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UNIT III PRINT MEDIA.doc
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I Match the term with the definition.

1) issue

a) the readers collectively

2) circulation

b) the act of process or publishing a printed work; any printed work offered for sale or distribution

3) readership

c) something issued; an edition of stamps, magazines, etc.

4) censorship

d) the action or practice of drawing public attention to goods, services, events, etc.; advertisements collectively

5) coverage

e) a magazine or section inserted into a newspaper or periodical, such as one issued every week

6) publication

f) policy or program of censoring

7) advertising

g) the amount and quality of reporting or analysis given to a particular subject or event

8) supplement

h) the distribution of newspapers; the number of copies of an issue

8 points

II Complete the text with the best alternative given in the chart after the text. Mind the use of word-building suffixes.

Periodicals are publications released on a (1) ____ basis that feature articles, poems, stories, and other types of writing. Many periodicals also (2)____ photographs and drawings. Periodicals that are aimed at a general audience, such as weekly news roundups, are also called magazines. Those with a more (3)____ audience, such as publications of (4) _____organizations, can be termed journals.

(5)_____, the difference between periodicals and news­papers has been a matter of format, publication sched­ule, and content. Most newspapers deal with the news of the day and are (6)____ daily on pulp paper with relative­ly large, unbound pages. Periodicals focus on more (7)____ material, and when they deal with the news they tend do so in the form of (8)___or commentaries. For centuries periodicals generally (9)____ on finer paper than newspa­pers, with smaller (10) ____ pages, and at intervals long­er than a day (weekly, every two weeks, monthly, quar­terly, or even annually).

1

A regularity

B regular

C regularly

D regulate

2

A inclusion

B inclusive

C including

D include

3

A narrow

B narrowed

C narrowing

D narrowness

4

A scholarly

B scholar

C scholarship

D scholastic

5

A History

B Historically

C Historic

D Historical

6

A issue

B issuance

C issued

D issuing

7

A specialize

B specialization

C specialized

D specializing

8

A summarize

B summarizing

C summaries

D summarized

9

A appear

B appearance

C appearing

D appeared

10

A bind

B bound

C binding

D binder

10 points

III Read the text. Find the verbal write it out and translate it. Keep in mind the context. The first letter of the necessary word is given to you. The words are listed in the order they are presented in the text.

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