- •5. Body
- •6. Complimentary Close
- •7. Signature
- •8. Reference Initials
- •I. Inquiries
- •Specimen letters
- •I. Inquiry from Canadian Importer to German Manufacturer of toys.
- •II. Another Inquiry for German Toys
- •III. Inquiry for Air Compressors and Concrete Mixers
- •II. Offers
- •Replies to Inquiries
- •Sales Letters
- •Specimen Letters
- •I. Reply to Inquiry for Belt Conveyors
- •II. Unsolicited Offer of Tools
- •III. Sales Letter
- •Incorporating the financial news
- •Ill. Orders
- •Replies to Offers
- •Specimen Letters
- •I. Request for a Sample
- •II. Counter-Offer (Price Too High)
- •III. Refusal of Quotation
- •IV. Acknowledgments
- •Replies to Orders
- •Acknowledgments
- •Specimen Letters
- •I. Acknowledgment and Dispatch Advice
- •II. Motorcar Dealer Thanks Customer for His Order
- •III. Manufacturer Acknowledges Order — Customer Referred to Dealer
- •IV. Maker of Tweed Skirts Acknowledges Order from Private Customer—Cannot Promise Delivery Within the Time Desired
- •V. Delivery
- •Execution of Orders
- •Invoices
- •Statements
- •III. Manufacturer Advises Exporter of Impending Completion of Order
- •VI. Payment
- •Acknowledging Receipt of Goods and Making Payment
- •Acknowledging Receipt of Payment
- •VII. Credit Letters
- •Credit Inquiries
- •Credit Information
- •Specimen Letters
- •I. Credit Inquiry
- •II. Credit Inquiry
- •116 N. La salle street, chicago 1, ill.
- •III. Favourable Information
- •IV. Unfavourable Information
- •VIII. Delays in Delivery
- •Delays In Delivery and Non-Delivery
- •Missing Consignments
- •Specimen Letters
- •I. British Representative of German Company Complains of Repeated Delays in Delivery
- •II. Supplier Apologizes for Delay in Delivery
- •III. Parcel Missing
- •IX. Complaints and Adjustments
- •Complaints Concerning Goods Delivered
- •Adjustment of Complaints
- •Specimen Letters
- •I.American Company Complains About Drive Belts of Sewing Machines
- •II. Canadian Agent of German Manufacturer of Cameras Complains About Defective Shutters
- •III. Customer at Fault - Claim Refused
- •X. Collection Letters
- •Delays In Payment and Non-Payment
- •Reminders and Collection Letters
- •XI. Letters of Application
- •Specimen Letters
- •I. Solicited Application
- •II. Unsolicited Application
- •III. Letter of Recommendation
- •Содержание
Sales Letters
Sales letters are usually unsolicited. They do not necessarily ask for orders; their purpose may be to produce inquiries, to prepare the ground for the representative, or to build goodwill.
Sales letters may be personal letters or duplicated letters (circulars) distributed to a large number of private individuals or firms.
Specimen Letters
I. Reply to Inquiry for Belt Conveyors
G. HUNTER (LONDON) LIMITED.
DIRECTORS: DENNIS J. HUNTER - E. J. HUNTER - G. J. HUNTER
Makers Of Mechanical Handling Equipment
L. C. Morrow Ltd.,
399 Regent Street, Nottingham. MAIN WORKS
GUMLEY ROAD, GRAYS ESSEX
TELEPHONES: GRAYS THURROCK 5155 (10 lines)
TELEGRAMS: HUNTER GRAYS
` 4th August, 19…
Dear Sirs,
We thank you for your inquiry concerning our 'Europa' Belt Conveyors.
This new range of light portable Conveyors has been specifically designed by G. Hunter (London) Limited to meet the need for a simple and inexpensive Conveyor. Production costs have been kept to a minimum by limiting the range of sizes and by employing a novel, robust type of construction. The result is a Conveyor, called the 'Europa', which can be wheeled out into the yard by one man. The boom of the Conveyor consists basically of a rigid, rectangular, hollow section which also houses the self-lubricating ball bearings, thus achieving simple, strong construction with clean lines. These Conveyors can be used for very steep angles and are highly suitable for loading lorries with, say, parcels up to 50 Ibs. The 'Europa' is ideal for Grocers, Warehouses, Distributors and Retailers. It gives you speed, with positive grip, at the very reasonable price of £217.
In addition we are also manufacturing a stationary version of the 'Europa' mounted on adjustable legs, and a 'Low-Loader' model mounted on front and rear castors.
If you require any further information, please do not hesitate to contact us.
Yours faithfully,
G. HUNTER (LONDON) LIMITED,
Sales Department.
DJH/rw
II. Unsolicited Offer of Tools
Gentlemen:
The German Consul General in this city has given us your name as one of the leading importers of power tools. We understand that you are mainly interested in electric drills.
As export agents for the Standard Tool Company, we can make you a very favorable offer:
1/2-inch Drill, 1/2 HP—$23.00 each
1/4-inch Drill, 1/5 HP—$14.00 each
We enclose illustrated literature on these drills, which can also be used as sanders and polishers.
The prices stated above are net, C.I.F. Hamburg, and include export packing. Shipment can be effected within two to three weeks after receipt of order. Our terms are cash against documents, or 2 % discount if an irrevocable letter of credit is opened through a New York bank.
This offer is subject to confirmation.
Under separate cover we are sending you our latest catalogue, which will give you full information on the complete range of power tools handled by us.
We look forward to the pleasure of serving you and assure you that your orders will have our best attention.
Yours very truly,
Encl.