Part III. Topics

Unit 1. Globalization

1. Write an opinion essay (150-180 words) «Globalization: Import jeans, export values. If you do business in 50 countries, whose official standards do you follow?»

2. Write an opinion essay (150-180 words) «Globalization is good if the country has democratic rules that work».

Unit 2. Brands

1. Write a for and against essay (150-180 words) «How far can a brand stretch?»

2. Write an essay providing solution to a problem (180-200 words) «Rebranding a country or a region».

Unit 3. Travel

1. Write an opinion essay (150-180 words) «Travel is an important and necessary part of business life».

2. Write an essay providing solution to a problem (150-180 words) «How to make airports safe».

Unit 4. Advertising

1. Write an opinion essay (150-180 words) «Can you harness word of mouth to work for you?»

2. Write an opinion essay (150-180 words) «Advertising that gets you results»

Unit 5. Employment

1. Write an opinion essay (150-180 words) «Should candidates give answers that reflect their true feelings rather than what they think the interviewer wants to hear?».

2. Write an essay providing solution to a problem (150-180 words) «When you hire the right people, you have to treat them right. How to avoid unfair dismissal?»

Unit 6. Trade

1. Write a for and against essay (150-180 words) «For and against of free trade».

2. Write an essay providing solution to a problem (150-180 words) «Into thin air - offshoring and the economy».

Unit 7. Innovation

1. Write an opinion essay (150-180 words) «Can creativity and innovation solve your problems?»

2. Write a for and against essay (150-180 words) «For and against of creativity and innovation as the lifeblood of business success»

Unit 8. Organisation

1. Write an essay providing solution to a problem (150-180 words) «Syndrome of management problems: barriers to implementing the company's business strategy».

2. Write an essay providing solution to a problem (150-180 words) «How to avoid bureaucracy threat which dampens the speed, risk taking, and collegial atmosphere of the original start-ups of the company».

Unit 9. Money

1. Write an opinion essay (150-180 words) «Is CEO pay connected with corporate performance?».

2. Write an essay providing solution to a problem (150-180 words) «How to predict a business disaster?».

Unit 10. Ethics

1. Write an opinion essay (150-180 words) «How should you handle corruption in your markets?»

2. Write an opinion essay (150-180 words) «Where Morals and Profits Meet: The Corporate Value Shift. Companies can't consider themselves amoral or apart from society anymore—that the relationship between companies and society at large necessitates bringing a moral dimension to decision making».

Unit 11. Change

1. Write a for and against essay (150-180 words) «For and against of a large-scale change in your organization».

2. Write an essay providing solution to a problem (150-180 words) «Real emotional pain festers in every work environment and, if left unchallenged, can cripple an organization».

Unit 12. Strategy

1. Write an opinion essay (150-180 words) «A workforce strategy along with the overall company strategy need to be linked».

2. Write an essay providing solution to a problem (150-180 words) «How to align strategy with your «industry trajectory».