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11. Comprehension questions.

  1. What types of communication are usually found in large companies?

  2. Who patronizes this type of communication in an organization?

  3. What is this communication called? Why?

  4. What is a Single Strand(thread) Chain communication?

  5. What is a Gossip Chain communication?

  6. What is a Probability Chain communication?

  7. What is a Cluster Chain communication?

12. Group the following factors into advantages and disadvantages of the Grapevine communication.

  • Brings about a strong bond among peer groups.

  • It may provoke sudden unwanted and unexpected reactions from emotionally unstable people.

  • It is fast and can supplement formal channels.

  • It provides informal feedback on the changes contemplated by the Management.

  • It is dangerous to the health of an organization if allowed to grow without monitoring.

  • It keeps the employees anticipating and acts as a buffer against Shockwaves.

  • Grapevine channel distorts or exaggerates the content of a message.

  • It has the potential to spread unnecessary gossip.

  • It gives mental satisfaction to the participants and gradually reduces emotional outbursts and reactions.

  • It may result in character assassination and personal vilification of individuals.

13. Discussion:

  • Do you think the Grapevine channels of communication must be moderated or eliminated?

  • Which strategies do you think help to monitor the grapevine communication?

  • How can managers keep grapevine under reasonable control so that it does not degenerate into a rumor mill and promote unwanted gossip sessions among the employees?

  • Which organizations are based on the downward communication?

  • Which business organizations have lots of external or internal communication?

  • Which type of communication is used in your university? Why?

14. Speak on the types of business communication using the chart.

15. Using the chart describe the grapevine type of communication.

16. Topics for individual study.

  • Network of a company’s communication.

  • Adapting to the audience.

  • Verbal and non-verbal communication.

  • Structural types of communication (lineal, circle, honeycomb, star-type, hierarchical).

  • Barriers to communication.

Terms:

external Communication

Internal Communication.

written media

unidirectional communication

communication barrier

multidirectional communication

communication paradigm

downward communication

upward Communication

horizontal communication

diagonal communication

feedback

“Grapevine” communication

Single Strand(thread) Chain.

Gossip Chain

Probability Chain

Cluster Chain

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