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THE HANDBOOK OF BLENDED LEARNING

Global Perspectives, Local Designs

Curtis J. Bonk, Charles R. Graham Forewords by ]ay Cross, Michael G. Moore

Copyright © 2006 by John WHey & Sons, Inc.

Published by Pfeiffer

An Imprint of Wiley

989 Market Street, San Francisco, ca 94103-1741

www.pfeiffer. com

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as per­mitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior writ­ten permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be ad­dressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permission.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or com­pleteness of the contents of this book and specifically disclaim any implied warranties of merchantabuity or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be li­able for any loss of profit or any other commercial damages, including but not limited to special, inciden­tal, consequential, or other damages.

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Library of Congress Cataloging-in-Publication Data

Handbook of blended learning : global perspectives, local designs / editors, Curtis J. Bonk and Charles R. Graham, p. cm.

ISBN-13: 978-0-7879-7758-0 (alk. paper)

ISBN-10: 0-7879-7758-6 (alk. paper)

1. Education, Higher—Computer-assisted instruction. 2. Education, Higher—Effect of technological innovations on. 3. Internet in higher education. 4. Blended learning. I. Bonk, Curtis Jay. II. Graham, Charles Ray, 1942-

LB2395.7.H22 2006

378.1'734-dc22

2005014650

Acquiring Editor: Lisa Shannon

Director of Development: Kathleen Dolan Davies

Editor: Bev Miller

Production Editor: Susan Geraghty

Manufacturing Supervisor: Becky Carreno

Editorial Assistant: Jesse Wiley

Printed in the United States of America FIRST EDITION

HBPrinting 10 98765432

CONTENTS

Forewords xvii

Jay Cross, Michael C. Moore

Preface and Acknowledgments xxxi Curtis J. Bonk, Charles R. Graham

PART ONE: INTRODUCTION TO BLENDED LEARNING 1

1 Blended Learning Systems: Definition, Current Trends, and Future Directions 3

Charles R. Graham

2 The Blended Learning Imperative 22 Elliott Masie

  1. Why Blended Learning Hasn't (Yet) Fulfilled Its Promises: Answers to Those Questions That Keep You Up at Night 27 Jennifer Hofmann

  2. On Designing Interaction Experiences for the Next Generation of Blended Learning 41

Ellen D. Wagner

xi

xii

Contents

PART TWO: CORPORATE BLENDED LEARNING MODELS AND PERSPECTIVES 57

5 Blending Learning for Business Impact: IBM's Case for Learning Success 61

Nancy J. Lewis, Peter Z. Orton

6 A Learning Ecology Model for Blended Learning from Sun Microsystems 76

Mike S. Wenger, Chuck Ferguson

7 Putting Customers First at Microsoft: Blending Learning Capabilities with Customer Needs 92

Lutz Ziob, Bob Mosher

8 Transformation of Sales Skills Through Knowledge Management and Blended Learning 105

Alan G. Chute, J. O. David Williams, Burton W. Hancock

9 The Cisco Networking Academy: A Model for the Study of Student Success in a Blended Learning Environment 120

Alan Dennis, Barbara Bichelmeyer, Dan Henry, Hasan Cakir, Ali Korkmaz, Carol Watson, JoAnne Bunnage

10 To Blend or Not to Blend: A Look at Community Development via Blended Learning Strategies 1 36

Kirsten S. Hanson, Frances A. Clem

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