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Language Leader Intermediate Unit Test A – Unit 5

  1. The underlined words are all in the wrong sentences. Correct them.

0 Tropical fruit juice advertisements are always filmed in catchy locations.

_exotic__________________

1 Everybody recognises the shocking of McDonalds.

________________________

2 The new sponsorship will be ‘A bite a day, keeps the doctor away’.

________________________

3 Our profits haven’t increased. The campaign hasn’t been very misleading, has it?

________________________

4 It’s dull. People will think we are selling fruit. We’re not!

________________________

5 I want a logo message that makes people think their lives will be better if they choose us.

________________________

6 I thought the war videos David took were really exotic.

________________________

7 We can’t afford to do it ourselves. We need slogan.

_______________________

8 The song in the advert is really persuasive. It’s playing in my head all the time.

________________________

9 Can you think of something effective to make people laugh?

________________________

10 The film was so witty I fell asleep in the middle.

________________________

/ 10

2 Match the method of advertising to the sentence.

0) This can be found in ancient sites.

1) You need the postal service for this.

2) If it it’s a good film it’ll work.

3) You only need your friends.

4) Found in newspapers.

5) On the wall.

6) Usually come between programmes.

7) You need someone famous for this.

8) You need lots of people on the streets for this.

a) poster

b) product placement

c) wall painting

d) word-of-mouth

e) endorsement

f) commercial

g) classified ad

h) handbill

i) mail order

/ 8

3 The underlined words are all in the wrong place. Correct them.

0 persuasive food _junk food_______________

1 interactive sums ________________________

2 food message ________________________

3 vast target ________________________

4 fast website ________________________

5 attractive television ________________________

6 junk advertisement ________________________

/ 6

4 Rewrite these sentences in the second conditional.

0 If he sees her, he will tell you.

__If he saw her he would tell you.________

1 If I have time, I will help you.

_____________________________________________________________________

2 It will be good, if they add a tune.

_____________________________________________________________________

3 If I am in charge, I will promote Silvio.

_____________________________________________________________________

4 If there aren’t enough tickets, I will stay at home.

_____________________________________________________________________

5 If people are more careful, I won’t have to keep picking up rubbish.

_____________________________________________________________________

/ 5

5 Complete the text, using the correct form of comparison of the adjectives given.

OK, let me tell you about my opinions about these adverts. I think the 0most effective (effective) advert is the one by the Smith Group. It’s 1________________ (clever) than the advert by Bodlers and 2__________________ (funny). It’s not as 3_________________ (cheap) as the advert by Greggs. In fact, it is the 4____________________ (expensive) advert but worth every penny. The one by Addlers is the 5_____________________ (successful). It was truly awful!

/ 5

6 Put the following phrases/sentences in the right order.

a) This brings me to my next point. ___

b) Are there any questions? ___

c) My presentation is divided into four parts. ___

d) I’d like to introduce my colleagues. _0_

e) Now let me summarise our main points. ___

f) Our purpose today is to… ___

g) If you have any questions, we’d be pleased to answer them at the end. ___

/ 6

TOTAL

/ 40

3

PHOTOCOPIABLE © 2007 Pearson Longman ELT

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