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Тексты по специальности ТИ (2).doc
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Corporate strategy

One of Tesla's stated goals is to increase the number and variety of EVs available to mainstream consumers in three ways: Tesla sells its own vehicles in a growing number of company-owned showrooms and online; it sells patented electric power train components to other automakers so that they may get their own EVs to customers sooner; and it serves as a catalyst and positive example to other automakers, demonstrating that there is pent-up consumer demand for vehicles that are both high-performance and efficient. General Motors' then-Vice Chairman Robert Lutz said in 2007 that the Tesla Roadster inspired him to push GM to develop the Chevrolet Volt, a hybrid sedan. In an August 2009 edition of The New Yorker, Lutz was quoted as saying, "All the geniuses here at General Motors kept saying lithium-ion technology is 10 years away, and Toyota agreed with us -- and boom, along comes Tesla. So I said, 'How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?'“ Tesla founder and CEO Elon Musk won the 2010 Automotive Executive of the Year Innovator Award for hastening the development of electric vehicles throughout the global automotive industry.

The Tesla Roadster has a base price of US$109,000, €84,000 or GB£86,950 (not including numerous tax incentives, credits and waivers). Tesla's goal is to sell EVs to mainstream consumers at more affordable prices — but Tesla purposely aimed its first production vehicle at "early adopters" so that the company could optimize the technology before cascading it down to less expensive vehicles. The company's subsequent car, the Model S sedan, is anticipated to begin production for the 2012 model year with a base price of US$57,400 (or US$49,900 after a US federal tax credit), roughly half that of the Roadster. The company then plans to launch a US$30,000 vehicle, codenamed Blue Star. Tesla also builds electric power train components for more affordable cars.

1. Answer the questions:

  1. When was the first Tesla Motor designed?

  2. How fast does the base model accelerate?

  3. What model do they compare it to?

  4. How many countries do they sell their cars to?

  5. When did they begin producing right-hand-drive Roadsters?

  6. What model is the company currently developing?

  7. What are three main company’s goals?

  8. How can the company be an example for other main world manufacturers? Which ones?

  9. What is the base price of their model? Are they going to reduce it?

  10. What are the plans of the company for the future?

2. Translate into Russian:

  • is named after

  • due to exhaustion

  • environmental analysis

  • is twice as energy efficient

  • expanded sales

  • Tesla is currently developing

  • is aggressively recruiting employees

  • vehicles that are both high-performance and efficient

  • hastening the development of electric vehicles

  • optimize the technology

  • company's subsequent car

  • plans to launch