BrightTALK_Create Compelling Webcast Content

Make it about them

Real world examples

Find out about them

Let them participate

“the reason you care about that is…”

No “oh by the way”….

Keep it visually interesting

Pictures

Clip Art

Annotation tools

Change visuals frequently

Sources for pictures

Microsoft PowerPoint resources

Your own photos/screen shots

Compfight.com

Use commercial option

Creative Commons rules are in place

Engaging presenters

Energy

Spontaneity

Comfort with the platform

Take questions as they come

Don’t read to them

Use the Notes Page As a Script

Do you know the next step?

Contact you

Buy something

Subscribe

Take you to their leader

Ask for the business

What is the next step?

Why should they do it?

What will entice them?

What if they don’t do it?

Make it easy

6 Weeks to a Great Webinar

Best selling webinar book on Amazon

Save $$$

$20 for a hard copy

$15 for printable PDF download

Email wayne@greatwebmeetings.com and tell me which you’d like.

Why did I do that?

Clear offer

Sweetened the pot

I got what I wanted

Book sales

Contact information/leads