лексика по Crisis management. active vocabulary unit 11
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Active vocabulary _ Crisis Management (Unit 11)
Crisis (singular) – crises (plural)
10 key steps for companies in a crisis:
1 Work out an action plan to ensure the crisis does not happen again. 2 Role-play a potential crisis.
3 Find out what happened and how it happened.
4 Write down and circulate your crisis-management programme. 5 Try to predict what crises could occur.
6 Set up a crisis-management team.
7 Inform the directors.
8 Disclose as much information as you can.
9 Analyse the actions you took to deal with the situation. 10 Practise making decisions under stress.
Word partnerships_Handling crisis
1. How quickly management react to a crisis is known as the speed of response . 2 In a breaking crisis, a manager may speak to the media at a(n) press conference.
3 Alternatively, there may be a written statement, which is given to the media in the form of a press release.
4 During the crisis, management may choose to keep customers, employees and shareholders up to date with a regular flow of information.
5 An action plan is part of a crisis strategy prepared in advance. 6 A backup strategy is a contingency plan.
7 The risk of being taken to court is the threat of legal action.
8 An acceptance of responsibility in a crisis is an admission of liability.
9 Following a crisis, a company may suffer a decline in loyalty from its customers, or a loss of confidence in its product or service.
10 Minimising the negative effects of a crisis is known as damage limitation.
to handle crisis
to recover from a crisis, recovery after the crisis transparency (n), transparent (adj)
To communicate truthfully and promptly To be at fault
Secretive behaviour To forestall a crisis