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Quality management in hotel industry. Importance of investment in quality

What is the quality of a product? It is the customer’s assessment of its attributes. It is an individual and public expectations. Quality is the set of features and characteristics of a product or service that bears its ability to satisfy certain needs. Over the past few decades, there has been increasing attention on quality in terms of such features as appearance, reliability, durability, serviceability, and so on.

Delivering good quality is important to any business including the hotel industry. Defining quality of hotel industry isn’t always a simple thing to do, but it is all about meeting customer expectations in the best possible ways.

Customers place great trust in the ability if their favorite companies to address their requirements. That’s why the main job of Hilton Hotels managers is to make sure that customer’s requirements are very clearly understood and to ensure that they are able to address guest’s needs easily and efficiently.

Hilton Hotels managers measure the quality of their performance in three specific ways. Every year they contact thousands of quests to understand how satisfied they are with all the important areas of their business. Then they contact all of their team members to understand how satisfied they are with the experience of working for Hilton, their career development and so on. And finally they look at how efficiently and consistently they deliver operational standards.

Moreover, delivering good quality is impossible without investment into it. Hilton Hotels invest into good people, good training, efficient practice and processes and into other important things. And the result of such investment is customer’s satisfaction, which brings the company healthy revenues, and even healthier profits, and a stable position in the market.

In conclusion it is important to say that investment in quality is very affordable, but in fact it is absolutely essential. Therefore, investments in improving the quality are very important for many organizations.