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Г. Д. Малик

М. В. Кісіль

Information Challenges

хрестоматія

Івано-Франківськ

«Прінт-СВ»

2013

УДК 811.111 (075.8)

ББК Ч 481.268 + Ш 143 я 73

М - 19

Рецензенти:

Богачевська Лілія Орестівна, доцент кафедри іноземних мов та перекладу Прикарпатський національний університет, м. Івано-Франківськ

Назаренко Наталія Степанівна, доцент кафедри перекладу, Національна академія Державної прикордонної служби України імені Богдана Хмельницького, м. Хмельницький

Рекомендовано до видання кафедрою теорії та практики перекладу (протокол № 3 від 19.09.2012) та кафедрою документознавства та інформаційної діяльності Івано-Франківського національного технічного університету нафти і газу.

М-19

Малик Г. Д., Кісіль М. В. Information Challenges: хрестоматія

– Івано-Франківськ: Фоліант, 2012. – 119 с.

Призначені для студентів спеціальностей “Переклад” та “Документознавство та інформаційна діяльність”

УДК 811.111 (075.8)

ББК Ч 481.268 + Ш 143 я 73

© Г. Д. Малик, М. В. Кісіль, 2013

© ІФНТУНГ, 2013

Contents

TOPIC 1

INFORMATION AGE

Text 1

Understanding Data, Information, Knowledge and Their Interrelationships.......

5

Text 2

How to Build Wisdom and Prosper in an Information Age? …..........................

7

Text 3

5 Myths about the Information Age….................................................................

9

Text 4

Brief Overview of Document Management.........................................................

13

Text 5

Understanding Documents and Documentation...................................................

15

Text 6

The Transformation of Document Storage into Records Management...............

19

Text 7

Problems and Challenges of the Information Age…...........................................

21

Text 8

Hidden-Information Agency…............................................................................

24

TOPIC 2

Information professionals

Text 1

The Role of Information Professionals in Global Economic Crisis…................

27

Text 2

Entrepreneurship Education and Information Professionals…...........................

31

Text 3

Information Professionals in the Information Age: Vital Skills and Competencies…...................................................................................................

34

Text 4

The Information Professional facing the impact of Search Technology.............

36

Text 5

The Changing Role of the Information Professional...........................................

44

Text 6

Challenges in Educating 21st-Century Information Professionals.......................

46

Text 7

Information Professionals in the Corporate World..............................................

50

Text 8

The Future of the Information Professional........................................................

52

TOPIC 3

MASS MEDIA

Text 1

The Freedom of Expression and Information....................................................

54

Text 2

Mass Media and its Influence on Society...........................................................

57

Text 3

Pros and Cons of Mass Media............................................................................

59

Text 4

Seven Myths About Media Effects.....................................................................

61

Text 5

Children and the Media........................................................................................

65

Text 6

Ten Reasons to Advertise in a Newspaper.........................................................

67

Text 7

E-newspapers: Revolution or Evolution?............................................................

70

Text 8

Are Newspapers Dying? Yes or No? .................................................................

72

TOPIC 4

INTERNET

Text 1

Internet as an important element of the information society and e-business development.........................................................................................................

75

Text 2

The Internet Revolution: It came. It went. It's here …………………………….

76

Text 3

Consumer Benefit from Use of the Internet ……………………………………

79

Text 4

The Educational Advantages of Using Internet…………………………...........

81

Text 5

From Media Literacy to Digital Skills.................................................................

83

Text 6

Social Network Sites............................................................................................

87

Text 7

History of E-books………………....…………………………………………..

91

Text 8

The future of the Internet is wired into the human brain.....................................

92

TOPIC 5

censorship

Text 1

Censorship, Violence & Press Freedom..............................................................

95

Text 2

Censoring and Destroying Information in the Information..................................

97

Text 3

Pros and Cons of Censorship ..............................................................................

103

Text 4

Media Censorship: Why is Censorship Good ....................................................

106

Text 5

Censorship and the Arts .....................................................................................

108

Text 6

Data Driven Futures - Censorship Takes New Forms........................................

109

Text 7

Kids' Book Censorship: The Who and Why.......................................................

114

Text 8

Why Not Censor? ................................................................................................

116

TOPIC 6

PUBLIC RELATIONS

Text 1

A Brief History of PR........................................................................................

118

Text 2

The Important Role of Public Relations...............................................................

120

Text 3

10 Principles of Public Relations.........................................................................

122

Text 4

Ethical Public Relations: Not an Oxymoron.......................................................

124

Text 5

PR Across Cultures: Building International Communication Bridges................

125

Text 6

PR and Blogging – How to Think about It?.......................................................

127

Text 7

How to Choose Between PR and Advertising.....................................................

132

Text 8

How to Run Ethically Sound PR Campaigns.......................................................

134

TOPIC 7

NEGOTIATION

Text 1

Deal or No Deal? Resolving Conflict through Negotiation .............................

136

Text 2

Importance of Good Communication Skills in Negotiation…............................

139

Text 3

A Buyers’ and Sellers’ Guide to Multiple Offer Negotiations............................

140

Text 4

Deception in Negotiations: The Role of Emotions ……………………….........

142

Text 5

Differences in Business Negotiations between Different …...............................

145

Text 6

Negotiation Conflict Styles..................................................................................

150

Text 7

Win-Win Negotiations........................................................................................

156

Text 8

Ten Tips for Negotiating in 2013.........................................................................

158

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