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Часть 3 – текст «Стратегии туристического бизнеса» .

В конце пособия прилагается англо-русский словарь наиболее употребительной лексики и даются ключи к некоторым заданиям, которые обозначены .

Introduction

Введение в профессиональный английский

1. Read the text and underline the words and phrases which could be the topics we will speak

about at our lessons.

Travel is as old as humanity but tourism as an industry appeared not long ago.

Tourism gives work to millions of people. There is a great number of occupations in tourism, such as tour guide, booking agent, tour operator, reservation clerk and many others. Mass tourism is not just movement of large number of people from one place to another. People need a lot of other goods, such as souvenirs, food, drink, cars and jets. They also need facilities in the form of hotels, health centres, restaurants. Finally, tourists need advertising. So some people think that tourism is the biggest industry in the world.

Tourists travel to places away from their home and stay there for a short time – a week or two. They travel because they want to do business, or to visit friends or relatives, or to see famous sights, or to have a holiday.

The tourist industry gives tourists everything they want and need – hotels, restaurants, steamships and airports, historical sites and attractions, theatres, etc. Tourists visit places of interest, cities and towns both in their country and in other countries. So there are two main branches in tourism – domestic and international tourism.

Tourism is a very important business for many countries, and it is becoming bigger every year. The most popular countries are Turkey, Egypt, France, Spain, the United States of America.

Nevertheless, tourism may have not only advantages but also disadvantages.

2. Make a list of words related to tourism. Translate them into Russian or explain their meaning in English.

Unit 1 TOURISM AND TOURIST

Lesson 1 Origins of Travels

1. Put down as many names of people who you associate with travelling as you can remember. Compare your list with your group mates.

For example: Nikolay Przhevalsky, Vitus Bering,_________________

___________________________________________________________

2. How many reasons for travelling can you think of? Make a list and compare it with your group mates.

For example: for pleasure, __________________________________

___________________________________________________________

3. Make a list of the kinds of transport used for travelling. Compare your list with your group mates.

For example: hot air balloon,________________________________

___________________________________________________________

4. Look through the text (skim the text) and find more names, reasons for travelling and means of transport and add them to your lists.

5. Read the following names aloud paying attention to their pronunciation. What do these words mean: geographical names, people, connected with religion?

Egypt

The Nile

The Tigris-Euphrates

The Phoenicians

The Mediterranean

The Vikings

The Celts

The Greeks

Polynesians

The Pacific

Zeus

Naples

Athens

Delphi

Alexandria

Troy

The Roman Empire

Holy Land

Jerusalem

Bethlehem

Moslem

Marco Polo

Baghdad

The Gobi Desert

The Forbidden City

Christopher Columbus

Vespucci

Cabot

Drake

Magellan

Cook

Orville

Wilbur Wright

6. Look through the text again and find what inventions influenced the development of travelling industry. For example: 1 – a wheel (3000 B.C.), 2 – …., etc.