- •Unit 1. Making contacts reading
- •I. Before reading the text learn the following the words.
- •Telephoning across cultures
- •II. Answer the following questions.
- •Discussion
- •I. Meeting people
- •I. Here are the words and phrases which are commonly used when we meet
- •Greetings
- •Farewells
- •Thanks and possible answers
- •First words
- •Ending the small talk
- •II. Phoning your contacts
- •II. Now make the telephone call yourself, using the words above. Try not to use the notes.
- •III. It is not always possible to follow your original plans. You, or your contact, may want to change an appointment. Study the expressions below.
- •Role-play the following telephone situation.
- •III. The telephone
- •I. This datafile gives you many of the terms and phrases commonly used in making telephone calls.
- •II. After studying the text and the datafile above, decide if the information below is true or false.
- •III. Insert the missing word.
- •IV. Choose the best answer for the phrase:
- •IV. Using the words and expressions you have studied try to explain the system of telephone dialing in our country. Unit 2. Business travel reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart
- •Travellers’ tales
- •II. Answer the following questions.
- •III. You have just had one of the terrible experience described in the text. Tell your partner about it. Use your imagination to add more detail. Discussion
- •I. Calling the travel agency.
- •I. Read the dialogue and the text below and remember the words and expressions in bold type.
- •I. You are in London and you want to buy a ticket for Glasgow. Complete the dialogue.
- •Role-play the following situation.
- •II. On the plane.
- •III. At the airport.
- •I. Learn the words you may need for your flight.
- •II. Read the following dialogue. Work in pairs.
- •III. Complete the dialogue using the words you have studied.
- •IV. Use have to and some of the terms from exercise I to complete the following sentences.
- •V. Here are the phrases and questions which you may be asked when you have to pass through the Customs.
- •VI. Complete the dialogue. Work in pairs.
- •VII. Now, it’s your turn to go through the Customs. Make the dialogue. Unit 3. Meetings. Negotiations. Deals. Reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •II. Answer the following questions.
- •IV. Read and translate the dialogue “Structure and functions of a bank”
- •Discussion meetings. Negotiations. Deals
- •Arranging a meeting
- •Getting a meeting under way
- •III. Negotiations
- •I. Dr. Smith is holding a two-day seminar on negotiating techniques. At the end of the first morning he gives the group his ten rules for negotiating. Here they are.
- •II. Read Dr. Smith’s rules and then look at the remarks in list a. These remarks are not good for negotiating. Instead, use phrase from list b.
- •V. Complete the questionnaire to find out if you are a good negotiator?
- •IV. Deals
- •I. The words below show some of the most common uses of the word deal.
- •II. Complete these sentences using each of the phrases above in the appropriate form.
- •Unit 4. Company structure reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •Company structure
- •II. Answer the following questions.
- •Discussion the inner structure of a company
- •Unit 5. Marketing giving a presentation reading
- •Marketing
- •II. Answer the following questions.
- •III. Sort out the most important information from the text and retell it. Discussion giving a presentation
- •III. Read Mr. Lopez presentation.
- •IV. Below are some notes made by one of the colleagues of Mr. Lopez , some of them should be corrected. Write true or false against each statement.
- •V. Before reading the text, discuss these questions. Then read the text.
- •Zumo – creating a global brand.
- •Unit 6. Advertising reading
- •Before reading the text learn the following words.
- •Advertising
- •II: Sort out the most important information from the text and retell it.
- •Read the text about controversial advertising. Do you think the vw campaign was successful? sacrilege
- •Read the text in more detail and choose the best answer.
- •V. Find words or expressions in the text which correspond to the following definitions.
- •Discussion
- •Focus Advertising
- •Writing
- •Unit 7. Money reading
- •I. Before reading the text learn the following words.
- •The dollar
- •The pound
- •II. Answer the following questions:
- •Discussion
- •You and your money
- •I. Do the quiz individually. Then compare answers with a partner.
- •II. Translate the following phrases:
- •III. In your opinion, which of the following give the best return on your money? Which are very risky? Which are less risky?
- •I. Work in three groups. Each group reads a different text: either The South Sea Bubble or Tulipomania or The Wall Street Crash. Make notes on the key points. The south sea bubble
- •Tulipomania
- •The wall street crash
- •II. Form new groups of three people, each of whom has read a different text. Exchange information and complete the chart below.
- •III. Discuss these questions.
- •IV. Work in groups. Find words or phrases in the texts which are similar in meaning to the definitions below. The first group to finish is the winner.
- •Angel investment
- •Writing
- •Unit 8. Employment reading
- •I. Before reading the text learn the following words.
- •How to select the best candidates - and avoid the worst
- •II. Answer the following questions.
- •III. In another part of the article (not included here), the writer suggests that selectors should look for three qualities:
- •Discussion
- •Job interview. Dialogue
- •I. Read and translate the dialogue:
- •II. In pairs, make conversations using the prompts below.
- •Read the two case studies on the opposite page and answer these questions.
- •II. Discuss these questions.
- •III. Match the adjectives in column a to the nouns in column b. Make six word partnerships.
- •IV. Now complete these sentences with word partnerships from the list.
- •Read the opening descriptions of the three people’s jobs. What do you think these expressions mean?
- •Read the text. All the people answer the same six questions. What do you think the questions were?
- •Which of these adjectives do you think describes each person best?
- •Writing
- •II. Write your own letter of application in reply to the following advertisement:
- •Unit 9. Cultures in business reading
- •I. Before reading the text learn the following words.
- •The impact of culture on business
- •I. Which do you think of the three statements (a, b, or c) given below the extract offers the most accurate summary.
- •II. Read the text again. Identify the following:
- •Ian Hamilton Fazey examines a ten-point guide to doing export business in Japan.
- •Discussion
- •Visitors from china
- •Writing
- •Unit 10. Business correspondence reading
- •I. Before reading the text learn the following words.
- •Letters (formal, informal, transactional)
- •Differences between British and American Letters
- •Discussion
- •Read the extracts and discuss the questions:
- •II. Put an f for formal and an I for informal language. Give reasons.
- •III. Read the two models and find out which model:
- •IV. Match these phrases with the types of letters. Give more opening phrases and endings for each type of letter.
- •VI. Read the following questions and identify the type and style of each letter. Then write any two of them. Write your answer in the appropriate style, using 120-180 words. Do not include addresses.
- •Writing
- •II. Read the instructions below and write a reply including all the information given.
- •Additional information the layout of letters
- •Additional reading the scope of economics
- •How to study economics?
- •Employment
- •Minimum wage
- •Types of inflation
- •Competition
- •Money illusion
- •Money supply
- •Fiscal policy
- •Foreign direct investment
- •Free trade
- •Globalisation
- •Taxation
- •An advertisement for the new ford puma
- •Eye contact
- •Letters and documents
- •Contents
II. Form new groups of three people, each of whom has read a different text. Exchange information and complete the chart below.
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Where did it happen?
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South Sea Bubble |
Tulipomania |
Wall Street Crash
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When did it happen? |
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Who was involved? |
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What happened? |
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Why did it happen? |
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What were the consequences?
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III. Discuss these questions.
What are the similarities and differences in the three speculations?
What do you think people will speculate in during the next 20 years?
IV. Work in groups. Find words or phrases in the texts which are similar in meaning to the definitions below. The first group to finish is the winner.
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South Sea Bubble
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Tulipomania |
Wall Street Crash |
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a very large amount of money set up sudden increase in buying and selling to accept responsibility for go up very fast in the end remained stable |
great increase in buying and selling, usually of shares land and buildings flowed quickly copied ended suddenly offered to a lender when you borrow money unable to pay their debts |
a powerful business person controlling large companies went up very fast a charge for a short period became very active highest point sold at too high a price selling all of their shares |
Part III
Angel investment
Background
Angel Investments plc (AI) is based in Warsaw, Poland. It provides finance for start-up or young companies which need capital to develop their businesses. AI is run by a group of extremely rich people of various nationalities who made their fortunes in the computer and financial services industries. They enjoy the excitement of working with start-ups and small companies, and believe that Central and Eastern Europe offers outstanding opportunities for investment. They are willing to take risks and back projects which seem unusual or extraordinary. However they also expect to make money, usually by taking a stake in the business or a share of the profits.
A team of AI investors is currently considering several proposals. After hearing presentations from individuals and companies, AI will decide which projects it will invest in, and how much money it will give to each one. They have £5.5 million to invest in the projects.
Task
You are either:
an AI investor; or
an entrepreneur who needs finance for a new project.
Briefing notes:
AI Investors
Before the meeting
1 Study the proposals that the entrepreneurs have chosen and discuss which appeal to you most. Consider which are the most risky and which have the greatest potential profits.
2 Prepare questions which you wish to ask each person/company
1 Listen to the presentation of each person/company. Ask questions to help you decide which projects to invest in.
2 Discuss the projects. Decide which to invest in, and how much money you will give to each.
Remember: You have a maximum limit of £5.5 million to invest, but can invest less.
Entrepreneurs
Before the meeting
Choose one of the proposals or present your own idea for a product or service.
1 Prepare a presentation of your product/service. Use the Key Points as a guide for structuring the presentation.
2 Your aim will be to persuade AI to give you the money you need. Try to predict what questions they will ask you.
During the meeting
1 Give your presentation and answer the AI team’s questions.
2 While waiting to hear AI’s decision concerning your request for finance, discuss these questions:
a) Was your presentation effective?
b) Do you think you will be successful?
c) How well did you answer their questions?
d) What problems did you have, if any?
Key points for product presentation
1. The Business
A description of the business -What does it do? Who is it for?
Brief details about the team (age, education, experience, etc.).
2. The Product or Service
A brief description - including artwork, if possible.
What are the advantages of the product or service? What need does it fill?
What are its unique features?
3. Marketing
Who are the existing or target customers?
Who are the competitors or possible future competitors?
What are the competing products, if any?
What about pricing policy?
How will the product or service be launched and promoted?
What are the selling and distribution methods?
4. Finance
How much finance is required and for what purposes?
Proposals
New magazine
You need to finance the first edition and launch of a new magazine. Amount required: £2.5 million, to finance production, editorial, office administration, distribution costs and promotion.
Flotation tank centres
At these centres, stressed business people can float in tanks and forget about their problems. Other services will include advice about diet and skin care, a solarium, and sunbeds, etc. Amount required: £2 million, to finance premises, equipment, staff and promotion.
High-tech products
Your company is developing two products. The PX15 prevents people from using mobile phones in enclosed spaces, for example in restaurants or trains. Sweep-Safe is a device for clearing mines. It can also find other objects buried underground. Amount required: £3.5 million, to finance research and development, production and marketing.
New sport league
You have a background in sport and public relations. You want to set up a league for a sport which at present is not well-known, but could become very popular Amount required: £2.5 million to finance administration and promotion, endorsements of the league by famous sports people, travel and legal costs.
Your own idea for a product or service
You have an idea for a product or service. You have not yet written a business plan, but the AI teams are willing to listen to your presentation. Amount required: At least £3 million, to finance development, production, personnel, launch and marketing costs.
Airships
Your company wants to manufacture airships to advertise companies' products and to entertain potential customers, etc. Amount required: £5 million, to finance research and development costs, production, and marketing.