- •Customer Service level
- •I. Vocabulary Work
- •1. To check or build up your vocabulary on this subject, look at the words and word combinations listed on this page.
- •2A. Look at the pictures of warehouse equipment. Match the pictures (a-f) with the words (1-6).
- •2B. Choose from the words in the box and write the numbers in the correct place. The first has been done for you.
- •9. Several English words are often formed from the same root. Make new words from the root words below to complete the sentences.
- •10. A) From the sentences given below form interrogative sentences;
- •11. A) Read and translate the following text. While reading, write out the numbers you’ll come across.
- •12. Numbers
- •15. Just for fun.
- •16. Now see how quickly you can find the answer to this rather long sum. The answer is at the back of the book. (Key section)
- •17. Now think about the number 2. Read the text. How much of the language would change if Daniel found himself a third girlfriend?
- •18. Study the following phraseological units and their translation.
- •II. Reading Comprehension
- •1. Read and translate the following text. Use a dictionary if necessary. Read the text very carefully so that to grasp both the main idea and the details added.
- •III. Comprehension and Word study
- •6. Fill in the gaps with a suitable derivative from the word given in brackets.
- •8. A) Translate the following words.
- •11. Give a customer a quotation by email based on the following details.
- •15. Put the processes described in the presentation about crp in the correct order.
- •IV. Speaking Practice
- •Just for fun
- •Supplementary unit 1 Using the supply chain to increase sales
- •Vocabulary
- •2. Use the words and phrases in the box to complete the sentences.
- •5. We often use the passive form of the verb to describe a process.
- •Supplementary unit 2 The importance of good supplier relationships
- •Vocabulary
- •8. Complete these sentences using verbs from the box in the correct form.
- •9. Find two more phrases in this extract from the article which are used to make comparisons.
III. Comprehension and Word study
1. Make whole sentences joining the given parts of them.
1. |
Logistics costs are very important … |
2. |
More effective approaches in the distribution area … |
3. |
Faster – but more expensive – transportation … |
4. |
Customers don’t care how … |
5. |
Logistics is … |
6. |
Most customers would prefer … |
7. |
Most physical distribution decisions involve … |
8. |
The supplier may hope that a higher service level will attract more customers or … |
a) |
… trade-offs between costs, the customer service level, and sales. |
b) |
… may reduce the need for a costly inventory service. |
c) |
… motivate them to pay a high price. |
d) |
… have the potential to save firms. |
e) |
… very good service at a very low price. |
f) |
… to both firms and consumers. |
g) |
… a part of marketing that is “invisible” to most consumers. |
h) |
… a product was moved or stored. |
2. Choose one variant (a, b, c) to complete the sentences according to the text. There is necessary one best answer.
1. |
In countries where physical distribution systems are inefficient, __________ face shortage and inconvenient waits for the products they need. |
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a) customs |
b) consumers |
c) logisticians |
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2. |
If the service level is too __________ customers will buy elsewhere, and sales will be lost. |
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a) low |
b) high |
c) timely |
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3. |
Missing one __________ may not seem that important, but it all adds up. |
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a) sail |
b) sale |
c) trade-off |
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4. |
If you want a new computer and the computer store where you would like to buy it doesn’t have it __________ , you’re likely to buy it elsewhere. |
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a) by hand |
b) out of hand |
c) on hand |
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5. |
Customers think in terms of the physical distribution customer service level-how rapidly and __________ a firm can __________ what they – the customers – want. |
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a) distributional, require |
b) efficient, move |
c) dependably, deliver |
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6. |
This store can keep your business by guaranteeing two-day __________ of your goods. |
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a) delivery |
b) sales |
c) distribution |
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7. |
By using special __________ delivery from the factory you can trade the cost of storing a large inventory. |
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a) shortage |
b) warehouse |
c) airfreight |
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8. |
The lowest-cost approach may not be best if customers aren’t __________ . |
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a) satisfied |
b) delivered |
c) dependable. |
3. Underline the subject group and translate the given sentences.
1. |
Production and operations managers are responsible for producing the goods that business needs to sell. |
2. |
Materials requirements planning is a computerized forecasting and scheduling system used by firms involved in assembly operations. |
3. |
Consumer buying behavior is actually a complex mix of thought, decision and action. |
4. |
An American business enterprise system operates within limits set by law and government. |
5. |
A management information system combines procedures and computers to decision makers with regular, timely information. |
4. Find the word the translation of which is given at the beginning of each line.
1. |
distribution |
a) |
распределение |
b) |
доставка |
c) |
логистика |
2. |
inventory |
a) |
поставка |
b) |
техника |
c) |
товары |
3. |
trade-off |
a) |
компромисс |
b) |
сбережения |
c) |
цель |
4. |
to provide |
a) |
продавать |
b) |
покупать |
c) |
обеспечивать |
5. |
sales |
a) |
магазины |
b) |
объём продаж |
c) |
продавцы |
6. |
timely |
a) |
временно |
b) |
своевременный |
c) |
надёжно |
7. |
estra cost |
a) |
дополнительные издержки |
b) |
стоимость дополнительных услуг |
c) |
завышенная цена |
5. Find the odd word. (Mind the parts of speech, word meanings and usage).
1. |
a) |
inventory |
2. |
a) |
ultimately |
3. |
a) |
to estimate |
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b) |
goods |
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b) |
timely |
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b) |
to count |
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c) |
things |
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c) |
physically |
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c) |
to deliver |
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d) |
sales |
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d) |
mainly |
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d) |
to calculate |
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4. |
a) |
to assume |
5. |
a) |
merchandise |
6. |
a) |
logistics |
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b) |
to suppose |
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b) |
extras |
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b) |
physical distribution |
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c) |
to think |
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c) |
inventory |
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c) |
supply chain management |
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d) |
to store |
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d) |
buyers |
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d) |
channel of distribution |