
- •Введение
- •Предисловие
- •Оглавление
- •Unit 1 “student’s life”
- •V ocabulary
- •International institute of distance education
- •Education: university
- •1. Read these sentences spoken by university students. What is each person studying?
- •2. What do you call:
- •3. Replace the underlined verbs with different verbs that have the same meaning in the context.
- •4. How similar is university education in your own country? Answer these questions. If possible, compare your answers with someone else from your own country and/or someone from a different country.
- •Text 4. Read and translate into Russian the profile of the distant student.
- •Tutorial system
- •The open university
- •Cyberstudy – learning english
- •A student’s workday
- •Vocabulary
- •How to pass exams
- •Studying for exams
- •“Introducing yourself”
- •Unit 2. Job hunting topic 1 “writing cv/resume”
- •Sample resume/cv
- •Curriculum vitae
- •Profile Summary
- •Degree:
- •It Skills
- •II. Read and compare Luisa’s and Aisha’s cVs. Do you think they have written a good cv. Are there any things you would like to change?
- •The most common mistakes in resumes
- •Job application form
- •I magine you are applying for a job. Fill in the application form.
- •Date of the resume:
- •Cover letter
- •Covering letter for resume or cv
- •Topic 2. Job interview
- •Dos and don’ts for job seekers
- •Top 50 interview mistakes
- •Funny interview questions
- •Advice on job interview
- •Job interviews: breaking the ice
- •Sample job interview
- •Job interview dialogue
- •Vocabulary
- •1. In the dialogue find these expressions in English
- •2. Make and role-play a similar dialogue discussing the points below:
- •Supplementary reading texts for reading and translating (Тексты для чтения и перевода)
- •Teaching methods at the ou
- •Student life at the ou
- •Open university claims for record iTunes downloads Universities are putting their lectures on iTunes
- •Writing a resume/cv
- •Writing a resume
- •6. Personal information
- •7. References
- •220 West Street
- •38 Park Avenue, Ap. 50
- •Curriculum vitae (cv)
- •Curriculum Vitae
- •Text 8. Read the text and translate it into Russian. Do the test below and find out whether you are a workaholic or not. Workaholism
- •A nation of shopaholics – one in five people are addicted to buying
- •S hould I include a photo on my cv?
- •At the office
- •Interview mistakes
- •Very bad timing
- •Avoiding interview mistakes
- •A perfect interview
- •By Using The Answers In This Short Guide You Will Be More Prepared
- •1. What do you consider your most significant weaknesses?
- •2. What do you consider your most significant strengths?
- •3. How do you get along with different types of people?
- •Unit 3. In the workplace topic 1. Starting your career test on career success
- •Vocabulary
- •‘Getting to the top’ - business seminar
- •Starting a new job
- •Make a list of dos and don’ts for each item in the list.
- •Work: duties, conditions and pay
- •1. Match the verbs on the left with the nouns or phrases on the right. Use each word once only.
- •2. Starting with the words you are given, rewrite each of these sentences using vocabulary from the previous text. The basic meaning must stay the same.
- •3. This is part of a conversation with a teacher about her job. Can you supply the missing questions?
- •4. Can you answer these general knowledge questions about work?
- •5. Think and speak about your own job. How many of the things described in the text do you do? How is your work different? Can you explain your responsibilities and daily duties in English?
- •N ow you’re hired
- •The career ladder
- •If possible, ask another person the same questions. Topic 2. Daily routine
- •My first – and last! – day at work
- •A day in the life
- •Working day
- •Work and family life
- •Michael dell’s working day
- •Text 4. Read and translate the text. Complete the exercises below. Types of jobs
- •Unit 4. The abc of business correspondence
- •Structure of a business letter
- •Business letter layout
- •Letter practice
- •How would you write these dates in a letter?
- •2. Match these openings with the right ending:
- •Read the letters and do the exercises.
- •4 . There are some mistakes in the letter. Find the mistakes. Write out the letter correctly. Parts of a business letter
- •1 . Read the formal business letter. Find the phrases beginning and ending the letter. What is the subject of the letter?
- •T his letter is all mixed up. Put the sentences in the right order. Unit 5. Business, trade, economics
- •Business and finance
- •Sales and marketing
- •1. The 'marketing mix' consists of the four Ps. Can you remember what they are? Write them down and then check in the text.
- •2. See how many different compound words and word partnerships you can form from the
- •What is economics?
- •Vocabulary:
- •Text 4. Read and translate the text. Applied fields of economics
- •Vocabulary:
- •Development economics
- •Share – доля mortality rate – уровень смертности
- •Areas of economics
- •Economic growth
- •Accountancy
- •Text 9. Read the text and speak about the main functions of economics. The basic functions of economic systems
- •Text 10. Read the text and speak about the types of economies. Types of economies
- •Text 11. Read the text and write several questions about the relationship between the government and business development. Government and business
- •Supplementary reading texts for reading and translating (Тексты для чтения и перевода)
- •Electronic money
- •Internet currency
- •Webmoney
- •Text 4 neither a borrower nor a lender be
- •Trade - the engine of economic growth
- •Business failure
- •Requesting information
- •Sending information
- •Payment request
- •Large nations
- •Vocabulary
- •Small nations
- •Text 13 sectors of economy
- •Text 14 unemployment
- •Text 15 exporting
- •To impose customs duties - облагать таможенными пошлинами
Text 9. Read the text and speak about the main functions of economics. The basic functions of economic systems
The central problem of economics is to determine the most effective ways to allocate the factors of production (natural resources, human resources and capital) and solve the problem of scarcity created by society’s unlimited wants and limited resources. In doing so, economic systems must perform three main functions.
One function is to determine what is to be produced and in what quantity. Even a primitive economy must choose between food and shelter, weapons and tools. In modern economy the potential variety of goods and services that may be produced is immense.
The second function an economy must perform is to decide how the desired goods are to be produced. The efficient production of goods requires that certain rules must be followed: no resource should be used in producing one thing when it can be used in producing something more valuable; and each product should be made with the smallest possible amount of resources.
The third function of an economy is to determine who gets the product. One family gets $5,000 worth of goods this year, another family five times as much – how is the division to be decided? The incomes of individuals are determined by the quantities of resources they own (labour skills, capital in all its forms) and the prices they receive for the use of these resources.
Notes
to allocate – размещать to require – требовать
shelter – кров $5,000 worth of goods – товары на сумму $5,000
immense – огромный
Text 10. Read the text and speak about the types of economies. Types of economies
Throughout history, every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources. In the 20th century two competing economic systems have provided very different answers: command economies directed by a centralized government, and market economies based on private enterprise.
Market economies are decentralized, flexible, practical and changeable. The central fact about market economy is that there is no center. Market economies rest upon the fundamental principles of individual freedom: freedom as a consumer to choose among competing products and services; freedom as a producer to start or expand a business; freedom as a worker to choose a job or career, to change employers.
Command economy or planned economy is the type of economy where resources are allocated by the state through a system of planning. For example, in the former Soviet Union state planners decided what was to be produced. They passed orders down to factories, allocating raw materials, workers, and other factors of production to them. Factories were then told how much they should produce with these resources and where they should be sent. If there was a shortage of goods in the shops, then goods would be rationed through queuing. The market mechanism plays little role in a command economy.
Historical experience shows that planned economies have not produced as high growth as free or mixed economies. For this reason, the command economies of Eastern Europe and the former Soviet Union are currently being transformed into mixed economies.