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3. Look at the picture below. With your partner discuss the questions below to construct your own marketing campaign.

  • What product is this advertisement trying to sell?

  • Which section of society would be interested in buying this

product?

  • Where would you advertise it?

  • If you advertise the product on TV and radio, on which

channels would you show the advertisement, and at what

time?

  • If you advertise in magazines or newspapers which ones

would you choose to advertise in? Who buys them?

  • Can you think of a short caption to go with the picture?

  • Useful expressions

It’s probably… It’s probably I would advertise in/on…

It must be… I think it’s targeting… I would place an advertisement in...

It could be… It may be…

eg. SA: This advertisement is probably aimed at businessmen. Do you

agree?

SB: Yes. Therefore I would advertise on the television just before the business news

SA: I’d place an advertisement in «Business Monthly» as well.

4. Look at the advertisement below, and then discuss the following questions with your partner.

  • What do you think this is advertising?

  • Where would you find this advertisement?

  • Who is it aimed at?

  • Is it effective?

  • Can you think of a short caption to go with the picture?

5. Can you think of any other negative aspects of advertising?

You may wish to talk about the dangers of advertising the following products.

  • cigarettes

  • alcohol

  • toys

6. Discuss in pairs topics related to the theme.

  • Why has advertising become such a big industry?

  • In what ways does advertising benefit the consumer?

  • In what ways does advertising harm the consumer?

  • How powerful do you think advertising can be?

Speaking test 7 Mass Media

Part 1.

We’ll start by talking about yourselves.

  • How many hours a day do you see something on TV?

  • What TV programs do you like watching? Why?

  • Why is the Net the most popular source of getting

Information at present?

  • What age is suitable for using computers? When did you

start using a computer for the first time?

Part 2.

These two pictures show people reading newspapers. Compare and contrast these pictures, and say what is common and different between them. Why do you think the people are reading newspapers?

You will have 1 minute to think about what you are going to say.

Part 3.

Imagine you need to know the latest news. Decide which type of media you would prefer and try to choose one for getting information. Choose from:

  • television

  • the Internet

  • radio

  • newspaper

Together discuss positive and negative sides of EACH option and choose ONE.

Give your reasons.

Remember to:

discuss all the options

be polite

take an active part in the discussions:

come up with your ideas

express your opinion on each option

give good reasons

find out your friend’s attitudes and take them into account

  • invite your friend to come up with suggestions

  • come to an agreement