Presentation (example).
Good afternoon, everybody. I’d like to thank you all for being here.
My purpose today is to tell you about our corporate strategy for the next decade, and, more specifically, to bring you up to date with our plans for Europe.
To start with I’d like to describe briefly our current marketing policy in the UK. Then I’ll illustrate some of the problems we’re having over market share. After that I’ll outline the opportunities we see for further progress in the 21st century. Finally I’ll quickly sum up before concluding with some recommendations.
Please feel free to interrupt me if you have any questions at any time.
Now I’d like to draw your attention to chart B showing our sales revenue and pre-tax profits over the last ten years. You will notice that although turnover has risen, our profits have not increased at the same rate.
I’ve talked about our current position in the uk and I’ve pointed out some of the problems we’re facing. Well, what options are open to us now? Where do we go from here?
As I have already indicated, I think our first priority must be to build on the excellent results we have achieved in certain European markets. I’m referring, of course, to Italy and Spain. Let me quickly expand on those successes before we move on.
WE should not forget the French market. Admittedly our results there have been poor so far, but there are signs the market is changing and we can learn a lot from our mistakes. On balance, though, I think we stand to gain most from concentrating on southern Europe and I strongly recommend we put all our efforts into further expansion in Italy, Spain and possibly Greece.
In conclusion, may I thank you all for being such an attentive and responsive audience. Thank you also for your pertinent questions. Are there any final questions?
How to Structure your Presentation |
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Most presentations are divided into 3 main parts (+ questions):
1 |
INTRODUCTION |
(Questions) |
2 |
BODY |
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3 |
CONCLUSION |
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Questions |
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As a general rule in communication, repetition is valuable. In presentations, there is a golden rule about repetition:
Say what you are going to say,
say it,
then say what you have just said.
In other words, use the three parts of your presentation to reinforce your message. In the introduction, you tell your audience what your message is going to be. In the body, you tell your audience your real message. In the conclusion, you summarize what your message was.
We will now consider each of these parts in more detail.
Introduction
The introduction is a very important - perhaps the most important - part of your presentation. This is the first impression that your audience have of you. You should concentrate on getting your introduction right. You should use the introduction to:
welcome your audience
introduce your subject
outline the structure of your presentation
give instructions about questions
The following table shows examples of language for each of these functions. You may need to modify the language as appropriate.
Function |
Possible language |
1 Welcoming your audience |
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2 Introducing your subject |
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3 Outlining your structure |
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4 Giving instructions about questions |
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Body
The body is the 'real' presentation. If the introduction was well prepared and delivered, you will now be 'in control'. You will be relaxed and confident.
The body should be well structured, divided up logically, with plenty of carefully spaced visuals.
Remember these key points while delivering the body of your presentation:
do not hurry
be enthusiastic
give time on visuals
maintain eye contact
modulate your voice
look friendly
keep to your structure
use your notes
signpost throughout
remain polite when dealing with difficult questions