1.7. Conclusions

The conclusion section ties together the results and main ideas of the written document in one place. Because at the stage of the State exam the graduation assignment hasn’t been finalized yet the conclusions should be based on the data, findings and the analysis a student was able to gather and make till this moment. Therefore, conclusions should always be a restatement of the hypothesis, or a counter argument against it in many cases followed by a recommendation for a certain course of action, a prediction, a final judgement, a speculation on the implications of the findings/ideas, or merely a summary of the main points. Students should always bear in mind that a conclusion is the logical outcome of the data and opinions presented in the body of the text and that it should help persuade a reader to accept the ideas of the written work..

1.8. Bibliography

The bibliography gives a list of works, articles etc. you have consulted. It is arranged alphabetically according to authors' last names:

Dijk, Marianne van, Marketing Manager Renault Holland, interview, 9 December 1994.

Gardner, M. "Marketing the French Way," Newsweek, 14 November 1994.

Sarason, S.B., and G. Forsythe. Recent Marketing Developments in France

New York: Macmillan Publishing Company, 1993.

If there are different information sources, like text-books, periodicals, Internet sites, or reports, these may be arranged according to the headings in the alphabetical order.

1.9. Plagiarism

To use someone else’s exact words without quotation marks and appropriate credit, or to use the unique ideas of someone else without acknowledgement, is known as plagiarism.

In writing the text a student will need to read, make notes of important ideas, copy out or note important passages for exact reference. If he is not careful he may be tempted to literally reproduce or paraphrase the words or ideas of the sources he has consulted and present them as his own. If he has done this - intentionally or unintentionally - he has plagiarised, which is a very serious offence and is likely to lead to an insufficiency for his written text.

To avoid exposing himself to charges of plagiarism a student must acknowledge the source of any words he quotes and always use quotation marks when quoting word for word. In addition, he must acknowledge his source when paraphrasing or summarising someone else’s ideas, either by giving the exact reference in the text or by footnotes. Therefore, when a student uses outside sources, he must document them!!

1.10 Assessment

The Written Document is assessed from the linguistic point of view which implies an ability of the reader to properly comprehend the message communicated or an explicit expression of ideas.

The total score is 100 points and is split as follows:

1) Language -

spelling 5

grammar 10

style 25

2) Structure: 20

introduction

body

conclusion

paragraph

3) Relevance to the subject matter 20

4) Logical sequence: coherence unity 20