Internationalization:

Country

Belarus

Year of entry

Industry/ business area

Oil sales: SP ZАО Slavneft-Start

Oil processing: ОАО Mozyr Refinery

Entry mode

The entrance was done in the form of FDI and petrol stations were built from scratch, so that it is clearly seen to be a greenfield strategy.

Motives

The company went abroad due to the market having huge potential with only few players.

Firm specific advantages used on the foreign market

The company has a wide net of petrol stations, which they has built upon and this developed inner infrastructure helps them to be one of the leaders on the market in Belarus.

First mover or follower

Follower

Type of state involvement in the process of internationalization

As for ОАО Mozyr Refiner, 42,7% of shares is held by the government of Belarus. That is quite substantial part, however it does not show blocking shareholding.

Evaluation of the success of the internationalization

SP ZАО Slavneft-Start clearly performs successful internationalization strategy, it is a third company on the Belarus market in the oil sales and still is growing and has quite strong potential.

Country

North-West Europe

Year of entry

Industry/ business area

Diesel fuel

Entry mode

Export

Motives

The international strategy of the company indicates very bright perspectives, because of not that many competitors on the market in line with growing demand.

Firm specific advantages used on the foreign market

The company has an access to the trunk pipeline «Sever», which is one of the largest pipelines in the considered geographical area

First mover or follower

Follower

Type of state involvement in the process of internationalization

Evaluation of the success of the internationalization

Overall an entrance in the form of export is quite successful. We can observe that the half of revenues comes from international activities. Thus the company relies very much on export orientation.