- •Unit 1. Free enterprise entrepreneurship: on the upsurge
- •Is entrepreneurship for you?
- •Is owning a small business for me?
- •Unit 2. Choosing the right business and developing your financial plans how to choose your business
- •Three Basic Kinds of Business
- •How to develop your financial plans
- •The stages of a business
- •Unit 3. Building an import/export business twenty questions on importing and exporting
- •1. Why are you thinking of starting a business? What are your objectives?
- •2. What makes you think you will be successful?
- •3. Do you plan to import, export, or both?
- •4. Do you plan to work as a merchant, agent, broker, or some combination of the three?
- •5. When you start, will you be working full time or part time?
- •6. Who, if anyone, can help you with the work in the beginning?
- •7. Which type(s) of product(s) do you plan to trade?
- •8. What will be your sources of supply – countries and/or companies?
- •9. What is your target market?
- •14. Which national and/or foreign government regulations will concern you?
- •15. What will be your company name and form of organization?
- •16. What will you do for an office, office equipment, and supplies?
- •Are you right for the business?
- •Interest in and Knowledge of International Economics and Politics
- •How to start importing/exporting
- •Setting up your business
- •Imports: selecting products and supplies
- •Exports: what comes first, the product or the market?
- •Choosing target markets and finding customers
- •Importing for Stock
- •Unit 4. A short course in management concepts of management and organization
- •The single greatest mistake a manager can make
- •Six skills for new age executives
- •Mastering decision making What Does It Take to Be a Good Decision Maker?
- •The Japanese Decision-Making Style
- •Negotiating agreement without giving in
- •Hewlett-Packard*
- •McDonald's
- •Nine small-business management pitfalls*
- •Unit 5. The nature of marketing what is marketing?
- •Marketing functions
- •The marketing concept
- •Marketing research
- •The marketing mix
- •Consumer vs. Industrial goods
- •Steps in your marketing plan
- •Industry and market structures
- •U.S. Marketing in the future
- •Unit 6. How to do business with your potential partners china
- •Hong kong
- •Singapore
- •South korea
- •Australia
- •Appendix
Singapore
Plan to make several trips to Singapore to conclude a business deal, and be sure to exercise great patience in negotiation.
• Make appointments to visit business and government offices at least two weeks in advance. Singapore businessmen not only have busy schedules, but they also travel often.
• Be aware that hierarchy is very important*. Have a secretary make appointments, rather than making them yourself. To call yourself lowers you in the estimation of others.
• Be on time for business appointments, and call if you're going to be late.
• Bring business cards; having your card printed in both English and Chinese is helpful. Exchange cards at the first meeting. Note that government officials do not have business cards.
• Try to select a contact in Singapore, since the "network" and "family connection" system is very strong. Foreign businesspeople are at a disadvantage, because they usually aren't related to people in business in Singapore. Even in the large banks, family connections count for a great deal*.
• If you are in manufacturing, engineering, or professional services, go to the Economic Development Board, which can help cut red tape*. You will be assigned an advocate who will give you information, tell you who's who in the business community, help you meet the right customers, and assist you with documents.
• Consider entering the Singapore market by undertaking a joint venture with a local Firm. Be sure, that your agreement with them is watertight.*
• If you are planning to set up a business, be certain to consult a fung shui man. He is a Chinese philosopher who will determine that the building, the windows, the doors, and the furniture are facing in the right direction.
• Remember that Singapore is governed by British law. Use a local lawyer. Consult your embassy or consulate for help in finding legal advice.
• Be aware that Singaporean businessmen may capitalize on your being out of your element.* For example, a businessman will probably give a very sketchy version of what he's looking for and will then grill you with very specific questions*.
• Look for giant loopholes* in contracts offered by the Chinese.
• Don't be surprised at attempts to negotiate even after the price has been agreed on, a strategy that often surfaces when the last payment on a project is due.
• Women doing business should exercise great tact. Never cause a man to lose face.
Business Entertaining: Always accept a dinner invitation, since personal contact means so much to Singapore businesspeople.
• If you receive a printed invitation to a dinner or party, always respond in writing.
• Don't expect to be invited to a meal immediately after starting to do business. Once your host knows you a bit, he will invite you to a meal. On your side, don't be forward in inviting your host to a meal.
• If invited to a Chinese restaurant, sit in the chair facing the door (the seat of honor). Do not eat a great deal of any one course. To impress your hosts, eat with chopsticks* (practice before you get to Singapore).
• Remember that in a restaurant a male guest should give his order directly to the waiter, but a female guest should give her order to her escort – or, if she doesn't have one, to her host.
• Note that public-sector officials* are not permitted to accept social invitations.
• If you invite Singapore businesspeople to dinner in a restaurant, choose a Western-style restaurant.
• When sending invitations to Chinese businesspeople, use red or pink paper because these are the colors of joy. Avoid white and blue, colors of sadness.
• Include wives, if you wish, if the meal is not strictly business but a social occasion. Don't discuss business if wives are present. Don't bring your spouse or invite a spouse if the meal is lunch.
Business Gifts: Don't expect an exchange of gifts on the first meeting. If you give gifts before you know someone well, it would be regarded as a bribe. When you are on more familiar terms with Singapore businesspeople, bring business-related gifts such as pens, or leather cardholders with the businessman's name inscribed*.
