V. Make word combinations using a word from each box. Then use the word combinations to complete the sentences below. Look at the texts to help you.
implement reach require supply |
|
customers finance services strategies |
Are you sure you can …… these ……… more efficiently than your competitors?
This business plan gives details of the ……… we ……., and what we’re going to do with it.
We’ll hire two experienced managers to help us ……… our ……… .
We’re convinced our innovative advertising will allow us to ……… our potential …… .
VI. Complete the sentences. Use the texts to help you
1. We’re convinced this is a great ………..: people will really want what we plan to offer.
2. Our ….. ….. is over 100,000 units a year.
3. The product is ……: there’s absolutely nothing else like it on the market.
4. Our …… …… is essentially to advertise a lot and sell at a very low price.
5. The advertising will stress the consumers will get from the product – how it will save them time and money.
6. We’ll also use a few ……. ……. ,such as giving away free samples or offering discounts
VII. Use the words below to make word combinations with ‘market’ that have appeared in this book. Then sort the word combinations: which are concerned with finance and which with marketing?
bear value
capitalization stock
currency skimming
equity share
maker segment
over-the-counter price
secondary primary
penetration
VIII. Over to you
If you starting up a new company, what product or services would it offer? What would you include in your business plan to try to convince venture capitalists to invest?
Test your English
Choose a more formal verb from the box to replace the words in brackets in the following sentences
absorb boost concentrate cover gain generate hold
identify implement map out penetrate pinpoint reach reduce set strengthen submit
1. We will have to absorb (deal with) an increase in material costs because we don’t want to increase our selling price.
2. Increased domestic sales should _______ (make) more profit this year.
3. The manager went to the meeting to _____ (present) his financial plan for the expansion.
4. The increased profit must be enough to _____ (pay for) the operating and financial expenses.
5. Careful production costing should enable us to _____ (find) loss-making products and ____ (explain exactly) the reason for the problem.
6. The sales target has been _____ (decided) for the next six months.
7. It’s the company’s aim to _____ (get) a bigger market share.
8. Everyone will have to work hard to _____ (get to) the planned business targets.
9. The plan is to _____ (cut) sales of the loss-making products and _____ (give attention to) on those which are more profitable.
10. We will _____ (put into action) expansion plans early next year.
11. The plan is to _____ (get into) the North African market and _____ (increase) sales of the main products.
12. At the same time we will have to _____ (keep the same) the present selling price in the domestic market.
13. Every effort will be made to _____ (make better) our position in the market.
14. They have set up a project group to _____ (layout in detail) an expansion strategy.