Вариант 2

I. Прочитайте и письменно переведите текст.

THE PUBLISHING AND BOOK TRADE INDUSTRY

1. Trade books are usually less expensive to produce per unit than textbooks; for example, an investment of millions of dollars may be made for a line of textbooks, as compared with thousands of dollars for a novel or biography. In the field of non-trade publishing, textbooks are the largest element. Additionally, some professional, scientific, and technical works are sold as textbooks. No part of the industry has changed so much since 1945 as educational, scientific, and technical publishing—a result of the so-called knowledge explosion—that followed the end of World War II and of the major social changes that began in the 1960s.

2. Today, mass-market publishing dominates the industry. Such publishing may be defined as the development and selling of those books, soft cover or hard cover, that are intended for larger audiences than can be reached through the regular retail channels of bookstores alone. Mass-market books are also carried in supermarkets, drugstores, newsstands, stationery stores, airports, and department stores.

3. The public is periodically made aware of the enormous success of mass-market publishing by news of the huge advances against royalties offered for reprint rights of best-selling novels by the dozen or so highly competitive paperback houses. The competition has overshadowed the steady development since the early 1950s of trade paperbacks—quality reprints or original paperbacks sold only through bookstores rather than through the multiple outlets of the mass market.

II. Выберите наиболее подходящий заголовок для абзацев 1-3. Один заголовок является лишним.

1. Quality reprints or original paperbacks?

2. Books for everyone everywhere.

3. Informative books winning the market.

4. Soft cover world.

III. Соотнесите слова в левой колонке с их синонимами в правой колонке.

1. explosion	a. main
2. follow	b. screen
3. major	c. prevail
4. dominate	d. realize
5. intended	e. outburst
6. drugstore	f. pharmacy
7. be aware	g. meant
8. overshadow	h. initial
9. original	i. numerous
10. multiple	j. go after

IV. Употребите соответствующую форму, образованную от глагола «sell»,. для перевода следующих словосочетаний:

продаваемые книги, торгующие организации, могут быть проданы, процесс продажи, будут проданы в будущем, продавец, продажная цена, авторы книг, которые лучше всего распродаются, после распродажи первого издания, распродажа.

V. Составьте полные предложения, используя элементы из трёх колонок. Переведите предложения.

	are sold	extensively at the book fair next year
	have become popular	in supermarkets among other places
Paperbacks	are not likely	with mass reader in the 50-ies
	are being sold	to disappear in the future
	became popular	in great numbers nowadays
	will be presented	as holiday reading since they appeared

VI. Употребите соответствующую форму модальных глаголов can, must, should, may, have to etc. в следующих предложениях:

1 You … sell more books in supermarkets, airports and drugstores. That’s the way to make people buy books when they want to buy something else.

2 Larger audiences … reached through the regular retail channels.

3 We … to sell a lot of textbooks at the end of August before the beginning of a new school year.

4 You … just rely on quality reprints of classical works. You … publish new authors as well.

5 Next year we … to sell more books for children to meet the growing demand.

VII. Заполните пропуски в кратком изложении текста, используя слова в рамке.

textbooks compete leading position spend non-trade transformations public places happened include

Trade books are usually less expensive to produce than ___1___ . You need to ___2___ millions of dollars for a line of textbooks. No part of industry has changed so much as ___3___ publishing. Knowledge explosion which___4___ after World War II contributed to that as well as social ___5___ of the 1960-ies. Today mass-market publishing holds the ___6___. Mass-market books can be sold in many ___7___, such as airports, supermarkets, drugstores. Paperbacks ___8___ for reprint rights of best-selling novels. Trade paperbacks ___9___ quality reprints as well as original paperbacks.

VIII. Найдите в тексте слова, соответствующие следующим определениям.

1. It is a group of people watching something or listening to something.

2. It is the activity of selling goods direct to the public usually in small quantities.

3. It is extremely large in size.

4. It is used to describe situations or activities in which people or firms act as rivals.

5. It is a shop or organization which sells the goods made by particular manufacturer.