
- •В. С. Слепович business communication
- •Минск ТетраСистемс 2002
- •Isbn 985-470-048-8 удк 802.0(035.5):338 ббк 81.2Англя2
- •Раздел 1. Структура письма
- •1.1. Заголовок, или адрес отправителя
- •3007 Tilden Street, n.W., Suite 5m, Washington, d.C. 20008-3009 Tel. 202/686-4000 • Fax 202/362-3442 • Internet: info@ciesnet.Cies.OrgAffiliated with the American Council of Learned Societies
- •International monetary fund washington d с 20лэ1
- •1.2. Номер документа(Reference)
- •1.3. Дата(Date)
- •1.4. Специальные почтовые отметки
- •1.5. Уведомление о конфиденциальности (Confidential)
- •Industrial House 34-41 Craig Road Bolton bl4 8tf united kingdom
- •1.7. Указание на желательность ознакомления
- •1.8. Обращение(Salutation)
- •1.9. Заголовок к тексту(Subject)
- •Завершение(Close)
- •1.12. Подпись(Signature)
- •1.13. Пометка об исполнителях
- •1.14. Приложения(Enclosures)
- •1.15. Копии письма (Copies)
- •Раздел 2. Содержание и стиль письма
- •2.1. Размер письма(Letter Size)
- •2.2. Построение письма(Letter Composition)
- •Раздел 3. Виды писем (Types of Letters)
- •Запрос представителя розничной торговли зарубежному производителю: в. Cottwold &Co. Ltd.
- •3.2. Ответы на запросы(Replies)
- •Образец письма, в котором содержится ответ на запрос:
- •3.3. Заказы(Orders)
- •3.4. Рекламации (Complaints)
- •Образец письма-рекламации по поводу получения поврежденного товара:
- •3.5. Кредит(Credit)
- •Образец письма с просьбой о возможности оплаты открытым счетом:
- •11 Mead Road, Swansea, Glamorgan 3st 1dr Telephone: Swansea 58441 vat No. 215 2261 30
- •Перевод текстовой части письма:
- •Перевод текстовой части помещенного выше письма с положительным ответом:
- •Перевод текстовой части помещенного ниже письма с отказом в просьбе о предоставлении товара в кредит:
- •Образец письма с отказом в просьбе о предоставлении товара в кредит:
- •J.K.B. Products Ply.
- •127, High Street, Wellington Directors: c.M. Perimann, l.F. Drozin
- •3.7. Транспортировка груза(Transportation/Shipping)
- •Просьба сообщить стоимость доставки груза по воздуху.
- •Перевод текстовой части письма:
- •Ответ авиакомпании о доставке груза по воздуху:
- •Benttley-MasoH Inc.
- •Перевод текстовой части письма:
- •3.8.1. Условия расчетов / платежа
- •3.8.2. Страхование(Insurance)
- •3.8.3. Форс-мажорные обстоятельства
- •825 E. Taft Ave. Bakersfield, California, usa 92305e-mail: gogden@frii.Com
- •If you have any questions, please e-mail or write. I am currently a member and Past President of the Rotary Club in Bakersfield, California, usa.
- •3.8.6. Поздравление(Congratulation)
- •3.8.7. Соболезнование (Condolence)
- •3.8.8. Благодарность за гостеприимство
- •3.8.9. Бронирование гостиницы(Hotel Reservation)
- •Раздел 4. Факс и электронная почта
- •4.1. Факс(Fax)
- •4.2. Электронная почта(e-mail)
- •5. Не злоупотребляйте разговорными фразами в начале и конце сообщений
- •7. Используйте общеупотребительные сокращения (Learn common abbreviations)
- •7 Контрольные задания
- •Раздел 5. Полезные выражения в деловой переписке
- •5.1. Просьбы(Requests)
- •5.2. Выражение сообщения
- •5.3. Выражение надежды (Expressing Норе)
- •5.4. Благодарность(Gratitude)
- •5.5. Извинения(Apologies)
- •5.6. Выражение неудовлетворения
- •5.7. Ответы на вопросы и предложения
- •Раздел 1. Краткая биография (Resume)
- •1996-1997 Education: 1993-1997 assistant-trainee, James Associates, nyc
- •Перевод образца резюме:
- •Vladimir m. Kudrevich Manager, Foreign Transactions Department, "Belpromstroibank"
- •1969 B.A. Microbiology
- •16 Osier Street Vancouver, British Columbia v6r 2t1 Tel: (614) 741-0329
- •Раздел 2. Сопроводительное письмо(Cover Letter)
- •1. Link your skills to the employer's needs.
- •Sell yourself without seeming egotistical.
- •Try to bury the "I's".
- •Place your weaknesses in a subordinate position.
- •Don't apologize.
- •Раздел 4. Факс и электронная почта 88
- •Раздел 1. Виды презентаций и выступлений
- •1.1. Интервью с коллегой и представление его аудитории
- •Specified maximum length: 10-12 sentences. Steps to follow:
- •1. The Effect of the Chernobyl Accident in Belarus
- •2. The Impact of Foreign Financing in Belarus
- •3. International Business Activities in Belarus
- •4.Monetary Policy of Belarus: Problems and Solutions
- •1.3. Презентация с описанием наглядности
- •Relate one sentence to another, as in:
- •Relate parts of the same sentence to each other, as in:
- •In contrast, on the other hand
- •1993. While graduate school applications as a whole increased every year
- •Keep in mind whether a noun is countable or uncountable when discussing information presented in your visuals
- •Раздел 4. Факс и электронная почта 88
- •10 A.M. Noon 2 p.M.
- •1.4. Выступление, содержащее определение
- •Introduction
- •Ipi (notice in the above definition that the full name of the term - gjll compact disc - is given before introducing and using the acronym
- •1.5. Выступление no изучаемой специальности
- •Self-evaluation
- •Choosing your topic
- •Organize your introduction
- •Organize the body of your presentation
- •Organize your conclusion
- •Sample of a mid-term speech Financial-Industrial Groups
- •Introduction
- •1.7. Заключительное выступление по основной изучаемой специальности
- •Раздел 4. Факс и электронная почта 88
- •Раздел 2. Ситуативно обусловленные фразы
- •Телефонные разговоры и переговоры
- •Раздел 1. Телефонные разговоры
- •1.1. Подготовка к телефонному разговору. Preparing for a Phone Conversation
- •1.2. Как ответить на телефонный звонок Receiving Phone Calls
- •If you expect a phone call, think about what they will say or ask;
- •If you are not ready to answer their questions, ask them to call you back later.
- •1.3. Как принять и оставить сообщение Taking and Leaving Messages
- •1.4. Как попросить повторить информацию Asking for Repetition
- •1.5 Как оставить информацию на автоответчике Leaving a Message on an Answering Machine
- •1.6. Выбор стиля в телефонном разговоре
- •1.7. Полезные выражения для разговора по телефону. Helpful Expressions for Telephone Conversations
- •Раздел 4. Факс и электронная почта 88
- •Раздел 2. Переговоры(Negotiations)
- •Полезные выражения для переговоров (Helpful Expressions for Negotiations)
- •Business Hint: You have only one chance to make a first impression.
- •Positive Responses "Middle-of-the-road" Negative Responses
- •1.2. Внимание к людям и делу(Be Thoughtful) Personal success hint: When you say a person's name, you tell the person: "you are important!"
- •Раздел 4. Факс и электронная почта 88
- •It was very nice to invite me to your reception last night. I enjoyed the chance to see your beautiful new offices and to talk with you again.
- •1.4. Заинтересованность(Be Interested)
- •1.5. Организованность(Be Organized)
- •Personal success hint: Always know your schedule. If you control your time, you control your life.
- •Business idioms and expressions:
- •Business Hint: When you make an appointment, add extra time to it. Then you are still on schedule. Keep free time on your calendar. An "open" schedule is more flexible than a "tight" schedule.
- •1.6. Пунктуальность(Be Punctual)
- •Business Hint: Add extra time before an appointment.
- •Personal Success Hint: When you meet a client or make a presentation, be prepared to state the problem, give a plan, and support the plan with details.
- •Business Hint: When you give a presentation or make a report, it is important to have all the facts. Details make a presentation more interesting and more credible.
- •1.8. Вежливость[Be Polite)
- •Раздел 4. Факс и электронная почта 88
- •1.9. Терпеливость(Be Patient)
- •Раздел 2. Принятие решений в бизнесе (Making Decisions in Business)
- •2.1. Компания Джонсон и Джонсон (Johnson &Johnson Inc.)
- •2.2. Компания «Ливай Стросс» (Levi Strauss &Co.)
- •2.3. Компании «Эрбус Индустри» и «Боинг»
- •Раздел 4. Факс и электронная почта 88
- •1. A lower ranking employee is introduced to a higher ranking employee.
- •2. A younger person is introduced to an older person.
1. A lower ranking employee is introduced to a higher ranking employee.
2. A younger person is introduced to an older person.
- —
Situation:
Ms. Jones is a retired accountant. She is 60. Mr. Brown is a Director of Sales.
He is 45.
Complete the introduction:
, I'd like you to meet . , this is
Use personal information in introductions. Try to find a common interest. Stay in touch.
Look at these ways to accept (or not to accept) an apology. Choose the type of response (Patient / Forgiving or Angry / Worried).
"I'm sorry I'm late"
1. That's all right.
2. I was worried about you.
3. No problem.
4. Don't worry about it.
5. I've been here for 30 minutes.
6. It can happen to anyone.
7. You should've called!
8. Don't let it happen again!
9. Where have YOU been?
10. Next time call!
Practice conversations with your classmate.
2. What time does it start?
3. What time will you arrive?
4. Is it OK to arrive late?
5. What time will you leave?
How about you?
Use these adverbs to tell about yourself: always, usually, sometimes, never.
1. Before you seal a letter, you reread the letter for errors.
2. Before you mail a letter, you check the address on the envelope.
3. You keep all your receipts.
4. You practice your ideas on others before presenting them to an audience.
Before you go to a meeting, be prepared. Think of the questions people will ask. Prepare the answers for these questions. Know how long, how much, and what is required to do something.
Practice with your classmates:
A: I think we should develop a new project / redo our budget / rewrite
our catalog /... . B: How long will it take to develop /to do/ to write /... ? A: It will take J8months/a few hours/a week/... . В.:How much will it cost/be/ take/..Л A.: It will cost $ 4,000 / be about $ 1,000 / take about $ 2 million.
READING FOR DETAILS
Read the following announcement from the company bulletin board.
—All managers are invited to a meeting=
"HOW TO MANAGE PROJECTS"
The meeting will be held in the conference room from 2:00 to 4:30 p.m. on Thursday, January 10"'
SPEAKERS: MARK COLSON and JOAN APPLETON Call Rick Crane at 340-7979 for more information
1 SHARING / NOT SHARING THE CREDIT Compare and discuss two situations.
Situation 1.
Richard Costner is Ann Edward's boss.
A.E.: We made this sale because of me. I worked night and day on this
project. I worked through lunch breaks. R.C.: Did no one else help you? Jim? Mary? Martha? A.E.: Between you and me, no one else is qualified here. R.C.: Really? They were qualified when I hired them.
1. The ethics of business decisions are discussed openly and frequently.
2. There is a written code of ethics, or credo.
3. The code of ethics is communicated to customers, stockholders, and the media.
4. In a crisis, executives of the company talk directly to news reporters.
5. In a crisis, top executives take responsibility by staying in their positions, rather than resigning.
6. Company executives, not government officials, decide when a product that has had a problem can be returned to the market.
Strategies for Negotiation: Answering Difficult Questions
/Is a business executive, you may have to work with a public relations department or face news reporters yourself, especially if your business has a crisis. Knowing how to answer difficult questions can help you a great deal.
I Структура данного и ряда других писем дается по книге: A. Ashley. А Handbook of Commercial Correspondence. Oxford University Press, 1992.
I Источник: Тот Jackson. The Perfect Resume. An Anchor Press Book, 1981, p. 14.
I What is the invitation for?
ICapsules have two parts that slip into one another. They can be opened. In contrast, caplets are solid pills that cannot be opened.