- •Одеський національний політехнічний університет
- •Міністерство освіти і науки України одеський національний політехнічний університет
- •Протокол № 8 від 24.03.09
- •Наука і техніка
- •Lesson 1
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •In; one; licenses; through; systems.
- •Lesson 2
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 3
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 4
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 5
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 6
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 7
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 8
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 9
- •After text activity
- •I. Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
- •Lesson 10
- •After text activity
- •Reading Exercises:
- •II. Speaking Exercises:
- •III. Writing exercises:
After text activity
I. Reading Exercises:
Exercise 1. Read and memorize using a dictionary:
chips inside, abdicate, relegated, notoriously, virtually, virtue, stellar track record, value chain, is reckoned, casual electronics, price performance ratio, beleaguered of late, to regain their prominence. |
Exercise 2. Answer the questions:
What does the intellectual property of PC reside in?
What is a host of semiconductor manufacturers readying?
How did the semiconductor industry migrate up the value chain?
What is one way the industry intends to do?
Exercise 3. Match the left part with the right:
1. What happened in PCs is about |
a) available through a number of sources. |
2. The wireless communication market is in |
b) selling application to selling usage. |
3. We have to shift from |
c) the process of being commoditized. |
4. Platforms would be |
d) to happen in cell phones. |
Exercise 4. Open brackets choosing the right words:
A (large number/host) of semiconductor (producers/manufacturers) is readying standard chip sets, even single-chip (handsets/phones), that could be (mounted/assembled) as phones with value creation beyond that relegated (to mount/assembly), distribution and marketing.
II. Speaking Exercises:
Exercise 1. Describe handset; PC; platform; drive; wafer; chip using the suggested words and expressions as in example:
handset telephone set; with; the mouthpiece; and; earpiece; mounted on a single handle. example: The handset is telephone set with the mouthpiece and earpiece mounted on a single handle. |
PC a machine; for; performing; calculation; automatically. |
platform the combination; of; a particular computer; and; a particular operating system. |
drive the act; of; applying force; to propel something. |
wafer a semiconductor fabrication plant; is; where; all of; a semiconductor’s electronic components; are interconnected; onto; a single die of silicon. |
chip electronic equipment; consisting of; a small crystal of a silicon. |
Exercise 2. Ask questions to the given answers:
Question: _______________________________?
Answer: Virtually all of the intellectual property of a PC resides in the chips inside.
Question: _______________________________?
Answer: PC makers-led by Dell , which made a virtue of a necessity-have been forced to abdicate the creation of value around product functionality in favor of creating value around assembly, distribution and marketing.
Question: _______________________________?
Answer: If control over the architecture and domain knowledge in cell phones shifts to the semiconductor manufacturers, then handset makers like Nokia may be doomed.