VIII. Restore the dialogue filling in the gaps with the words and word combinations from the list, translate it into Russian.

royalty, leading way, granting master licence, a foothold, the operations manual, joint venture, the front end, expect, the returns, underdeveloped, a local market expertise, well established, put up, the franchise agreement, franchise, the annual turnover, run, liquid capital, a franchised outlet, to take advantage

Secretary: Good afternoon. ‘Marks and Spencer International’.

Mr Laxon: Good afternoon. Can I speak to Mr Glades, Franchise Development Manager, please?

Secretary: Just a moment, I'll check if he is in…Yes, I'm putting you through.

Mr Glades: George Glades, Franchise Development Department, can I help you?

Mr Laxon: Good afternoon, Mr Glades. It's Adam Laxon, Sales Director for ‘Trend’, Texas. I've been trying to get in touch with you in order to talk over the possibility of taking out a_________ with your company.

Mr Glades: I see. Yes, we’re already ___________in many states but not in yours yet. Well, I think you realize that your company will have to_______a considerable sum of money to open and to __________ the business…

Mr Laxon: Certainly. That’s actually the point I’d like to discuss. What are your financial requirements for setting up_____________?

Mr Glades: Well, let’s see… We have a rich franchising experience, which shows that you’ll probably need about $ 30000-35000 of _______if you are going to ask for a credit, about $ 70000 of working capital and about $ 10000 for the front end. Mr Laxon: And what about the on-going fees?

Mr Glades: The _________makes around 6 % of__________and the marketing and publicity fees - around 4 %.

Mr Laxon: I see. And what is the projected turnover of a typical outlet?

Mr Glades: Since Texas is relatively __________ in the franchising business and we will be_________ in it, the turnover in the first year probably won't exceed $ 150000 and it will make about $ 20000 of profit for you. But I think we could increase _________significantly if we carry out_______________.

Mr Laxon: Glad to hear it! And what is the procedure of__________?

Mr Glades: Well, we settle the financial and management terms of the initial contract and sign____________, which will enable you ___________ of our brand names. Then your company pays ___________and we provide you with____________, which will guide you in operating your business. Where is your head office located?

Mr Laxon: In Houston. You could use it as ___for moving into the state’s market. Mr Glades: That’s right.

Mr Laxon: Thank you, Mr Glades for the information. I’ll call you back during the week to fix a meeting and talk over the details of our_________________.

Mr Glades: All right. I _____________to hear from you soon. Good-bye.

Mr Laxon: Good-bye.

IX. Study the given information about the American franchise “Imagine that!!!” You are interested in finding out more because you think that the concept would work well in your own country.