Market Leader (new edition) Brands
to be pro/for smth, to be against smth (pros and cons)
a branded product, branding, to rebrand,
to lift gross (net) margins
to manufacture in low-cost markets
to outsource products, outsourcing (the outsourcing of the marketing to a specialist firm)
to lisence, to have lisencing arrangements
guarantee, to guarantee
to face smth (Let’s face the problem)
hype
to advertise smth, advertisement=advert=ad
logo (emblem)
to be fed up with smth
genuine
illegal
value for money
inflated prices, inflation
fancy, fashionable, top of the range, cool, sexy, well-made, timeless, reliable, durable, stylish
to deliver, delivery (delivery dates/tems)
to fix on smth
beacon in the darkness
to bank with smb
to tap into smb’s emotions
culture of organization
off-putting
brand loyalty
brand image
brand awareness
brand stretching
brand name
classic brand
luxury brand
product launch, to launch
product endorsement
product lifecycle
product range (assortment, selection, variety)
product placement
licensing rights
copyright abuse
counterfeit = fake = illegal copy
global offensive
network
cooperate strategy
to rip off
to restructure
to get tough
to uncover smth
to expand interests
long-term deal (short-term)
to flood the market
to compete with smb, competitor
goods = merchandise = commodity = wares = products
(steady, brisk) demand for smth, to be in demand
to consume, consumer, consumption
Travel
to cancel smth, cancellation
diversion (of smth); departure times
jet lag, jet-lagged
lost / delayed luggage (baggage)
to overbook smth, overbooking; to confirm the booking, confirmation
return / round up trip; motorway / freeway; truck / lorry; cab / taxi; tube / subway; line / queue; car park / parking lot; flight attendant / steward / stewardess; timetable/schedule
to fill in / fill out / complete a questionnaire
to offer an incentive
to promote smth, promotion, to run promotion
voucher (that entitles smb to a free Economy class ticket)
to experience smb’s outstanding service
destination (tourist destination / resort / tourist attraction / tourist trap / camp / campground (BE – campsite) / holiday home / hostel (youth) hostel)
to provide smth (update / to update) for smth (database), to provide sb with sth
to ensure that / AE – to insure
to be relevant to smth/smb
to claim smth (a free Economy ticket)
to enter smth (the respondee’s name) into a prize draw
accommodation (housing / a roof over your head)
to find full details in the enclosed leaflet
to notify smb of smth, notification
to be of genuine relevance to smb (information), relevant to smth
to do smb a great favour by doing smth
to fix some time for an appointment /to arrange an alternative time /to reschedule
Would it suit you? / Is it convenient? / What about …? / Are you free on …?
I can’t make it then. /My diary is rather full that day. /I can’t keep the appointment.
Could you put me through to extension 281, please?
She is engaged at the moment. Will you hold or can I take a message?
to have no-smoking policies, to ban on-board smoking
to lead the nicotine-dependent into conflict
to misbehave, misbehaviour; assault on the crew, to assault smb
abuse (to be down to smth, e.g. alcohol / alcohol-related), abusive (passenger)
to feel compelled to bring smb off the flight-deck, compulsion
overcrowding / queuing raises adrenalin level
to keep smb in cramped conditions
to let rip (informal)
to make one’s own travel arrangements
to enjoy the amenities of the hotel, to explore the surrounding area
the price per participant, excluding sales taxes and air fares
secretarial and other support services (e.g. enterpreters)
shuttle bus/train/plane, a shuttle service
seating requests (e.g. aisle); to disrupt smb’s business trip
to downgrade smb (to upgrade smb, an upgrade) to a lower class
to make a complaint/claim, to complain to smb about smth
to offer an apology if it’s due