
- •Unit III print media
- •Information and the minimum of comment”
- •Vocabulary file
- •The Times
- •Ancient Rome
- •Yellow journalism, origins and definition
- •Stewart sweney about types of edition in britain
- •Classified Ads
- •Display Ads
- •Businesses wising up to the power of the social network
- •If the uprisings and social unrest that rocked the world in 2011 have shown us anything, it is that social networks are changing the way we live.
- •Inference
- •Variant 2
- •Informal format;
- •Just for fun
- •I Match the term with the definition.
- •II Complete the text with the best alternative given in the chart after the text. Mind the use of word-building suffixes.
- •Variations in Frequency of Publications and Programs
- •Iy Read the text. State its topic, main idea and purpose. Write out the key words to support the main idea. Headlines
- •Text 1 Yellow Journalism
- •Broadsheet and former broadsheet newspapers
- •"Middle-market" tabloid newspapers
- •Tabloid newspapers
- •Business Card Ad
- •Coupon Ad
- •Circulars
- •Spadeas
- •Legal Advertising
- •1. Margaret Fuller (1810 - 1850)
- •2. Samuel l. Clemens (1835 - 1910)
- •3. Walter Winchell (1897 - 1972)
- •4. Margaret Bourke-White (1904 - 1971)
- •5. Ann Quidlen (born in 1951)
- •1. Introduction to analysis
- •2. Topic, purpose, and main idea
- •3. Rendering the content of the article
- •4. Inference
I Match the term with the definition.
1) issue |
a) the readers collectively |
2) circulation |
b) the act of process or publishing a printed work; any printed work offered for sale or distribution |
3) readership |
c) something issued; an edition of stamps, magazines, etc. |
4) censorship |
d) the action or practice of drawing public attention to goods, services, events, etc.; advertisements collectively |
5) coverage |
e) a magazine or section inserted into a newspaper or periodical, such as one issued every week |
6) publication |
f) policy or program of censoring |
7) advertising |
g) the amount and quality of reporting or analysis given to a particular subject or event |
8) supplement |
h) the distribution of newspapers; the number of copies of an issue |
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8 points
II Complete the text with the best alternative given in the chart after the text. Mind the use of word-building suffixes.
Periodicals are publications released on a (1) ____ basis that feature articles, poems, stories, and other types of writing. Many periodicals also (2)____ photographs and drawings. Periodicals that are aimed at a general audience, such as weekly news roundups, are also called magazines. Those with a more (3)____ audience, such as publications of (4) _____organizations, can be termed journals.
(5)_____, the difference between periodicals and newspapers has been a matter of format, publication schedule, and content. Most newspapers deal with the news of the day and are (6)____ daily on pulp paper with relatively large, unbound pages. Periodicals focus on more (7)____ material, and when they deal with the news they tend do so in the form of (8)___or commentaries. For centuries periodicals generally (9)____ on finer paper than newspapers, with smaller (10) ____ pages, and at intervals longer than a day (weekly, every two weeks, monthly, quarterly, or even annually).
1 |
A regularity |
B regular |
C regularly |
D regulate |
2 |
A inclusion |
B inclusive |
C including |
D include |
3 |
A narrow |
B narrowed |
C narrowing |
D narrowness |
4 |
A scholarly |
B scholar |
C scholarship |
D scholastic |
5 |
A History |
B Historically |
C Historic |
D Historical |
6 |
A issue |
B issuance |
C issued |
D issuing |
7 |
A specialize |
B specialization |
C specialized |
D specializing |
8 |
A summarize |
B summarizing |
C summaries |
D summarized |
9 |
A appear |
B appearance |
C appearing |
D appeared |
10 |
A bind |
B bound |
C binding |
D binder |
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10 points
III Read the text. Find the verbal write it out and translate it. Keep in mind the context. The first letter of the necessary word is given to you. The words are listed in the order they are presented in the text.