[ebook4everything.com]Steve Jobs - Isaacson_ Walter

Cook Doctrine and, 488 Cook’s role in, 360–61 design mantra of, 127 design philosophy of, 344–45 design studio of, 345–47 desktop concept and, 98–99

desktop publishing and, 295–96 incorporation of, 77–78

Intel chips adopted by, 446–48 IPO of, 102–4

logo of, xviii, 68–69, 79–80 Macintosh deal and, 324–25 Microsoft out-competed by, 562–63 motto of, 69

name of, 63

NeXT and, 213–15, 217–18, 221–22, 298–300, 305– 6

original partnership of, 63–66, 73 origins of, 61–63

product review process of, 336–39 products of, 565–66

retreats of, 142–45, 147, 154–55, 175, 398–99 Sculley’s reorganization of, 205–7

showcase headquarters of, 534–35

SJ as interim CEO of, 332–33, 364–65, 367 SJ ousted from, xvii–xviii, 202–6, 215–16, 217 SJ’s aesthetic and, 126–27

SJ-Scott dispute in, 83–84

SJ’s resignations from, 215–16, 217, 303–4, 557–59,

563–64

SJ’s return to, 306–8, 317–21

stock options controversy and, 365–66, 448–51, 477 turnover of board of, 318–20

uniforms idea and, 361–62 Wozniak’s departure from, 192–93 Xerox “raided” by, 96–97, 98 Apple Corps, 419–20, 523–24 Apple Foundation, 263

Apple I computer, 56, 63, 66, 163 early competition to, 69–70

first sales order for, 66–68 Wozniak and, 60–61, 67–68, 534

Apple II computer, 91, 93, 94, 109, 114, 125, 137, 138, 154, 173, 189, 192, 200, 207, 565

brochures of, 79–80 capitalization of, 72, 75, 77 circuit board of, 74–75

Commodore company and, 72–73 launch of, 80–81

Markkula and, 80–81 packaging of, 73–74 PC sales and, 160 peripherals and, 74–75 power supply of, 84, 146 sales of, 84, 92, 160 SJ’s vision of, 71–72

Snow White ad for, 132–33 VisiCalc feature of, 84

warranty of, 84

Wozniak and, 80–81, 84–85, 92, 534, 562 Apple III computer, 92–94, 154

failure of, 92–93, 160 AppleLabs, 196–98, 203, 204–6

“Apple Marketing Philosophy, The” (Markkula), 78 Apple products, see individual product names

Apple Stores, 368–77, 368, 461, 470, 472, 566 checkout design of, 372

on Fifth Avenue, 376–77, 514 first opening of, 374

floors of, 375 Gap and, 370

genius bar in, 375–76 minimalist nature of, 370 product organization in, 372–74 prototypes of, 371–74 staircases of, 375

success of, 374, 376 Apple University, 461 Arab Spring, 258

Architectural Digest, 276 ARM architecture, 492–93 Arnold Worldwide, 328 Aspen Institute, xvii, 126 Associated Press, 293 AT&T, 27, 136, 521

Atari, 42–45, 52, 53, 57, 63, 72, 74, 81, 217

SJ hired by, 83–84

Atkinson, Bill, xiii, 93–94, 95, 96–97, 99, 101, 110, 111, 113, 117, 118, 122–23, 128–32, 134, 144, 179, 181, 207, 385, 470, 474, 555

Lisa Computer and, 99–101

overlapping windows concept of, 100, 323 QuickDraw program of, 169–70, 180 SJ’s worldview described by, 119–20 Atom (microchip), 492

Augmentation Research Center, 57 Auletta, Ken, 256

Autobiography of a Yogi (Yogananda), 35, 46–47, 527

Avon, 321, 481

Axelrod, David, 497, 547

Bach, Johann Sebastian, 413 Badu, Erykah, 479

Baez, Joan, 57, 153, 168, 261, 269, 412, 415 SJ’s romance with, 250–53

Ballmer, Steve, 375, 474, 569 Bank of America, 83

Barnes, Susan, 204, 212, 216 Barnicle, Mike, 312

Barrett, Craig, 448

Bartz, Carol, 545

BASIC (computer language), 59, 61, 66, 84, 94, 173, 174–75

Batman Forever (film), 290

Bauhaus movement, 126, 265, 372 Baum, Allen, 26, 60, 67, 77

Bay, Willow, 438

Bayer, Herbert, 126, 127

Beatles, 402, 412–13, 415, 418–19, 570 in move to iTunes, 523–24

Beauty and the Beast (film), 439 Beck, Glenn, 508

Be company, 297–301

Be Here Now(Ram Dass), 34, 37, 52 Belleville, Bob, 99, 145–47, 190, 200, 204 Bellini, Mario, 126

Bell Labs, 9

Bell System Technical Manual, 27–28 Berg, Paul, 211–12

Berkeley Barb, 61

Bertelsmann, 395 Bertolucci, Bernardo, 126 Betrayal (Pinter), 204 Bewkes, Jeff, 506–7 Bezos, Jeff, 503

Big Mac (computer), 212, 214

Billboard, 418, 423

bitmapping concept, 95, 97, 111 BlackBerry, 469

Black Eyed Peas, 392, 413 Black-Scholes valuation, 449

Blade Runner (film), 163

Blood on the Tracks (Dylan), 52, 208, 412 Bloomberg News, 479, 497

Blue Box design, 27–30, 73 SJ-Wozniak partnership and, 29–30 Blue Van, 498

Bob Dylan (Dylan), 412 Bohlin, Peter, 430

Bohlin Cywinski Jackson, 375 Bohr, Niels, 171

Boich, Mike, 177

Boing Boing, 563

Bono, 58, 180, 402, 406, 411, 424, 459–60 iPod deal and, 420–23

“Book of Macintosh, The” (Raskin), 109

Boston Globe, 312

“Both Sides Now” (song), 414

Bourke-White, Margaret, 330

Bourne Ultimatum, The (film), 527 Bowers, Ann, 121, 537

Brand, Stewart, 58–59 Brandenburg Concertos (Bach), 413 Braun company, 132, 343 Brautigan, Richard, 57

Breaking Away (film), 126 Breakout (game), 118

Brennan, Chrisann, xiii, 5, 31–32, 41, 49, 86, 103, 104, 119, 257, 259, 265, 279, 280–81, 486

pregnancy of, 88–90

SJ’s relationship with, 86–91

Brennan-Jobs, Lisa, xiii, 90, 140, 256, 257, 270, 542 Mona Simpson and, 282

SJ’s relationship with, 259–61, 265, 266, 278–81, 315, 486, 542, 551–52

Brilliant, Larry, 47, 106, 453 Brin, Sergey, 511–12

Brother Bear (film), 437

Brown, Bryar, 477, 549

Brown, John Seeley, 471 Brown, Tim, 32

“Brown Eyed Girl” (song), 411 Buffalo Springfield, 413 Buffett, Warren, 442

Bug’s Life, A (film), 427–30

Bumiller, Elisabeth, 411–12 Burge, Frank, 79 Burroughs company, 20 Burton, Bill, 497

Bush, George H. W., 209

Bush, George W., 411, 516

Bushnell, Nolan, xiii, 42–44, 52–53, 54–55, 72, 75, 217

BusinessWeek, 141, 160, 166, 225, 236, 311, 320, 374, 406

Buyer, Lise, 463–64

Byron, George Gordon, Lord, 224 Byte Shop, 66–67, 68, 71, 368

Calder, Alexander, 151, 183 Calhoun, Greg, 5, 39, 51, 86–87, 88

California Motor Vehicle Department, 24 Callas, Maria, 330

Callaway (publisher), 502

Campanile, The, 279

Campbell, Bill, xiii, 164, 202, 206, 212–15, 320–21, 481, 482, 515, 557, 558

Cannavino, Jim, 232 Canon, 294

Cat computer of, 113 Capps, Steve, 144–45, 161

CAPS (Computer Animation Production System), 242, 284

Captain Crunch, see Draper, John Carey Mariah, 399

Carlton, Jim, 307

Carroll, Lewis, 235

Cars (film), 435, 441

Carter, Matt, 182–83 Cash, Berry, 138 Cash, Johnny, 413, 487 Casone, Il (quarry), 375

“Catch the Wind” (song), 414

Catmull, Ed, xiii, 238–39, 238, 240, 241, 243, 245–48, 284–85, 287, 288, 430, 440–41, 442

Cave, Ray, 140–41 CBS News, 400

cell phones, 465–66 “Centerfield” (song), 411 Cera, Michael, 499 Chambers, John, 545–46 Chang, Gareth, 319 Chaplin, Charlie, 330 Chapman, Tracy, 280

Chariots of Fire (film), 167, 169 Charlie Rose (TV show), 290 Chart (app), 176

Chiat, Jay, 187–88, 262

Chiat/Day advertising agency, 162, 164, 225–26, 327

Chicago Tribune, 233, 423

China, People’s Republic of, 200, 201, 546

Chinatown (film), 527

Chino, Kobun, xiii, 49, 50, 86, 87, 262, 274 Christensen, Clayton, 408–9, 532 Christie’s, 69

Chrysler, 321, 482

Cinderella II (film), 435 Cingular, 466

Cisco, 545 CIT, 6

City of Hope (charity), 479

Clinton, Bill, 39, 278, 323, 330, 553 Clinton, Hillary, 278

Clow, Lee, xiii, 162, 164, 187, 327, 364, 374, 391, 392, 417–18, 452, 458, 462–63, 498, 500, 521,

524, 547

iMac and, 351, 352–53

“Think Different” campaign and, 328–32 CNBC, 474

CNN, xvii

Coast Guard, U.S., 1–2, 6, 106 Coates, George, 233

Cocks, Jay, 139

Cohen, Larry, 463

Coldplay, 410, 413

Cole, David, 404

Coleman, Deborah “Debi,” xiii, 119, 122, 124, 145, 183–84, 187, 189, 202, 204–5, 252

College Track, 543 Colorado, University of, 24 Comcast, 439, 489 Commodore, 72–73, 135 PET computer of, 73

Compaq Computers, 232, 360, 369, 374, 381, 446 CompuServe, 502

Computer Animation Production System (CAPS), 242, 284

computers, computing, 57–59 closed-open debate and, 513, 554, 561–62 desktop concept and, 95, 98–99

digital hub and evolution of, 379–81 first portable, 123

Consumer Reports, 520

Cook, Tim, xiii, 345–46, 358–59, 362, 408, 455, 460,