- •1 Structure of a business letter
- •1 This is how a business school teacher is explaining the parts of a business letter to a student:
- •2 Now read the letter and name its elements:
- •Grammar: The Sequence of Tenses – Узгодження часів
- •2 Writing a business e-mail
- •Grammar: Reported Speech (statements) – Непряма мова (стверджувальні речення)
- •3 Doing Business on the Internet
- •1 Match words that have a similar meaning:
- •2 Choose the correct word from the box to complete the gaps. Translate the sentences into Ukrainian
- •3 Read and translate the text into Ukrainian:
- •4 Speak about your experience of using the Web to buy something. Grammar: Reported Questions, Requests, Orders – Непрямі питання, прохання, накази
- •4 Business across Cultures
- •1 Match words that have a similar meaning:
- •2 Match the words and phrases in the box with the correct definition:
- •3 Choose the correct word from the box to complete the gaps. Translate the sentences into Ukrainian
- •5 Put these statements about customs and culture into the correct order. Translate the sentences into Ukrainian:
- •Grammar: First Conditional – Умовні речення і типу
- •5 The Field of Accounting
- •Remember the difference:
- •1 Match words that have a similar meaning:
- •2 Give the English equivalents for:
- •3 Match the words and phrases in the box with the correct definition:
- •Grammar Second Conditional – Умовні речення іі типу
- •6 Budgeting
- •1 Match words that have a similar meaning:
- •2 Give the English equivalents for:
- •3 Match the words and phrases in the box with the correct definition:
- •5 Translate into English:
- •Grammar: Third Conditional – Умовні речення ііі типу
- •7 Auditing
- •1 Match words that have a similar meaning:
- •2 Give the English equivalents for:
- •3 Match the words and phrases in the box with the correct definition:
- •5 True or false?
- •Grammar: Modals – Модальні дієслова (1) Ability (здатність, спроможність): can, could, be able to
- •Permission (дозвіл): can, could, may, be allowed to
- •8 Costs. Assets and liabilities
- •1 Match words that have a similar meaning:
- •2 Match the words and phrases in the box with the correct definition:
- •3 Choose the correct word from the box to complete the gaps. Translate the sentences into Ukrainian.
- •4 Ask as many questions to the following text about assets as you can. Translate the text into Ukrainian.
- •Grammar: Modals – Модальні дієслова (2)
- •9 Raising Finance
- •1 Match words that have a similar meaning:
- •3 Choose the correct word from the box to complete the gaps. Translate the sentences into Ukrainian.
- •4 Read and translate the text into Ukrainian:
- •Grammar: Modals with the Perfect Infinitive – Модальні дієслова з перфектним інфінітивом
- •10 Financial Statements
- •2 Match the words and phrases in the box with the correct definition:
- •3 Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
- •4 Translate into English:
- •Grammar: The Infinitive – Інфінітив
- •11 Accountancy
- •Grammar: The Gerund – Герундій
- •(12) Grammar: The Participle – Дієприкметник
3 Doing Business on the Internet
enquiry |
запит; запитання |
corporate website |
корпоративна веб-сторінка |
publicity |
реклама; паблісіті |
E-commerce / online trading |
електронна торгівля |
time-saving method |
метод, що заощаджує час |
Companies can use their presence on the Web to access the growing number of websites of interest. There are different ways in which businesses can benefit from its functions:
* Businesses use e-mail to deal with customers, to make and respond to enquiries quickly and to communicate with employees.
* A corporate website may be used for publicity, for selling or for sharing information.
* E-commerce or “online trading” has proved to be very successful for some companies. One of the advantages of this form of trading is that users can come to the website 24 hours a day.
* Marketing on the Web can be achieved by setting up a website and making it attractive to visitors.
* The Internet is a powerful tool for gathering data. Companies can use it to look up other companies and
their products, access financial information, find market information, foreign exchange rates and so on.
* Using computer networks to transmit audio and video data between two or more people in different locations (video-conferences) is a time-saving method of communication.
* Many companies place their recruitment needs on their own websites or on the websites of recruitment agencies.
Large corporations place their annual reports on their websites in order to provide a service to their shareholders.
1 How can companies use their presence on the Web? 2 What do businesses use the e-mail for? 3 What may a corporate website be used for? 4 What is one of the advantages of the E-commerce? 5 How can marketing be achieved on the Web? 6 What can companies use the Internet for? 7 What is a time-saving method of communication? 8 How can companies use the Web for recruitment purposes? 9 Why do large corporations place their annual reports on their websites?
1 Match words that have a similar meaning:
access benefit respond gather transmit e-commerce |
online trading broadcast collect answer gain enter |
2 Choose the correct word from the box to complete the gaps. Translate the sentences into Ukrainian
online (2); PC; marketing; online trading; corporate website; publicity (2); e-commerce; multimedia |
1 Recently there has been considerable expansion of ... businesses which provide integrated media services through networks such as the Internet. 2 … has become a major online service; it reduces company costs. 3 The product has sold well considering it was not given much advance…. 4 Our ... is used for delivering stock and bond information. 5 … represents 30 per cent of our total business. 6 The firm tried to avoid adverse ... about its faulty products. 7 ... on the Web can be achieved by setting up a website and making it attractive to visitors. 8 A database of employees is maintained on your .... 9 He is the owner of a new ... service, specialising in providing a variety of foodstuffs which can be ordered on the Internet. 10 Cybercash could provide an important stimulus to ... sales.