- •Unit 1. Making contacts reading
- •I. Before reading the text learn the following the words.
- •Telephoning across cultures
- •II. Answer the following questions.
- •Discussion
- •I. Meeting people
- •I. Here are the words and phrases which are commonly used when we meet
- •Greetings
- •Farewells
- •Thanks and possible answers
- •First words
- •Ending the small talk
- •II. Phoning your contacts
- •II. Now make the telephone call yourself, using the words above. Try not to use the notes.
- •III. It is not always possible to follow your original plans. You, or your contact, may want to change an appointment. Study the expressions below.
- •Role-play the following telephone situation.
- •III. The telephone
- •I. This datafile gives you many of the terms and phrases commonly used in making telephone calls.
- •II. After studying the text and the datafile above, decide if the information below is true or false.
- •III. Insert the missing word.
- •IV. Choose the best answer for the phrase:
- •IV. Using the words and expressions you have studied try to explain the system of telephone dialing in our country. Unit 2. Business travel reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart
- •Travellers’ tales
- •II. Answer the following questions.
- •III. You have just had one of the terrible experience described in the text. Tell your partner about it. Use your imagination to add more detail. Discussion
- •I. Calling the travel agency.
- •I. Read the dialogue and the text below and remember the words and expressions in bold type.
- •I. You are in London and you want to buy a ticket for Glasgow. Complete the dialogue.
- •Role-play the following situation.
- •II. On the plane.
- •III. At the airport.
- •I. Learn the words you may need for your flight.
- •II. Read the following dialogue. Work in pairs.
- •III. Complete the dialogue using the words you have studied.
- •IV. Use have to and some of the terms from exercise I to complete the following sentences.
- •V. Here are the phrases and questions which you may be asked when you have to pass through the Customs.
- •VI. Complete the dialogue. Work in pairs.
- •VII. Now, it’s your turn to go through the Customs. Make the dialogue. Unit 3. Meetings. Negotiations. Deals. Reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •II. Answer the following questions.
- •IV. Read and translate the dialogue “Structure and functions of a bank”
- •Discussion meetings. Negotiations. Deals
- •Arranging a meeting
- •Getting a meeting under way
- •III. Negotiations
- •I. Dr. Smith is holding a two-day seminar on negotiating techniques. At the end of the first morning he gives the group his ten rules for negotiating. Here they are.
- •II. Read Dr. Smith’s rules and then look at the remarks in list a. These remarks are not good for negotiating. Instead, use phrase from list b.
- •V. Complete the questionnaire to find out if you are a good negotiator?
- •IV. Deals
- •I. The words below show some of the most common uses of the word deal.
- •II. Complete these sentences using each of the phrases above in the appropriate form.
- •Unit 4. Company structure reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •Company structure
- •II. Answer the following questions.
- •Discussion the inner structure of a company
- •Unit 5. Marketing giving a presentation reading
- •Marketing
- •II. Answer the following questions.
- •III. Sort out the most important information from the text and retell it. Discussion giving a presentation
- •III. Read Mr. Lopez presentation.
- •IV. Below are some notes made by one of the colleagues of Mr. Lopez , some of them should be corrected. Write true or false against each statement.
- •V. Before reading the text, discuss these questions. Then read the text.
- •Zumo – creating a global brand.
- •Unit 6. Advertising reading
- •Before reading the text learn the following words.
- •Advertising
- •II: Sort out the most important information from the text and retell it.
- •Read the text about controversial advertising. Do you think the vw campaign was successful? sacrilege
- •Read the text in more detail and choose the best answer.
- •V. Find words or expressions in the text which correspond to the following definitions.
- •Discussion
- •Focus Advertising
- •Writing
- •Unit 7. Money reading
- •I. Before reading the text learn the following words.
- •The dollar
- •The pound
- •II. Answer the following questions:
- •Discussion
- •You and your money
- •I. Do the quiz individually. Then compare answers with a partner.
- •II. Translate the following phrases:
- •III. In your opinion, which of the following give the best return on your money? Which are very risky? Which are less risky?
- •I. Work in three groups. Each group reads a different text: either The South Sea Bubble or Tulipomania or The Wall Street Crash. Make notes on the key points. The south sea bubble
- •Tulipomania
- •The wall street crash
- •II. Form new groups of three people, each of whom has read a different text. Exchange information and complete the chart below.
- •III. Discuss these questions.
- •IV. Work in groups. Find words or phrases in the texts which are similar in meaning to the definitions below. The first group to finish is the winner.
- •Angel investment
- •Writing
- •Unit 8. Employment reading
- •I. Before reading the text learn the following words.
- •How to select the best candidates - and avoid the worst
- •II. Answer the following questions.
- •III. In another part of the article (not included here), the writer suggests that selectors should look for three qualities:
- •Discussion
- •Job interview. Dialogue
- •I. Read and translate the dialogue:
- •II. In pairs, make conversations using the prompts below.
- •Read the two case studies on the opposite page and answer these questions.
- •II. Discuss these questions.
- •III. Match the adjectives in column a to the nouns in column b. Make six word partnerships.
- •IV. Now complete these sentences with word partnerships from the list.
- •Read the opening descriptions of the three people’s jobs. What do you think these expressions mean?
- •Read the text. All the people answer the same six questions. What do you think the questions were?
- •Which of these adjectives do you think describes each person best?
- •Writing
- •II. Write your own letter of application in reply to the following advertisement:
- •Unit 9. Cultures in business reading
- •I. Before reading the text learn the following words.
- •The impact of culture on business
- •I. Which do you think of the three statements (a, b, or c) given below the extract offers the most accurate summary.
- •II. Read the text again. Identify the following:
- •Ian Hamilton Fazey examines a ten-point guide to doing export business in Japan.
- •Discussion
- •Visitors from china
- •Writing
- •Unit 10. Business correspondence reading
- •I. Before reading the text learn the following words.
- •Letters (formal, informal, transactional)
- •Differences between British and American Letters
- •Discussion
- •Read the extracts and discuss the questions:
- •II. Put an f for formal and an I for informal language. Give reasons.
- •III. Read the two models and find out which model:
- •IV. Match these phrases with the types of letters. Give more opening phrases and endings for each type of letter.
- •VI. Read the following questions and identify the type and style of each letter. Then write any two of them. Write your answer in the appropriate style, using 120-180 words. Do not include addresses.
- •Writing
- •II. Read the instructions below and write a reply including all the information given.
- •Additional information the layout of letters
- •Additional reading the scope of economics
- •How to study economics?
- •Employment
- •Minimum wage
- •Types of inflation
- •Competition
- •Money illusion
- •Money supply
- •Fiscal policy
- •Foreign direct investment
- •Free trade
- •Globalisation
- •Taxation
- •An advertisement for the new ford puma
- •Eye contact
- •Letters and documents
- •Contents
-
Which of these adjectives do you think describes each person best?
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Part IV
Task
You are directors of Slim Gyms. Study the file cards on the four short-listed candidates. Hold a meeting to discuss the strengths and weaknesses of each person. Try to agree on who seems to be the best candidate the job.
Background
SLIM GYMS owns and operates six health and fitness clubs in Manhattan, New York. The clubs aim to appeal to people of all ages and income groups.
All the clubs have a large gymnasium, with the latest equipment, an aerobics studio, a solarium, a swimming pool, sun decks, a cafe, bar and clubroom. There are always several fitness instructors on hand to advise people and provide them with personalised fitness programmes. A wide range of aerobic and relaxation classes run throughout the day and during the evening. The clubs try to create a friendly atmosphere, organising numerous social activities to bring members together. Three of the clubs are located in areas where large numbers of Spanish, Chinese and Italians live. Slim Gyms recently advertised for a General Manager.
SLIM GYMS General Manager Required for our chain of Health and Leisure Clubs • Salary negotiable • Excellent benefits package
Apply to: 88 Harvey Place 11—С New York NY 10003-1324
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THE JOB • Developing a customer-oriented culture in the organisation in the clubs • Increasing the revenue and profits of the six clubs in Manhattan • Exploiting new business opportunities • Liaising with and motivating our team of managers and their staff Contributing to marketing plans and strategies THE PERSON • Dynamic, enthusiastic, flexible • A strong interest in health and fitness • A good track record in previous jobs •The ability to work with people from different cultural backgrounds • Outstanding communication skills • A flair for new ideas and sound organisational skills |
NAME: Isabella Rosetti Age: 35 MARITAL STATUS: Single: EDUCATION: Princeton University - Master's degree in Business Administration (MBA) EXPERIENCE: Advertising agency for the last eight years. Important position liaising with clients and managing a team of 10 people. Previously worked as Sales Manager in a department store (Chinatown area). OUTSTANDING ACHIEVEMENT: Got a contract with a major advertiser. SKILLS: Fluent Italian, judo expert, paints. PERSONALITY/APPEARANCE: Well dressed and self-confident. Says she is usually successful when she wants to be.Thinks women are better managers than men: They listen more and use their intuition to solve problems' COMMENTS: Positive reference, but employer suggested she sometimes took days off work with no good reason. Several good ideas for increasing revenue, e.g. by setting up beauty centres in our clubs. Didn't mention the cost of doing this! Above average score on our aptitude test. HANDWRITING SAMPLE: I am currently working for… |
NAME: Michael Bolen Age: 36 MARITAL STATUS: Married, with three children EDUCATION: Columbia University - Master's degree in . Business Administration (MBA) EXPERIENCE: Four years with international sports goods manufacturer - Marketing Director Previous experience with a variety of firms (sales, administration). Wants to work for a smaller organisation. OUTSTANDING ACHIEVEMENT: Successful product launch in previous job. SKILLS: Numerate and good with computers. Only a few words of Spanish. PERSONALITY/APPEARANCE: Forceful, determined, with strong views. Likes to 'keep his distance' from people until he knows them well. According to the letter of reference,'Some women find him too assertive and cold.' COMMENTS: Unhappy in present position. He has often changed jobs. Aptitude test - average score. HANDWRITING SAMPLE: I am looking for a new challenge… |
NAME: Bob Wills Age: 40 MARITAL STATUS: Single EDUCATION: Park High School EXPERIENCE:Twenty years in US army - Physical Fitness Instructor. Travelled all over the world. Left army three years ago. Has taken courses in marketing, management and computing. Over the last two years has run a fitness centre in Lower Manhattan very successfully. OUTSTANDING ACHIEVEMENT: Two decorations for bravery. SKILLS: Speaks Spanish fluently (his girlfriend is Puerto Rican). Is a successful disc jockey in a downtown club. PERSONALITY/APPEARANCE: Correctly dressed in a dark suit, but has tattoos. Sociable, with a lot of friends. Enjoys parties and dancing. COMMENTS: Believes you should always stick to the rules.Values honesty and reliability. Can be quick-tempered if people are not doing their best. Very enthusiastic with many good ideas. High score on aptitude test. HANDWRITING SAMPLE: I am writing to apply for the post of ... |
NAME: Stephanie Grant Age: 30 MARITAL STATUS: married, no children EDUCATION: New York University - BSc in Business Administration EXPERIENCE: Former swimming champion. Competed at Olympic Games. For last six years, highly successful presenter (children and sports programmes). OUTSTANDING ACHIEVEMENT: Voted Top Sports Personality on a cable TV channel four years ago. SKILLS: Exceptional sportswoman. PERSONALITY/APPEARANCE: Beautiful, clever and successful. Good sense of humour On television, handles people well. Presents an image of a caring, sympathetic person. COMMENTS:'She'll do anything to get what she wants,' wrote one journalist. At 24, she gave up competitive swimming, following rumours of drug-taking. Aptitude test - above average. HANDWRITING SAMPLE: I would love the opportunity to contribute to your…
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