- •Contents
- •Introduction Введение
- •Part I unit I
- •Lesson 1
- •Pre-text Exercises
- •Foreign Languages in the Life of an Educated Person.
- •Communicating across cultures
- •What Makes a Multicultural Person?
- •Introduction
- •Lesson 2
- •Pre-text exercises.
- •Mr. Lebedev's Day.
- •1. Can I Take a Message?
- •2. I Received Your Message
- •3. You've Got the Wrong Number
- •4. Hold On, Please!
- •5. That Really You?
- •6. I'd Like to Book a Trunk-Call
- •Lesson 3
- •Pre-text Exercises
- •At the Airport
- •At the Customs House
- •Lesson 4
- •Pre-text Exercises
- •Travelling by Air
- •1. The Plane Is Taking Off
- •2. On the Plane
- •3. The Plane Is Landing
- •4. The First Steps On Land
- •A Letter Home
- •Lesson 5
- •Pre-text Exercises
- •Hotel "Astoria"
- •1. At the reception desk
- •2. Which Hotel to Stay At
- •3. I'd Like a Single Room
- •4. Have You Filled In the Arrival Card?
- •5. Unfortunately We Are Full
- •6. How Long Will You Stay?
- •A Business Letter
- •A Reply
- •Lesson 6
- •Pre-text Exercises
- •2. The Soup Was Stone Cold!
- •3. There's Nothing Like Roast Saddle of Mutton.
- •4. Waiter, My Bill, Please.
- •5. I'd Rather Add a Piece of Cake.
- •6. We've Had a Good Meal, Haven't We?
- •Lesson 7
- •Pre-text Exercises
- •Shops and Shopping in London
- •Information Inquiry (Enquiry)
- •Lesson 8
- •Pre-text Exercises
- •Getting about London.
- •Excuse me, could you tell me ... How to get to ...
- •Which is the shortest way to ...?
- •1. Asking the Way
- •2. Am I on the Right Road for the British Museum?
- •An offer.
- •Lesson 9 Revision (1-8)
- •Hotel 1
- •Hotel 2
- •Hb: Oh, I see. And where is the hotel?
- •Hotel 3
- •Unit II
- •Lesson 10
- •Pre-text Exercises
- •Time is money
- •Explaining the Company Structure.
- •Who Is Who in the Company
- •Hill's Industrials. Managing Director
- •Memorandum
- •Model №1.
- •Model №2.
- •Lesson 11
- •Pre-text Exercises
- •London and Finance
- •1. Business Talks
- •2. Business Meeting
- •Заказ. (Order. Acknowledgement)
- •Lesson 12
- •Pre-text Exercises
- •Various Services of Banks
- •1. Opening an Account
- •2. Changing Money Over the Counter
- •Opening an Account
- •Lesson 13
- •Pre-text Exercises
- •1. Types of Businesses in the u.K.
- •2. Incorporation
- •3. Forms of Businesses in the u.S.A.
- •Discussing Foundation Documents
- •Рекламное письмо
- •Lesson 14
- •Pre-text Exercises
- •Contract as a document
- •Discussing a Contract.
- •Lesson 15
- •Pre-text Exercises
- •Fairs and Exhibitions
- •At the Exhibition
- •A Visit to the Plant
- •Claims and Adjustments
- •Ответ на претензию
- •Lesson 16
- •Pre-text Exercises
- •Marketing Management
- •Fax Message
- •Lesson 17 Revision (Lessons 1-16)
- •Part II
- •Cultural Differences in Body Language
- •Text 3 At McDonald’s
- •Text 4 Marketing
- •Text 5 What is a Manager?
- •Text 6 World Exhibitions
- •Text 7 Claims
- •Text 8 Discussing the Guarantee Period
- •Text 9 Contract (Time of Delivery, Payment)
- •Text 10 Talking Business a
- •2. Read the following letters:
- •1. Enquiries
- •2. Offers
- •3.Let's Laugh a Little
- •Appendix (приложение)
- •1. Упоминание о положении на рынке
- •2. Цена и условия платежа
- •3. Сообщение о выполнении контракта
- •4. Продление сроков поставки
- •Сокращения в телексах, телеграммах и письмах
- •Bibliography
Lesson 15
Reading Practice:Fairs and Exhibitions.
Speaking Practice: At the Exhibition.
Writing Practice: Claims and Adjustments.
Pre-text Exercises
I. Pay attention to the following words and word combinations and make up your own sentences with them:
an exhibition – выставка
a fair – ярмарка
to hold in – проводить
to take part – принимать участие
the scope of smth. – масштаб чего-то
the purchase – покупка
goods – товары
a participant – участник
to advertise – рекламировать
the sale – продажа
an achievement – достижение
to be crowded – быть заполненным
to pay the way for smth. – прокладывать путь чему-то
an eye-opening experience – убедиться воочию
to negotiate – устраивать, вести дело
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Reading Practice |
I. Read the text and be ready to discuss it.
Fairs and Exhibitions
A
Every year a lot of international, national and specialized exhibitions and fairs are held in different countries of the world. The number of countries and companies who take part in them is growing from year to year and the scope of fairs and exhibitions is becoming larger.
The display during these exhibitions includes a wide range of exhibits which show the latest achievements in different fields of industry, science and agriculture of many countries.
Usually fairs and exhibitions are crowded with visitors, who show much interest in the exhibits on display.
At international and national exhibitions commercial centres are established where participants can negotiate the sale and the purchase of different goods.
Every exhibition is an eye-opening experience and also a method to advertise products. Fairs and exhibitions are usually held under various mottoes: people and progress, peace and progress through economic cooperation and so on. International fairs and exhibitions pave the way for the consolidation of friendship among countries and nations.
B
Last month Stepanov, an engineer from Soyuzimport had instructions to visit an exhibition of electronic equipment which was held at Olympia in London.
Soyuzimport was interested in purchasing computers of the latest model. The Model R 800 computer of Witson & Co attracted Stepanov's attention. After he had seen the computer in operation he got in touch with Mr. Adams, the Sales Manager of the company, to start talks for the purchase of computers.
II. Answer the following questions:
What are held every year in different countries of the world?
What happens from year to year with the number of countries and companies who take part in exhibition and fairs?
What does the display during these exhibitions include?
Are fairs and exhibitions usually crowded with visitors?
What are established for selling and purchasing the different goods?
What is an exhibition?
How are fairs and exhibitions usually held?
What way do international fairs and exhibitions pave for?
III. Give your own point of view on fairs and exhibitions.
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Speaking Practice |
I. Translate the following speech patterns and memorize them:
Have you been to our pavilion?
We've just seen your display.
The latest models of equipment.
Does the equipment go for export?
Your equipment meets our requirements.
The demand for the equipment.
You are interested in the equipment to set up a joint venture.
It'll be mutually beneficial.
Let's discuss the matter in detail.
We'd like to establish business relations with you.
We'll be glad to cooperate with you.
II. Read the conversations and practice them in pairs.