
- •081100 «Государственное и муниципальное управление»,
- •080100 «Экономика»,
- •190600 «Эксплуатация транспортных и технологических машин и оборудования»
- •081100 «Государственное и муниципальное управление»,
- •080100 «Экономика»,
- •190600 «Эксплуатация транспортных и технологических машин и оборудования»
- •Рецензент:
- •Contents
- •Applying for a job
- •Practice the pronunciations of the following words:
- •Translate the following words and word combinations into Russian and learn them by heart:
- •Looking for a job
- •Complete the following sentences and translate them into Russian:
- •VI. Use the words in capitals to form a word that fits in the space in the same line.
- •Finding a job
- •VII. Use the words in capitals to form a word that fits in the space in the same line.
- •VIII. Fill the gaps with an appropriate word from the list.
- •X. Writing your cv (resume).
- •XII. Write your own cv (resume).
- •XIV. Work in small groups. Here is some advice that might be given to an inexperienced interviewer. Which of the points do you agree with entirely or party? Give your reasons.
- •XV. Imagine that a young friend of yours is about to attend an interview. Note down at least ten pieces of advice that you would give to him or her. Here are a few suggestions:
- •Unit II work and jobs
- •I. Practice the pronunciation of the following words:
- •II. Translate the following words and word combinations into Russian and learn them by heart:
- •Read and translate the text.
- •IV. Complete the following sentences using the active vocabulary and translate them into Russian.
- •V. Answer the following questions:
- •VI. Which person (1-5) is most likely to do each of the five things (a-e)? Explain your choice.
- •VII. Fill in the blanks. Manuel Ortiz is the founder of a Spanish computer sales company. Use the words from the text to complete what he says about it.
- •IX. Addresses. Look at the parts of the addresses in uk and us. Addresses are all different, but most will look something like these:
- •X. Business letter format and conventions. Notice the following points:
- •XIII. A letter of application. Write these parts of the letter in the correct places in this letter.
- •Which of the tasks below do you think he has to do and which of them he doesn’t have to do?
- •Compare your answers with a partner.
- •Say where you see yourself in 5-10 years. What responsibilities do you think you will have? unit III business calls
- •I. Practice the pronunciation of the following words:
- •II. Translate the following words and word combination into Russian and learn them by heart:
- •III. Read and translate the text. Business calls
- •IV. Complete the following sentences and translate them into Russian.
- •V. Answer the following questions.
- •VI. A Phone Jumble.
- •VII. Glengarry Glen Ross
- •VIII. Telephones.
- •IX. Phone Verbs
- •Match the phrasal verbs in the column on the left to the phrases with similar meanings in the column on the right.
- •Paraphrase the sentences using phrasal verbs :
- •X. Here are three telephone conversations. Choose the best word from the brackets to complete each sentence.
- •XI. In this table make a summary of some telephoning phrases. Compare your answers.
- •XII. Phone roles. Take turns to be the caller and the receptionist in these situations. Make sure that you finish each conversation in a satisfactory way.
- •XIII. Role play.
- •Unit IV communications
- •I. Practice the pronunciation of the following words:
- •II. Translate the following words and world combination into Russian and learn them by heart:
- •III. Match the verbs with the names they go with and translate them into Russian.
- •IV. Read and translate the text.
- •For writing letters and memos
- •V. Complete the following sentences and translate them into Russian.
- •VI. Paraphrase the following using the active vocabulary:
- •Answer the following questions:
- •In order to be able to take part in group discussions it is necessary to acquire and develop conversation techniques. Here are phrases that can help you.
- •1. Opening the meeting.
- •Inviting people to speak.
- •Making your point.
- •Discussion without argument.
- •Agreeing.
- •Disagreeing.
- •Hedging.
- •Checking understanding, interrupting, referring back.
- •Agreement, consensus or compromise.
- •Concluding
- •Practice the discussion techniques.
- •How was the meeting?
- •Read, translate and reproduce the following dialogue.
- •Discuss one of the meetings you have had.
- •Types of meetings. Match 1-9 with (a) - (I).
- •Brainstorming b) a meeting, for example, to discuss a contract
- •Read the sentences. At which type of meeting would you be most likely to hear each of these things?
- •Unit V company
- •Practice the pronunciation of the following words:
- •III. Read and translate the text.
- •Answer the following questions.
- •V. Say whether these statements are true or false, explain why?
- •VI. What sort of company is it?
- •Choose the best word from the brackets to fill the gap and translate sentences into Russian.
- •VIII. The diagram below shows the management structure of Universal Software. Match the people (1-8) with their positions. Write the letter of your chosen answer in the box on the right.
- •IX. Letter writing.
- •How do you compare with the competition?
- •Speak about a British/American/Russian company (its foundation, structure, business activities, main markets, etc.). Unit VI production
- •I. Practice the pronunciation of the following words:
- •II. Translate the following words and word combinations into Russian and learn them by heart:
- •III. Read and translate the text. Production
- •Complete the following sentences and translate them into Russian.
- •V. Match the words and their definitions.
- •VI. Say whether the following statements are true or false.
- •VII. Answer the following questions.
- •A) Read the information note that John Elliott sent to his Production Director, Martin Gilmour.
- •Unit VII marketing mix
- •Practice the pronunciation of the following words:
- •Translate the following words and word combinations into Russian and learn them by heart:
- •Read and translate the text. Marketing mix
- •Fill in the gaps with the following words and translate sentences into Russian.
- •V. Determine whether these statements are true or false. Explain why.
- •VI. Answer the following questions.
- •VII. Advertising slogan
- •VIII. Work in groups and decide:
- •IX. Analysing advertisements
- •Unit VIII making a presentation
- •Practice the pronunciation of the following words:
- •II. Translate the following words and word combinations into Russian and learn them by heart:
- •III. Read and translate the text. Making a presentation
- •IV. Complete the following sentences and translate them into Russian.
- •V. Comment on the following statements. In your opinion are they: a) essential; b) helpful; c) unhelpful for a successful presentation?
- •VI. Fill in the gaps with the words from the text.
- •VII. Paraphrase the "Five Rules for Presenters" using the words from the text. Five Rules for Presenters
- •Inviting questions and feedback from the audience:
- •X. Choose one of the presentation situations below. Prepare a short presentation and get ready to answer the students' questions about your product and services.
- •XI. How to say nothing.
- •After the presentation you are asked questions, that you can't answer. Try to be polite, but try to say noting important.
- •XII. Steps towards a successful presentation. Make up a dialogue:
- •Choose one of the situations below. Prepare a short presentation of three to five minutes. Include phrases from the Useful language list.
- •Unit IX negotiations
- •II. Translate the following words and word combination into Russian and learn them by heart:
- •III. Read and translate the text. Negotiations
- •IV. Complete these sentences using word combinations from the text and translate them into Russian.
- •Answer the following questions.
- •VI. Useful words and expressions
- •Imposing conditions:
- •Your turn to negotiate.
- •Decide which of the alternatives (a-e) each speaker is talking about. You will have to use some alternatives more than once.
- •X. After one of the negotiations draw up a contract according to the pattern and sign it.
- •Unit X franchising
- •Practice the pronunciation of the following words:
- •Translate the following words and word combinations into Russian and learn them by heart:
- •Read and translate the text. Franchising
- •IV. Complete the following sentences and translate them into Russian.
- •V. Read the following statements and decide which refer to the franchiser and which to the franchisee:
- •VI. According to the text are the following statements true or false? Correct the false ones and comment on the right ones.
- •VII. Choose the right English equivalents for the expressions in brackets.
- •VIII. Restore the dialogue filling in the gaps with the words and word combinations from the list, translate it into Russian.
- •IX. Study the given information about the American franchise “Imagine that!!!” You are interested in finding out more because you think that the concept would work well in your own country.
- •Imagine That!!!
- •Список использованной литературы
- •Английский язык учебно-методическое пособие «Деловой английский язык»
- •081100 «Государственное и муниципальное управление»,
- •080100 «Экономика»,
- •190600 «Эксплуатация транспортных и технологических машин и оборудования»
Unit V company
Practice the pronunciation of the following words:
concern [ ], private [ ], enough [ ], although [ ], legally [ ], individual [ ], charter [ ], legislature [ ], issue [ ],certificate [ ], dividend [ ], expansion [ ], modernization [ ], advantage [ ], proprietorship [ ], obsolete [ ], transfer [ ], abruptly [ ], circumstance [ ], procedure [ ], succeed [ ], regular [ ], appropriate [ ], taxation [ ], decision [ ], success [ ], career [ ], organizational [ ], hierarchical [ ].
II. Translate the following words and word combinations into Russian and learn them by heart:
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- ownership - the rate of return on stocks - ownership transfer - to be filed with - to keep detailed records - to be subject to double taxation - income tax forms - hierarchical - report to smb - limited liability
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III. Read and translate the text.
Business is the activity of producing, buying and selling goods and services. A business, company, firm or more formally, a concern, sells goods or services. Large companies considered together are referred to as big (large) business. Large businesses differ from small ones in a wide variety of ways. In many countries there are nationalized companies belonging to the state, as well as private companies.
Often one person does not have enough money to start a business. Combining the resources of a number of people and forming a corporation is a way to raise the large amount of money needed. A corporation is a business that, although owned by one or more investors, legally has the rights and duties of an individual. Corporations may make legal contracts, hire and fire workers, set prices, and be sued, fined and taxed. A business must obtain a charter of incorporation from a state legislature to be legally recognized as a corporation.
A corporation issues shares of stock which are certificates representing ownership in the corporation. Investors buy and sell these shares of stock. Often hundreds and even thousands of small investors own stock in a single corporation. Because a corporation may have many owners, the stockholders elect a board of directors. Stockholders have one vote for each share of stock they own. The board of directors hires individuals to manage the day-to-day operation of the corporation. These individuals include the President and other chief administrators of the company. Most important, the board of directors manages the resources of the corporation in order to produce a profit. If the corporation makes a profit, shareholders may receive a dividend - a share of the profit paid on the stock. The board of directors decides how much of the profit should be divided among stockholders. The board may decide to reinvest some of the profit in the corporation for expansion, modernization, or research and development.
Corporations have some advantages over sole proprietorships and partnerships. First, a corporation has limited liability. Thus if the corporation goes bankrupt or is sued, the stockholders lose only the value of their stock. The stockholders, who are the corporation owners, cannot be held personally responsible for any money the corporation owes. Second, corporations have the ability to raise very large amounts of money. They use this money to change models, replace obsolete equipment, and build new factories. Corporations can raise money by selling bonds, as well as stocks. A bond corporation can raise money on a certain date. Stocks and bonds differ in two important ways. Bonds, unlike stocks, do not represent ownership in the corporation. Also the rate of return on stocks changes; the rate of return on a bond is set when the bond is sold. Third, a corporation has an unlimited life. That is the corporations continues to function despite death, transfer, or changes in ownership, management, or labor. The work of sole proprietor or partners can end abruptly in such circumstances. This stability attracts small investors. The fourth advantage of corporation is the ease of ownership transfer. Selling a small business may be difficult; selling shares of stock is relatively easy. The investor also has an advantage. The ability to get out of one business, by selling stock, and into another quickly, by buying stock, is quite useful to small investors.
Corporations have disadvantages as well as advantages. First, complex forms must be filed with the state or federal government. A charter must then be issued, investors found, shares sold, and manufacturing or sales begun. The procedure for setting up a corporation is more difficult than that for setting up a sole proprietorship or a partnership. Also, to succeed a corporation must pay stockholders regular dividends and must keep detailed records to satisfy appropriate government agencies.
Second, a corporation’s profits are subject to double taxation. A corporation must pay taxes on its profits before the profits are distributed to stockholders as dividends. The stockholders include this dividend money as personal income on their income tax forms. Stockholders pay taxes on this income. The government, then, has taxed the corporation’s profits twice.
Third, in corporations with many owners or stockholders the individual share of profits in the form of dividends is comparatively small. In a single proprietorship or partnership, profits are divided among fewer individuals. Therefore, individual incomes are often greater.
Fourth, a corporation's owners do not directly control the business. Most individual stockholders take little interest in management decisions. In contrast, sole proprietors or partners manage their own business. The main concern of the owner-managers is the success of the business. Managers of large corporations, though, may not have invested their own money in the business. Career decisions may be different and more important than decisions to improve the business. For this reason many corporations arrange for management to own shares of stock.
In very large firms the shareholders have very little to do with the day- to-day running of the firm. This is left to the management. Large companies may be organized into several large departments, sometimes even divisions. The organizational structure of some companies is very hierarchical with a board of directors at the top and the various departmental heads reporting to them. Often the only time shareholders can influence the board is at the yearly shareholders’ meeting.