BrightTALK_Create Compelling Webcast Content
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Create Compelling Webcast
Content
About Wayne
President, Greatwebmeetings.com
Author, 6 Weeks to a Great Webinar
Speaker, blogger for BNET
Hates technology
What we’ll cover
What is “compelling content”?
Deliver on audience expectations
Focus content on outcomes
Use captivating visuals
Motivate your audience to take action
What does “compel” mean?
1.To force, drive, or constrain
2.To necessitate or pressure by force
3.To exert a strong, irresistible force on; sway
Compel your audience to:
Register/attend
Take action and move through your sales cycle
Your audience doesn’t care
About your product
About you
About anything but their own problems
Compelling webcasts are about the audience
Instead Of:
All about our new software
Email training
Payroll policies and procedures
Try:
•How to find customer orders faster than ever
•5 tips to the perfect email
•Fill out your paperwork so you’ll get paid
No shows
Record your webcasts
Make it easy to find
Compel them to come back
Make it worth their while
Get to the point
Make it about them
Be visually interesting
Present with energy
Tell them what to do next
Get to the point
Why are they there and what will they get?
How will you handle questions and comments?
Keep introductions to a minimum