dollars?
Do you agree with the statement: “Our kids that are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of distinction between reality and fiction”?
Summarize the text.