- •Unit 1. Making contacts reading
- •I. Before reading the text learn the following the words.
- •Telephoning across cultures
- •II. Answer the following questions.
- •Discussion
- •I. Meeting people
- •I. Here are the words and phrases which are commonly used when we meet
- •Greetings
- •Farewells
- •Thanks and possible answers
- •First words
- •Ending the small talk
- •II. Phoning your contacts
- •II. Now make the telephone call yourself, using the words above. Try not to use the notes.
- •III. It is not always possible to follow your original plans. You, or your contact, may want to change an appointment. Study the expressions below.
- •Role-play the following telephone situation.
- •III. The telephone
- •I. This datafile gives you many of the terms and phrases commonly used in making telephone calls.
- •II. After studying the text and the datafile above, decide if the information below is true or false.
- •III. Insert the missing word.
- •IV. Choose the best answer for the phrase:
- •IV. Using the words and expressions you have studied try to explain the system of telephone dialing in our country. Unit 2. Business travel reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart
- •Travellers’ tales
- •II. Answer the following questions.
- •III. You have just had one of the terrible experience described in the text. Tell your partner about it. Use your imagination to add more detail. Discussion
- •I. Calling the travel agency.
- •I. Read the dialogue and the text below and remember the words and expressions in bold type.
- •I. You are in London and you want to buy a ticket for Glasgow. Complete the dialogue.
- •Role-play the following situation.
- •II. On the plane.
- •III. At the airport.
- •I. Learn the words you may need for your flight.
- •II. Read the following dialogue. Work in pairs.
- •III. Complete the dialogue using the words you have studied.
- •IV. Use have to and some of the terms from exercise I to complete the following sentences.
- •V. Here are the phrases and questions which you may be asked when you have to pass through the Customs.
- •VI. Complete the dialogue. Work in pairs.
- •VII. Now, it’s your turn to go through the Customs. Make the dialogue. Unit 3. Meetings. Negotiations. Deals. Reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •II. Answer the following questions.
- •IV. Read and translate the dialogue “Structure and functions of a bank”
- •Discussion meetings. Negotiations. Deals
- •Arranging a meeting
- •Getting a meeting under way
- •III. Negotiations
- •I. Dr. Smith is holding a two-day seminar on negotiating techniques. At the end of the first morning he gives the group his ten rules for negotiating. Here they are.
- •II. Read Dr. Smith’s rules and then look at the remarks in list a. These remarks are not good for negotiating. Instead, use phrase from list b.
- •V. Complete the questionnaire to find out if you are a good negotiator?
- •IV. Deals
- •I. The words below show some of the most common uses of the word deal.
- •II. Complete these sentences using each of the phrases above in the appropriate form.
- •Unit 4. Company structure reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •Company structure
- •II. Answer the following questions.
- •Discussion the inner structure of a company
- •Unit 5. Marketing giving a presentation reading
- •Marketing
- •II. Answer the following questions.
- •III. Sort out the most important information from the text and retell it. Discussion giving a presentation
- •III. Read Mr. Lopez presentation.
- •IV. Below are some notes made by one of the colleagues of Mr. Lopez , some of them should be corrected. Write true or false against each statement.
- •V. Before reading the text, discuss these questions. Then read the text.
- •Zumo – creating a global brand.
- •Unit 6. Advertising reading
- •Before reading the text learn the following words.
- •Advertising
- •II: Sort out the most important information from the text and retell it.
- •Read the text about controversial advertising. Do you think the vw campaign was successful? sacrilege
- •Read the text in more detail and choose the best answer.
- •V. Find words or expressions in the text which correspond to the following definitions.
- •Discussion
- •Focus Advertising
- •Writing
- •Unit 7. Money reading
- •I. Before reading the text learn the following words.
- •The dollar
- •The pound
- •II. Answer the following questions:
- •Discussion
- •You and your money
- •I. Do the quiz individually. Then compare answers with a partner.
- •II. Translate the following phrases:
- •III. In your opinion, which of the following give the best return on your money? Which are very risky? Which are less risky?
- •I. Work in three groups. Each group reads a different text: either The South Sea Bubble or Tulipomania or The Wall Street Crash. Make notes on the key points. The south sea bubble
- •Tulipomania
- •The wall street crash
- •II. Form new groups of three people, each of whom has read a different text. Exchange information and complete the chart below.
- •III. Discuss these questions.
- •IV. Work in groups. Find words or phrases in the texts which are similar in meaning to the definitions below. The first group to finish is the winner.
- •Angel investment
- •Writing
- •Unit 8. Employment reading
- •I. Before reading the text learn the following words.
- •How to select the best candidates - and avoid the worst
- •II. Answer the following questions.
- •III. In another part of the article (not included here), the writer suggests that selectors should look for three qualities:
- •Discussion
- •Job interview. Dialogue
- •I. Read and translate the dialogue:
- •II. In pairs, make conversations using the prompts below.
- •Read the two case studies on the opposite page and answer these questions.
- •II. Discuss these questions.
- •III. Match the adjectives in column a to the nouns in column b. Make six word partnerships.
- •IV. Now complete these sentences with word partnerships from the list.
- •Read the opening descriptions of the three people’s jobs. What do you think these expressions mean?
- •Read the text. All the people answer the same six questions. What do you think the questions were?
- •Which of these adjectives do you think describes each person best?
- •Writing
- •II. Write your own letter of application in reply to the following advertisement:
- •Unit 9. Cultures in business reading
- •I. Before reading the text learn the following words.
- •The impact of culture on business
- •I. Which do you think of the three statements (a, b, or c) given below the extract offers the most accurate summary.
- •II. Read the text again. Identify the following:
- •Ian Hamilton Fazey examines a ten-point guide to doing export business in Japan.
- •Discussion
- •Visitors from china
- •Writing
- •Unit 10. Business correspondence reading
- •I. Before reading the text learn the following words.
- •Letters (formal, informal, transactional)
- •Differences between British and American Letters
- •Discussion
- •Read the extracts and discuss the questions:
- •II. Put an f for formal and an I for informal language. Give reasons.
- •III. Read the two models and find out which model:
- •IV. Match these phrases with the types of letters. Give more opening phrases and endings for each type of letter.
- •VI. Read the following questions and identify the type and style of each letter. Then write any two of them. Write your answer in the appropriate style, using 120-180 words. Do not include addresses.
- •Writing
- •II. Read the instructions below and write a reply including all the information given.
- •Additional information the layout of letters
- •Additional reading the scope of economics
- •How to study economics?
- •Employment
- •Minimum wage
- •Types of inflation
- •Competition
- •Money illusion
- •Money supply
- •Fiscal policy
- •Foreign direct investment
- •Free trade
- •Globalisation
- •Taxation
- •An advertisement for the new ford puma
- •Eye contact
- •Letters and documents
- •Contents
-
Read the opening descriptions of the three people’s jobs. What do you think these expressions mean?
private eye insurance claims |
taking her life in her hands like gold dust tempers can fire |
a strapping 6ft 9in |
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Read the text. All the people answer the same six questions. What do you think the questions were?
The people
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Job: private investigator Name: Clive Brown, 44 Qualifications: police training plus common sense HOME LIFE: married with two children SALARY: over £35,000 a year Being a private eye in real life isn't nearly as exciting as it is in detective stories. Clive Brown is on call day and night, investigating large insurance claims, dishonest employees, and unfaithful husbands and wives. |
JOB: traffic warden NAME: Linda Jackson, 35 QUALIFICATIONS: on-the-job training HOME LIFE: single SALARY: £16,000 a year
For the past 13 years, traffic warden Linda Jackson has been taking her life in her hands. In the few square miles of city streets where 5ft 4in Linda has her beat, parking spaces are like gold dust and tempers can flare.
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JOB: nightclub bouncer (official title‘Persuader') Name: Jim Allen, 42 QUALIFICATIONS: none, but all the right physical attributes HOME LIFE: married, no kids SALARY: £65 a night Bouncer Jim, a strapping 6ft 9in, has been standing on the door of the Black Cat nightclub in Leeds for the last 20 years making sure that trouble stays out and only the right kind of people get in.
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The question |
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? |
I became a private eye because I was unemployed and had a family to support. I used to be a policeman so this was an obvious business. |
Basically for security. The company I worked for was making redundancies. Traffic wardens' money was good and so were the promotion prospects. |
I wanted work where I could meet people as I do enjoy it very much. Obviously, I'm also pretty strong physically, being an ex-professional boxer and wrestler. |
? |
I might not admit I'm a private investigator, but there are plenty of ways to 'disguise' what I do, such as calling myself a 'security consultant'.
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If I'm meeting someone for the first time I might say I work for the Civil Service. Then if they ask further I tell them because I'm quite proud of my job. |
Well, I don't like to be too obvious at the club, but I'd never lie about my job. I'm not out to give people any trouble. |
? |
Oh, you bet! You come across a lot of rather unpleasant characters. Someone who's been battering his wife, for example, isn't going to think twice before he starts battering me! |
I was very nearly attacked once, when I had to call the police to help me deal with a man who got extremely nasty. He was arrested -and he got a ticket from me as well! |
Some people get a bit upset at the door and won't be told to go quietly. But I never use violence myself. If anyone starts a fight, I always call the police. |
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Not that I can think of, but, in fact, if I'm doing my job properly I shouldn't have much contact with the people I'm investigating. They shouldn't even be aware I'm interested in them! |
Quite often I come up against people with a problem - someone ill at home, for example, and they have to get to the chemist. But I'd never stand there and argue or reduce them to tears. I just help as best I can. |
No! To be a bouncer, you need to understand people and to know about life. I think I'm very tactful. If I made the customers cry I might as well be working on a building site. |
? |
Just every now and then, when a client's cheque bounces. That really brings the tears to my eyes! But, seriously, I try not to get emotionally involved in my job; otherwise I wouldn't be able to do it. |
Some of the horrible things people say have upset me, but I wouldn't give them the satisfaction of crying. Anyway I'd look pretty stupid in a uniform sobbing on the street.
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Do what?
|
? |
I'd like to say the satisfaction of helping my fellow men and women, but to be honest the thing I really like best about it is the money it brings me. |
Meeting people - I'm a real chatterbox and love talking. I used to be shy, but the job soon changed that!
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The people, without a doubt! I can mix with the crowd for most of the time so it's a nice social job. |