- •Unit 3 product concepts
- •Vocabulary Development
- •4. Match up these words to make collocations:
- •The Growth-Share Matrix
- •13. Look at the adjectives below and write down a company or product you associate with each one. Compare your results with your partner.
- •Analysis and Discussion
- •Типы брендов
- •Writing
- •1. Do the tasks:
- •2. Abstract writing
- •3.Essay writing
Unit 3 product concepts
Business objectives By the end of the unit, you will be able to:
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Vocabulary Development
Use the following terms to complete the definitions below:
speciality goods |
unsought good |
product |
product elimination |
convenience goods |
product mix |
shopping goods |
product line |
… are durable goods with unique characteristics that informed consumers have to go to a particular store to buy.
… is a set of products of a particular type that are made or sold by a company.
… is the process of withdrawing products from the market when they are no longer available.
… are items that people do not buy very frequently, such as furniture and clothes, and like to compare in quality and price before they buy.
… is a thing that is manufactured, developed, produced or grown, usually for sale.
… is all the products and items that a particular company offers for sale.
… are low-priced items or services that consumers buy frequently with minimum shopping effort.
… is one that a consumer does not know about—or knows about but does not normally think of buying.
Match up the words on the left with the definitions on the right.
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Translate the sentences paying attention to the meanings of the highlighted words.
The company has a product base of over sixty thousand software items.
Product categories such as gifts, food and electronics have been performing well.
Product deletion was caused by poor sales.
Investment in product development is essential for the company’s future growth.
The next stage is a meeting with the leader of the product development team.
This printer is the latest addition to our product family.
Competition between firms results in an increased emphasis on product innovation.
Product innovations are introduced to respond to changes in market demand.
Successful product launches depend on creative promotional campaigns.
Hundreds of celebrities and journalists were invited to the product launch.
With personal computers and software, the trend is toward shorter and shorter product life cycles.
The new car is seen as filling a gap in the company’s product range.
Teaser advertisements are often used for new movies or TV shows and for major product launches.