2. Answer the following questions.

1. Why is Johnson & Johnson one of the world’s most successful companies?

2. What markets does it operate in?

3. What has been the company’s strategy?

4. What are the benefits of the company’s decentralized structure?

5. Speak about the history of its formation.

6. When did the company’s international expansion start?

7. What are Johnson & Johnson’s most famous products?

8. What contributed to the company’s success?

9. What kind of document is the Credo? What points does it outline?

10. Johnson & Johnson is a very socially aware business. Prove it.

11. What is the culture of the firm based on?

12. Find some additional information about the Tylenol crisis which demonstrated the genuine mission of the company.