Questions to the text above

1. How is the growth of chain-oriented hotels related to the growth of the airline industry?

2. In what ways do hotel chains have an advantage in promotional efforts over individually owned and operated establishments?

3. How can the chains offer efficiency in making and controlling reservations?

4. How does a chain expand by means of a referral system?

5. How do the chains grow through joint ventures?

6. How do the chains expand by means of franchising?

7. In what areas has the expansion of chains resulted in a n increase in hotel and hotel-related jobs?

8. What advantage do chains have in increased sales potential for conventions?

9. What advantage do chains have in the planning and design of hotel structures?

10. How is the design of the hotel related to its profitability?

Reading comprehension

Say what statements are true and what ones are false. Comment on the true statements and correct the false ones. Prove with the text.

1. Some airlines own hotel chains.

2. Hotel chains have no advantages over individually owned and operated establishments.

3. The inspection system guarantees that the overall standards are being met, even when different hotels in the chain are not tightly controlled by a central office.

4. The most important and the most obvious advantage of the hotel chains is the standardization of equipment and operating procedures.

5. A traveler can make his reservations for flights and hotel rooms at the same time and place, when a chain is owned by an airline.

6. Franchising is a partnership in which both the chain and local investors put up part of the capital that is necessary for new construction or the purchase of an existing building.

Find English equivalents from the text above to the following:

1. резкий подъем –

2. быстрое строительство –

3. появление сетей отелей –

4. дочерняя компания –

5. конкурентноспособные преимущества –

6. распределять стоимость между членами объединения –

7. персонал по развитию связей с общественностью –

8. центральный орган по управлению персоналом –

9. стандартизация оборудования и процессов управления –

10. подробное руководство-справочник –

11. общие стандарты –

12. товарный знак –

13. процент с дохода –

14. совместное предприятие –

15. выдача компанией лицензии а производство или продажу товара под ее маркой –

16. расширение сети отелей –

17. внутренняя отделка –

18. руководящий персонал –

19. рекламная кампания –

20. иметь доступ к информации по исследованию рынка –

21. массовая, оптовая закупка –

22. централизованная система бухучета и аудита –

Hints for Hotel Guests

While traveling, people almost always stay at hotels. It is advisable, therefore, to keep in mind the following:

• The first thing to do is to book a room in advance either by letter, telephone, fax or e-mail. Otherwise you may arrive at the hotel and be told that there are no rooms.

• On arrival at the hotel go to the reception desk in the lobby and confirm your reservation. The clerk will then give you a registration form to fill in and sign. The form is to be filled in block letters. In smaller hotels you simply sign the visitors’ book and give your permanent address.

• At large hotels you may ask for any service by phone. Tell the operator if you wish to be called at a certain time. Call room service when you want a meal or drinks sent up to your room. Call valet or maid service if you need your suit or dress cleaned or pressed.

• Let the hotel management know well in advance the day and time of your departure. Vacate your room before noon, 12 o’clock is the international check-out time. If for some reason you stay longer, you will have to pay for another night.

Look at the information about Ritz Paris Hotel and answer the questions:

• What do you think are the most attractive features of Ritz Paris Hotel?

• If you were a guest at Ritz Paris Hotel, which of the facilities would you take advantage of?