
- •I. Basics of Economics
- •Vocabulary
- •II. Modern Economic Thought
- •Vocabulary
- •III. Types of Businesses
- •Vocabulary:
- •IV. Values
- •Vocabulary:
- •V. Russian Economy
- •Vocabulary:
- •VI. International Trade
- •Vocabulary:
- •VII. Market Structure
- •Vocabulary:
- •VIII. Marketing
- •Vocabulary:
- •IX. Promotion
- •Vocabulary
- •X. Advertising
- •Vocabulary:
- •An outsider is speaking to a young marketing specialist about advertising.
- •XI. Globalization of World Economy
- •Vocabulary:
- •Vocabulary:
- •XII. Competition
- •Vocabulary:
- •Vocabulary:
Vocabulary:
insurance – страховка, страховой
sole proprietorship – единоличное владение (предпринимательство)
partnership – товарищество, партнерство
corporation – акционерное общество, корпорация
to run (to operate) – вести, руководить
to formulate an agreement – формулировать (составлять) соглашение
responsibility – ответственность
shareholder (stockholder) – акционер
share – акция
to elect – избирать
the board of directors – совет директоров
to hire – нанимать
property – собственность
to fire (discharge) – увольнять
publicly owned corporation – открытое акционерное общество
closed corporation – закрытое акционерное общество
to purchase – покупать (покупка)
survival – выживание
recession – спад, рецессия
competitive – конкурентный
to improve – улучшать
Task 2. Match the words with their definitions.
1. capital
2. investment
3. share
4. profit
5. contract
6. property
a. a parts of a company that you can buy as a way of investing money
b. the income of a company
c. placing of money so that it will increase in value
d. money needed to start or grow a business
e. something which is owned
f. a written agreement
Task 3. Translate some words in English and correct the false statements.
1. Sole proprietorship can be general or (с ограниченной ответственностью).
2. Sole proprietorship (требуется) much capital to start and operate.
3. Sole proprietorship and partnerships are businesses mainly involved in (производство) of goods.
4. The members of a (товарищества) usually formulate a written agreement.
5. Corporation is a business сontrolled by (акционерами).
6. Corporation can buy (собственность) and resources, (нанимать) workers, make contracts and produce and sell products.
7. (Закрытое акционерное общество) is owned by a limited number of shareholders.
Task 4. Answer the questions:
1. Which aims of private organizations are the most important?
2. According to the aims of private organizations which types of businesses would work more effectively (make larger profits, grow, survive, and have a better image)?
3. How to create and improve the image of a company?
4. Would social responsibility conflict with the goals of private organizations? (Think about possible variants and situations)
Task 5. a. Make dialogues between the members of different types of businesses.
b. You’re a famous businessman. Speak about your company.
Remember, that you have to mention about the aims and the steps of development of your business. You can also name your firm or company.
Task 6. Discuss the following statements:
If you can run one business well, you can run any business well (Richard Branson, American businessman).
You can’t run a business without taking risks (Millard Drexler, American business Executive).