- •Рецензент:
- •Т.М. Лазарева
- •Г.И. Лушникова
- •Unit 1 what is a manager?
- •1.1. Active word list. Read the words and word combinations and memorize them.
- •Translate the sentences paying attention to the words and phrases in bold type. Consult a dictionary if it is necessary.
- •Read text 1a. Answer the questions after the text. Text 1a What is a Manager?
- •Comprehension
- •Answer the following questions.
- •Complete the sentences. Translate them into Russian.
- •Render the following text in English.
- •Read text 1b. Pay special attention to general responsibilities of a Chief Executive Officer (ceo).
- •Text 1b What is a Chief Executive Officer?
- •General Responsibilities of a Chief Executive Officer (ceo)
- •1.11. Answer the following questions.
- •1.12. Read these 40 tips attentively. Rank them in order of priority. Choose 10 most important tips and explain your choice.
- •Text 1c
- •40 Tips On Managing People
- •Unit 2 manager’s functions
- •2.1. Active word list. Read the words and word-combinations and memorize them.
- •2.4. Read and translate. Guess the meaning of international words.
- •2.5. Translate the sentences paying attention to the words and phrases in bold type. Consult a dictionary if it is necessary.
- •2.6 Read text 2a. Answer the questions after the text. Text 2a Managers
- •What do managers do?
- •Comprehension
- •2.7 Answer the questions:
- •2.8 Match the positions and their responsibilities.
- •2.9. Translate into English:
- •2.10. Read text 2b and speak on the five criteria of strategic management thinking.
- •Text 2b Strategic Management Thinking
- •2.11. Read text 2c and get ready to discuss the information.
- •What is Supervision? Who is a Supervisor?
- •Supervisory job titles
- •2.12 Answer the given or make your own questions to discuss this information with a partner:
- •Unit 3 personnel management
- •3.1. Active word list. Read the words and word-combinations and memorize them.
- •3.2. Word-building.
- •Recall the meaning of the prefixes.
- •Translate the derivatives.
- •3.3. Read and translate. Guess the meaning of international words.
- •3.4. The adjectives below can all be used to describe people in a company. Change each adjective into its opposite by adding un-, in-, im-, ir- or dis-.
- •3.5. Complete the following staff appraisals using an appropriate positive or negative adjective from 3.4.
- •3.6. Translate the sentences paying attention to the words and phrases in bold type.
- •3.7. Read text 3a to find answers to the given questions. Text 3a What is Personnel Management?
- •Comprehension.
- •3.8. Answer the questions:
- •3.9. Match the words with their definitions.
- •3.10. Render the following text in English.
- •3.11. There are some other ways of talking about dealing with workforce. Guess the meaning of the new words. Personnel or human resources?
- •Downsizing and rightsizing
- •Empowerment
- •Make people redundant
- •3.13. Read text 3b. Get ready to discuss the most important principles of a firm’s personnel policies.
- •Text 3b Assessing Personnel Needs
- •3.14. Match English and Russian word-combinations.
- •3.15. Match the terms with their definitions.
- •3.16. Match the parts of the sentences.
- •3.17. Combine one word from box a with one word from box b to complete each sentence below.
- •3.18. Labour exercise. Some of the words in the box go in front of “labour”. Others go after. Find which go where and match the combinations to the definitions.
- •3.19. Read text 3c and define whether the statements below the text are true or false.
- •Text 3c Screening Of Job Applicants
- •Selecting and Hiring
- •Orienting New Employees
- •Compensation Issues
- •3.20. Define whether the following statements are true or false. Correct the false statements.
- •3.21 Answer the questions:
- •3.22. Supply the sentences with the missing words.
- •3.23. A. The phrases below all include the word career. Match them to their correct meanings. Use a good dictionary to help you.
- •3.24. A. Look at the groups of words below. Cross out the noun or noun phrase which doesn’t go with the verb in each group.
- •3.25. In each of the following, select the word or phrase that best completes the statement or answers the question.
- •Unit 4 general problems of management
- •4.1. Active word list. Read the words and word combinations and memorize them.
- •4.2. Word-building
- •4.3. Read and translate. Guess the meaning of international words.
- •4.4. Match English and Russian words and word combinations.
- •4.5. Translate the sentences paying attention to the words in bold type. Consult a dictionary if it is necessary.
- •4.6. Read Text 4 a. Answer the questions after the text.
- •Text 4a
- •Motivation
- •How To Motivate Your Employees
- •Comprehension
- •4.7. Answer the following questions.
- •Match the words and their definitions.
- •4.10. Render the following text in English.
- •4.11. Here are some ideas for improving staff motivation and morale. Rank them in order of importance. Think of some other ideas and add them to the list. Work in groups.
- •4.12. Read Text 4b. Match these headings with the sections marked 1-6.
- •Team Building Involves More Than Throwing a Few People Together
- •4.13. Read the text actively and discuss the following questions. Work in pairs.
- •4.14. Read Text 4 c to understand its main ideas.
- •Text 4c General Business Planning What Is a Business Plan?
- •Why is a Business Plan important?
- •The business planning process
- •4.15. Reread the text again and write a summary on the process of business planning. Texts for written translation Decision Making
- •What Is Delegation?
- •How To Lead Your Employees To Top Performance
- •Hrm: big hat but no cattle?
- •Text 1 Life Without Time
- •1. Discuss the following questions.
- •2. Find words and phrases in the text which mean the same as the following:
- •3. Translate the words on the left. Match them to their definitions on the right.
- •4. Read the following text and complete it using the words from the previous task. Techniques For Effective Time Management
- •6. Complete the descriptions of two types of manager using the words in the box. Which kind of manager are you?
- •1. Here are some ideas for creating a good working environment. Which do you consider a) crazy? b) good for motivating staff?
- •2. Read the text. Which of the ideas above are used by the Finnish company, sol? Pioneer Preaches Flexibility While Her Firm Cleans Up
- •3. Work in two groups. Group a completes the information file on Liisa Jeronen. Group b completes the information file on her company, sol. When you have finished, check each other's files.
- •Text b Which Bosses Are Best?
- •How To Select The Best Candidates - And Avoid The Worst
- •3. Read the text again and answer these questions.
- •Supplementary reading Text 1 Management
- •Text 3 What is Performance Management? Definitions
- •Is there a place for time in corporate Utopia?
- •Литература
- •Содержание
- •Митковская Тамара Михайловна Филлипович Людмила Аркадьевна Шоркина Ольга Дмитриевна
- •650992, Г. Кемерово, пр. Кузнецкий, 39. Тел. 25-74-16.
4.13. Read the text actively and discuss the following questions. Work in pairs.
What is the advantage of creating a team?
What are the five signs of unproductive teamworking that the text mentions?
Discuss the measures to be taken before you get the most out of a team.
4.14. Read Text 4 c to understand its main ideas.
Make use of the vocabulary.
put together v – составлять
sound decision-making – правильно принятое решение
communication tool – средство общения
run business v – руководить, управлять; вести (дело,
предприятие и т.п.)
risk assessment – оценка риска
persistence n – настойчивость, стойкость, упорство
expertise n – знание дела; квалификация, компетентность
track record – послужной список, достижения
(в какой-л. области)
financials n – финансовые документы
balance sheet – бухгалтерский баланс
income statement – декларация о доходах
cash flow statement – баланс оборотных средств
Text 4c General Business Planning What Is a Business Plan?
A business plan is a design of your company, presented in standard business format that is logical and well documented. A good business plan is also:
A strategic vision of your company
Your most important communication tool
A document to obtain working capital and/or investments
A tool for planning, measuring and improving performance
A basis for sound decision-making
A way to motivate employees
Why is a Business Plan important?
The success of your business depends largely upon the decisions you make. A business plan distributes resources and measures the results of your actions, helping you set realistic goals and make decisions.
Lack of planning doesn’t allow making future decisions and actions you must take to run your business successfully.
The business planning process
Identify your vision. What is your vision for the future? Use your imagination to plan the future you want. Is it to develop a revolutionary new product or is it to help others gain their peak potential. Perhaps it’s as simple as gaining financial independence. Once you have defined your vision, develop a plan and set goals and objectives. Identify the different ways you can reach your goals and objectives.
Seek agreement. Whether you are starting a business or expending one, hard work is involved. Resolve any differences with your partners or colleagues before you begin writing the business plan.
SWOTs & MECAs are business tools, which will help you determine whether or not your business idea works in the “real” world. A SWOT analysis is simply an analysis of both your and your business’s strengths, weaknesses, opportunities, and threats.
A SWOT analysis contains four steps:
S |
Identify strengths. What are your strengths? Consider: ability and potential, persistence, confidence, imagination, sales ability, track record, financial stability, expertise, and others. |
W |
Identify weaknesses. What are your weaknesses? Consider: lack of time, health, financial instability, no management experience, don’t enjoy working with the public, and others. |
O |
Identify opportunities. What opportunities exist for you? Consider: work in related field, business development assistance, and others. |
T |
Identify threats. What threats exist for you? Consider: financial crisis, loss of job, etc. |
Oftentimes, to determine your business’s strengths, weaknesses, opportunities, and threats, you must gather information from outside of your business. This is where a MECA (Market, Environmental, and Competitive Assessment) is used.
A well-research MECA will provide you with better information for your business’s SWOT analysis while, at the same time, providing you with valuable data for developing your strategic plan. MECA is a “bigger picture” analysis. It helps looking for trends, opportunities, etc. related to the market, environmental issues, and the competition.
Make some “assumptions”. Although it is impossible to predict the future, it is important to make some assumptions related to your business’s future performance. This is the only way that you will be able to convince others to become involved in your business – especially if you are asking for capital.
Develop operating plans. Include key risk assessment. What happens if? How will you reach those goals? What do you need to produce or sell? How much? At what price? Who are your clients? Where are they? How do you reach them? How much competition do you have, and how will you compete successfully?
Develop financials. Financials include balance sheet, income statement, and cash flow statement.
When the cycle begins again. Constantly revise your business plan to see how your business is performing. A good rule is to work on specific goals and objectives within your business plan on a weekly basis and revisit the entire plan once a month. On a yearly basis, you can see if your business is performing the way you want it to.