- •Ministry of science and education of the republic of kazakhstan
- •Contents
- •Part a. General english
- •I. Writing an informal letter
- •1) Definition/differentiation
- •4) Tips
- •5) Sample
- •6) Evaluation criteria
- •7) References
- •8) Exercises
- •9) Appendix useful language
- •II. Writing an e-mail
- •1) Definition/differentiation
- •2) Structure
- •3) Stages
- •4) Tips
- •5) Samples
- •6) Useful language Acronyms
- •7) Evaluation criteria
- •8) References
- •9) Exercises
- •10) Appendix
- •Internet Acronyms retrieved August 5, 2010 from http://www.Mcfedries.Com/Ramblings/email-jargon.Asp
- •III. Writing an sms message
- •1) Definition/differentiation
- •2) Features
- •Part b. Academic english
- •3) Paragraphs types
- •4) Stages of paragraph writing
- •5) Sample a Good Start
- •6) References
- •Http://elpweb.Com/materials/wp-content/uploads/2006/03/Writing_3_Activity_1.Pdf
- •7) Exercises
- •V. Writing an essay
- •1) Definition/differentiation
- •2) Types
- •3) Title
- •4) Structure
- •5) Tips
- •6) Sample
- •7) References
- •8) Exercises
- •VI. Writing a summary
- •1) Definition/differentiation
- •2) Requirements
- •3) Stages
- •4) Structure
- •5) Sample
- •6) Tips
- •7) Evaluation criteria
- •8) References
- •9) Exercises
- •10) Appendix cliches for summarizng a text
- •VII. Writing a research paper
- •11) References/bibliography.
- •12) Documentation styles
- •13) References
- •14) Exercises
- •VIII. Graph description (ielts format)
- •1) Definition
- •6) References
- •7) Exercises
- •8) Appendix
- •Part c. Business english
- •IX. Writing a business letter
- •2) Structure/stages
- •3) Sample
- •4) How to begin/end a business letter
- •5) Business letter format
- •6) List of common phrases for business letters
- •7) References
- •5. Sample business letters. Retrieved October 16, 2010 from http://www.Writeexpress.Com/sample-business-letters.Html
- •8) Exercises
- •X. Writing a memo
- •1) Definition
- •2) Requirements
- •3) Parts of a memo:
- •4) Tips
- •5) Samples
- •Informal memo:
- •6) References
- •XI. Writing a report
- •1) Definition
- •2) Types
- •3) Structure
- •3) Stages
- •4) Report template
- •5) Sample report Report on Eco-Homes Project
- •6) References
- •7) Exercises
- •XII. Writing Minutes of a Meeting
- •1) Definition
- •2) Content
- •3) Tips
- •4) Useful language (verbs of reporting)
- •5) Samples
- •6) Sample minutes Minutes for 2002-1-21 Board of Directors meeting
- •7) References
- •XIII. Writing a press release
- •1) Definition
- •2) Requirements
- •3) Structure
- •4) Steps
- •5) Format
- •6) Tips
- •7) Warnings
- •8) Checklist
- •9) Press release sample
- •10) References
- •11) Exercises
- •Part 3. Keys
- •I. Writing an informal letter
- •II. Writing an e-mail
- •III. Writing an sms message
- •IV. Writing a paragraph
- •V. Writing an essay
- •VI. Writing a summary
- •VII. Writing a research paper
- •VIII. Graph description (ielts format)
- •IX. Writing a business letter
- •X. Writing a memo
- •XI. Writing a report
- •XII. Writing Minutes of a Meeting
- •XIII. Writing a press release
XIII. Writing a press release
Exercise 1. 1.T; 2.F; 3.T; 4.F; 5.T; 6.F; 7.T; 8.F
Exercise 2. 1.b; 2.a; 3.c; 4.c; 5.a
Exercise 3.
1. FOR IMMEDIATE RELEASE
2. Company/organisation info
3. Headline
4. City, State/Country - Month Day, Year
5. Body
6. Contact Information
7. ENDS or ###
8. (xxx words)
Exercise 4.
|
Stages |
Explanation |
|
Company/organization info |
Any background information about the company or organization featuring in this press release is included. |
|
Headline |
This describes the content of the story. |
|
(xxx words) |
The total number of words contained in the press release can be given. |
|
City, State/Country – Month Day, Year |
These details precede the story and orient the reader. |
|
Contact Information |
Contact person, company name, phone/fax, email, physical/postal address are included. |
|
ENDS or ### |
This indicates the end of the press release. |
|
FOR IMMEDIATE RELEASE: |
These words should appear at the top left of the page, in upper case. |
|
Body |
This is where the actual story goes. There should be more than one paragraph. |
Exercise 5.
PRESS RELEASE
FOR IMMEDIATE RELEASE:
Competition is Healthy Says Lemonade Stand Queen
Hamilton, New Zealand - November 12, 2004 - Increased competition in the local lemonade stand market should be welcomed, according to the operator of popular lemonade stand "Shelly's Pure Lemonade".
12-year-old Shelly Smith has been selling her home-made brand of lemonade from the footpath in front of her parents' North Street home for 18 months and has seen the highs and lows of the trade.
"Stands come and go," says Ms Smith, "but when there are more stands around the vendors are more serious. They try harder and make a better product. That gives our customers confidence and sales go up."
In recent months the number of lemonade stands in North Street has risen from three to five. Experts believe this trend will continue, with the possibility of two or even three new stands before the end of summer.
Ms Smith feels that a stable supply of lemonade will also benefit the streets' economy.
"People know that if they are thirsty, North Street is the place to come. With plenty of lemonade stands on this street it doesn't matter if some of the vendors take a day off. The customer is never disappointed so they always come back."
Shelly Smith is a sole trader of lemonade and occasional cookies. Her stand at 223 North Street is usually open weekdays after school and weekends, except when she is playing with her friends or watching a movie.
Contact:
Shelly Smith
my@email.co.nz
233 North Street,
Hamilton,
New Zealand
Ph: +64-877-9233
Exercise 6.
For immediate release - top left of the page, upper case; headline: ABC COMPANY LAUNCHES NEW AFFORDABLE LINE OF CLOTHING – center; three hash marks – end; City, State/Country - Month Day, Year – before body.